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Journal: SustainabilityVolume: 15Number: 16320
Article: The Effects of Trust, Perceived Risk, Innovativeness, and Deal Proneness on Consumers’ Purchasing Behavior in the Livestreaming Social Commerce Context
  • Authors:
  • Xuemei Sun1,
  • Jean-Éric Pelet2 and
  • Shiying Dai3,*
  • et al.
Link: https://www.mdpi.com/2071-1050/15/23/16320

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