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“More Than a Free Bus Ride”—Exploring Young Adults’ Perceptions of Free Bus Services Using a Qualitative Approach: A Case Study of Penang, Malaysia

1
School of Civil Engineering, Universiti Sains Malaysia, Nibong Tebal 14300, Penang, Malaysia
2
School of Civil Engineering, Faculty of Engineering, Universiti Teknologi Malaysia, Skudai 81310, Johor, Malaysia
*
Author to whom correspondence should be addressed.
Academic Editor: Tomio Miwa
Sustainability 2021, 13(6), 3294; https://doi.org/10.3390/su13063294
Received: 27 January 2021 / Revised: 10 March 2021 / Accepted: 12 March 2021 / Published: 17 March 2021
(This article belongs to the Section Sustainable Transportation)
Encouraging the younger generation to use public transport can revolutionise the way that citizens commute in the future; hence, municipalities must provide good public transport services to encourage their use. A free bus service was introduced in Penang, Malaysia, to support the sustainable agenda and to provide transport for low-income groups. However, the lack of ridership resulted in the service being far from achieving its target. This study assessed young adults’ perceptions of the current free bus service in Penang to design a strategy to attract them to use the free bus. In this study, six focus group discussions (FGDs) were conducted with young adults aged between 18 and 25 years old studying in three different higher institutions located along the route of the free bus. The data collected were analysed using thematic analysis, in which four areas were identified—free service, reliability, information provision, and attractive service. Finally, this paper provides valuable input on initiatives to further encourage young adults to use the free bus service in Penang. View Full-Text
Keywords: free public transport; focus group discussion; sustainable transport; urban public transport; developing country free public transport; focus group discussion; sustainable transport; urban public transport; developing country
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MDPI and ACS Style

Sukor, N.S.A.; Airak, S.; Hassan, S.A. “More Than a Free Bus Ride”—Exploring Young Adults’ Perceptions of Free Bus Services Using a Qualitative Approach: A Case Study of Penang, Malaysia. Sustainability 2021, 13, 3294. https://doi.org/10.3390/su13063294

AMA Style

Sukor NSA, Airak S, Hassan SA. “More Than a Free Bus Ride”—Exploring Young Adults’ Perceptions of Free Bus Services Using a Qualitative Approach: A Case Study of Penang, Malaysia. Sustainability. 2021; 13(6):3294. https://doi.org/10.3390/su13063294

Chicago/Turabian Style

Sukor, Nur S.A.; Airak, Surachai; Hassan, Sitti A. 2021. "“More Than a Free Bus Ride”—Exploring Young Adults’ Perceptions of Free Bus Services Using a Qualitative Approach: A Case Study of Penang, Malaysia" Sustainability 13, no. 6: 3294. https://doi.org/10.3390/su13063294

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