No One Is Leaving This Time: Social Media Fashion Brand Communities

Round 1

Reviewer 1 Report

The problem presented in the paper is interesting and crucial.

The used research methods were correctly selected for the analysed issue.

The references cited are the most appropriate to support the manuscript.

Suggested Revisions:

In line 14 in 'Sel-Disclosure' the letter "f" is missing.

In line 202, after the words 'but most scholars adopt the concept of', one should indicate whose concept is being adopted, and instead there is an unnecessary space and then the number of the position on the list of literature '[102]'.

Author Response

We will like to start by appreciating you for devoting relentless time and effort into ensuring this manuscript is of standard. 

All the corrections noted has been addressed more specifically:

The letter "f" has been added to 'Sel-Disclosure' in line 14

Scholars that adopted the concept has been indicated and the unnecessary space has been removed.

Reviewer 2 Report

The paper is well-structured, theoretically grounded, logical and interesting. The authors analyze the antecedents (peer influence and self-disclosure) and outcome (loyalty) of consumer engagement into social media fashion brand communities, based on Social Influence and Social Cognitive Theories. Actually, there are only several remarks that might be helpful:

1) The structure of the paper considering the parts 2 and 3. Part 2 "Literature review" seems very short (involving just a brief review of consumer engagement), meanwhile all other theoretical justification could be found in Part 3. In that case, why do you need the part 2?

2) Regarding the conceptualization of "Consumer engagement" - it somehow is left unclear what exact approach the authors have adopted. Does it (engagement) understood as a process, as a behavioral expression or as a psychological state? It seems that engagement is conceptualized and operationalized as a behavioral expression, but some clarification might be needed.

3) Discussion and conclusions might be a little bit more elaborated, involving the fashion context. 

Wish the authors all the best.

Author Response

We really appreciate the time and effort you put into ensuring our manuscript gets better. All the corrections you noted has been attended to, more specifically:

Based on consumer engagement having several definitions and approach, the study used the literature review section to explain the ‘consumer engagement ‘approach that will be used.

Based on consumer engagement having several definitions and approach, the study used the literature review section to explain the ‘consumer engagement ‘approach that will be used.

The study used the literature review section to make clarification as to the conceptualization and operationalization of consumer engagement

The practical implication section has been streamlined to the fashion context in line 336 and 342