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Article

Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability

Institute of Environmental Social Sciences and Geography, University of Freiburg, 79106 Freiburg, Germany
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Academic Editor: Tomonobu Senjyu
Sustainability 2021, 13(22), 12700; https://doi.org/10.3390/su132212700
Received: 6 October 2021 / Revised: 22 October 2021 / Accepted: 28 October 2021 / Published: 17 November 2021
(This article belongs to the Section Environmental Sustainability and Applications)
Carsharing is seen as one of the most promising business model innovations for transforming the mobility system towards sustainability. Yet, carsharing businesses are faced with similar sustainability paradoxes as business in general; whether a company’s business model is pushed towards sustainability depends on its strategizing mindset. However, few studies have addressed the strategizing mindsets of carsharing providers. The present study addresses this gap with an empirical assessment of (1) the relevance of environmental sustainability in the strategies of carsharing corporations compared to their proclaimed vision and (2) the underlying type of strategizing mindset, i.e., corporate purpose and vision. In using a Sustainability Balanced Scorecard approach in a reversed manner, accompanied by an objective hermeneutic methodology, we reconstructed strategy maps out of two distinct carsharing business models, unveiling for each company its strategic reasoning, its understanding of corporate purpose and its underlying strategizing mindset. The results reveal that none of the carsharing businesses follow a mindset that orients their strategy to a systems-based view and accordingly do not provide solutions to environmental problems. The study not only adds to our understanding of carsharing companies, it also introduces a conceptual framework that allows the investigation of purpose in comparison to vision, revealing a company’s strategizing mindset. View Full-Text
Keywords: strategizing mindset; corporate vision; corporate purpose; carsharing; business model; strategy strategizing mindset; corporate vision; corporate purpose; carsharing; business model; strategy
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MDPI and ACS Style

Ritter, M.; Schanz, H. Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability. Sustainability 2021, 13, 12700. https://doi.org/10.3390/su132212700

AMA Style

Ritter M, Schanz H. Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability. Sustainability. 2021; 13(22):12700. https://doi.org/10.3390/su132212700

Chicago/Turabian Style

Ritter, Martin, and Heiner Schanz. 2021. "Carsharing Business Models’ Strategizing Mindsets Regarding Environmental Sustainability" Sustainability 13, no. 22: 12700. https://doi.org/10.3390/su132212700

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