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The Impact of National Smoking Prevention Campaigns on Tobacco-Related Beliefs, Intentions to Smoke and Smoking Initiation: Results from a Longitudinal Survey of Youth in the United States

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RTI International / 3040 Cornwallis Road, Research Triangle Park, NC 27709, USA
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Columbia University / 722 W. 168 Street, New York, NY 10032, USA
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American Legacy Foundation / 1724 Massachusetts Avenue NW, Washington, DC 20036, USA
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Author to whom correspondence should be addressed.
Int. J. Environ. Res. Public Health 2009, 6(2), 722-740; https://doi.org/10.3390/ijerph6020722
Received: 12 December 2008 / Accepted: 15 February 2009 / Published: 19 February 2009
(This article belongs to the Special Issue Smoking and Tobacco Control)
The national truth© campaign has exposed U.S. youth to antismoking messages since 2000. Tobacco industry–sponsored campaigns, such as “Think. Don’t Smoke” (TDS), have also aired nationally. We examine the effects of recall of the truth© and TDS campaigns on changes in tobacco-related beliefs, intentions, and smoking initiation in a longitudinal survey of U.S. youth. Recall of truth© was associated with increased agreement with antismoking beliefs, decreased smoking intentions, and lower rates of smoking initiation. Recall of TDS was associated with increased intentions to smoke soon but was not significantly associated with tobacco beliefs or smoking initiation among youth overall. View Full-Text
Keywords: Youth smoking prevention; antismoking media campaigns; smoking initiation Youth smoking prevention; antismoking media campaigns; smoking initiation
MDPI and ACS Style

Davis, K.C.; Farrelly, M.C.; Messeri, P.; Duke, J. The Impact of National Smoking Prevention Campaigns on Tobacco-Related Beliefs, Intentions to Smoke and Smoking Initiation: Results from a Longitudinal Survey of Youth in the United States. Int. J. Environ. Res. Public Health 2009, 6, 722-740.

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