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Social Capital, Environmental Knowledge, and Pro-Environmental Behavior
 
 
Article

The Use of Intergroup Social Comparison in Promoting Water Conservation: Evidence from a Survey Experiment in China

by 1,2, 1,2 and 1,2,*
1
Institute of Governance, Shandong University, Qingdao 266237, China
2
School of Politics and Public Administration, Shandong University, Qingdao 266237, China
*
Author to whom correspondence should be addressed.
Academic Editors: Yan Sun and Yan Meng
Int. J. Environ. Res. Public Health 2022, 19(13), 7749; https://doi.org/10.3390/ijerph19137749
Received: 25 April 2022 / Revised: 17 June 2022 / Accepted: 21 June 2022 / Published: 24 June 2022
(This article belongs to the Special Issue Environmental Sustainability and Pro-environmental Behavior)
This study examines the effect of the intergroup social comparison approach in promoting water conservation. In an online survey experiment, participants first encountered normative persuasive messages, informative persuasive messages, or intergroup social comparison messages and then reported their willingness to conserve water, prior water usage, and demographic information. Results showed a significantly higher willingness to conserve water in the intergroup social comparison condition compared to other conditions. We further investigated whether this social comparison effect was moderated by prior water usage and the strength of comparison. Results suggest that prior water usage, rather than the strength of comparison, moderated the influence of intergroup social comparison. Moreover, the moderating effect of prior water usage only works when participants receive a low level of strength of comparison. View Full-Text
Keywords: intergroup social comparison; water conservation; prior water usage; strength of comparison intergroup social comparison; water conservation; prior water usage; strength of comparison
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MDPI and ACS Style

Wang, Y.; Xie, L.; Li, S. The Use of Intergroup Social Comparison in Promoting Water Conservation: Evidence from a Survey Experiment in China. Int. J. Environ. Res. Public Health 2022, 19, 7749. https://doi.org/10.3390/ijerph19137749

AMA Style

Wang Y, Xie L, Li S. The Use of Intergroup Social Comparison in Promoting Water Conservation: Evidence from a Survey Experiment in China. International Journal of Environmental Research and Public Health. 2022; 19(13):7749. https://doi.org/10.3390/ijerph19137749

Chicago/Turabian Style

Wang, Yijie, Lei Xie, and Shuang Li. 2022. "The Use of Intergroup Social Comparison in Promoting Water Conservation: Evidence from a Survey Experiment in China" International Journal of Environmental Research and Public Health 19, no. 13: 7749. https://doi.org/10.3390/ijerph19137749

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