Next Article in Journal
Electronic Document Interoperability in eBusiness and eGovernment Applications
Previous Article in Journal
Learning to Collaborate and Collaborating to Learn: An Experiential Approach to Teaching Collaborative Systems
 
 
Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
Font Type:
Arial Georgia Verdana
Font Size:
Aa Aa Aa
Line Spacing:
Column Width:
Background:
Article

Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market

by
Marcelo Nogueira Cortimiglia
,
Antonio Ghezzi
and
Filippo Renga
Federal University of Rio Grande do Sul, Industrial Engineering Department, Politecnico di Milano, Department of Management, Economics, and Industrial Engineering
J. Theor. Appl. Electron. Commer. Res. 2011, 6(2), 108-122; https://doi.org/10.4067/S0718-18762011000200010
Submission received: 29 January 2011 / Revised: 25 April 2011 / Accepted: 18 May 2011 / Published: 1 August 2011

Abstract

In the context of growing interest in both Mobile-Internet convergence and Web 2.0 social technologies, this article investigates the business opportunities derived from offering Social Applications in the convergent scenario, particularly regarding Social Network and Content Sharing services. Given the business model structural deficiencies identified in literature for this type of convergent services, the investigation is oriented towards the role of the technology delivery channels (either Internet and/or Mobile) and revenue appropriation strategies. A mixed-methods research strategy was employed consisting of a cross-sectional survey of 124 Social Application services offered in Spanish language and seven case studies with representative Social Network and Content Sharing services. While the aim of the survey was to map and identify the overall main characteristics and business model dimensions of Social Applications, the case studies’ objective was to understand the strategic reasoning behind business model design and evolution. The research offered a detailed view on the dynamics of Social Network and Content Sharing services, showing how the revenue strategies are tightly linked to the technological delivery channel. Finally, six critical success factors for business models of Content Sharing and Social Network services were identified.
Keywords: Social technologies; Business models; Content sharing; Social networks; Critical success factors Social technologies; Business models; Content sharing; Social networks; Critical success factors

Share and Cite

MDPI and ACS Style

Nogueira Cortimiglia, M.; Ghezzi, A.; Renga, F. Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market. J. Theor. Appl. Electron. Commer. Res. 2011, 6, 108-122. https://doi.org/10.4067/S0718-18762011000200010

AMA Style

Nogueira Cortimiglia M, Ghezzi A, Renga F. Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market. Journal of Theoretical and Applied Electronic Commerce Research. 2011; 6(2):108-122. https://doi.org/10.4067/S0718-18762011000200010

Chicago/Turabian Style

Nogueira Cortimiglia, Marcelo, Antonio Ghezzi, and Filippo Renga. 2011. "Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market" Journal of Theoretical and Applied Electronic Commerce Research 6, no. 2: 108-122. https://doi.org/10.4067/S0718-18762011000200010

APA Style

Nogueira Cortimiglia, M., Ghezzi, A., & Renga, F. (2011). Social Applications: Revenue Models, Delivery Channels, and Critical Success Factors - An Exploratory Study and Evidence from the Spanish-Speaking Market. Journal of Theoretical and Applied Electronic Commerce Research, 6(2), 108-122. https://doi.org/10.4067/S0718-18762011000200010

Article Metrics

Back to TopTop