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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 333
Article: Strategies for Live-Streaming E-Commerce in an E-Platform Supply Chain: Key Opinion Leader Live-Streaming or Manufacturer Self-Broadcasting?
  • Authors:
  • Wenting Yang1,
  • Lu Liu2 and
  • Song Xu4
  • et al.
Link: https://www.mdpi.com/0718-1876/20/4/333

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