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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 200
Article:
How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform
Authors:
by
Liangbo Zhang, Linlin Mo, Xiaohui Sun, Zhimin Zhou and Jifan Ren
Link:
https://www.mdpi.com/0718-1876/20/3/200
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