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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 200
Article: How Visual and Mental Human-Likeness of Virtual Influencers Affects Customer–Brand Relationship on E-Commerce Platform
  • Authors:
  • Liangbo Zhang1,2,
  • Linlin Mo3,4 and
  • Xiaohui Sun5
  • et al.
Link: https://www.mdpi.com/0718-1876/20/3/200

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