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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 198
Article: Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea
  • Authors:
  • Sang-Yeon Kim1,
  • Jeong-Hyun Kang2 and
  • Hye-Min Byeon3
  • et al.
Link: https://www.mdpi.com/0718-1876/20/3/198

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