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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 198
198
Article: Exploring the Motivation for Media Consumption and Attitudes Toward Advertisement in Transition to Ad-Supported OTT Plans: Evidence from South Korea
Authors: by Sang-Yeon Kim, Jeong-Hyun Kang, Hye-Min Byeon, Yoon-Taek Sung, Young-A Song, Ji-Won Lee and Seung-Chul Yoo
Link: https://www.mdpi.com/0718-1876/20/3/198

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