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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 158

Article: Can They Keep You Hooked? Impact of Streamers’ Social Capital on User Stickiness in E-Commerce Live Streaming
Authors: by Juan Tan, Yanling Dong, Wenjing Zhao, Qiong Tan and Rui Liu
Link: https://www.mdpi.com/0718-1876/20/3/158

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