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J. Theor. Appl. Electron. Commer. Res.2025, 20(2), 82;https://doi.org/10.3390/jtaer20020082

Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 20Number: 82

Article: How AI Brand Endorsers Influence Generation MZ’s Consumer Behavior in Metaverse Marketing Scenarios

Authors:
Junping Xu^1,2,†,
Yuxi Feng^3,4,† and
Wei Li⁵
et al.

Link: https://www.mdpi.com/0718-1876/20/2/82

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