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Journal: J. Theor. Appl. Electron. Commer. Res., 2025
Volume: 20
Number: 82

Article: How AI Brand Endorsers Influence Generation MZ’s Consumer Behavior in Metaverse Marketing Scenarios
Authors: by Junping Xu, Yuxi Feng, Wei Li, Qianghong Huang and Zhizhong Fan
Link: https://www.mdpi.com/0718-1876/20/2/82

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