Xu, J.; Feng, Y.; Li, W.; Huang, Q.; Fan, Z.
How AI Brand Endorsers Influence Generation MZ’s Consumer Behavior in Metaverse Marketing Scenarios. J. Theor. Appl. Electron. Commer. Res. 2025, 20, 82.
https://doi.org/10.3390/jtaer20020082
AMA Style
Xu J, Feng Y, Li W, Huang Q, Fan Z.
How AI Brand Endorsers Influence Generation MZ’s Consumer Behavior in Metaverse Marketing Scenarios. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(2):82.
https://doi.org/10.3390/jtaer20020082
Chicago/Turabian Style
Xu, Junping, Yuxi Feng, Wei Li, Qianghong Huang, and Zhizhong Fan.
2025. "How AI Brand Endorsers Influence Generation MZ’s Consumer Behavior in Metaverse Marketing Scenarios" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2: 82.
https://doi.org/10.3390/jtaer20020082
APA Style
Xu, J., Feng, Y., Li, W., Huang, Q., & Fan, Z.
(2025). How AI Brand Endorsers Influence Generation MZ’s Consumer Behavior in Metaverse Marketing Scenarios. Journal of Theoretical and Applied Electronic Commerce Research, 20(2), 82.
https://doi.org/10.3390/jtaer20020082