Article Versions Notes

Gulan M, Feng Y, Mvondo GFN, Niu B. How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism. Journal of Theoretical and Applied Electronic Commerce Research. 2025; 20(1):36. https://doi.org/10.3390/jtaer20010036

Gulan, Maja, Yuanyue Feng, Gustave Florentin Nkoulou Mvondo, and Ben Niu. 2025. "How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism" Journal of Theoretical and Applied Electronic Commerce Research 20, no. 1: 36. https://doi.org/10.3390/jtaer20010036

Gulan, M., Feng, Y., Mvondo, G. F. N., & Niu, B. (2025). How Do Virtual Influencers Affect Consumer Brand Evangelism in the Metaverse? The Effects of Virtual Influencers’ Marketing Efforts, Perceived Coolness, and Anthropomorphism. Journal of Theoretical and Applied Electronic Commerce Research, 20(1), 36. https://doi.org/10.3390/jtaer20010036