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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 143
2980-2996
Article: Research on the Matching Effect of Social Media Advertising Appeal and Narrative Person: Evidence from China
Authors: by Yu Jia, Jinyan Yu, Tianyuan Liu, Jiashen Huang, Wenlong Mu and Fengfeng Deng
Link: https://www.mdpi.com/0718-1876/19/4/143

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