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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 95

Article: Understanding How Streamer’s Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge
Authors: by Shuangshuang Song, Ying Xu, Baolong Ma and Xin Zong
Link: https://www.mdpi.com/0718-1876/19/3/95

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