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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 19Number: 95
Article: Understanding How Streamer’s Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge
  • Authors:
  • Shuangshuang Song1,
  • Ying Xu2 and
  • Baolong Ma1,*
  • et al.
Link: https://www.mdpi.com/0718-1876/19/3/95

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