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J. Theor. Appl. Electron. Commer. Res.2024, 19(2), 725-742;https://doi.org/10.3390/jtaer19020039

Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 19Number: 39

Article: How Social Presence Influences Consumer Well-Being in Live Video Commerce: The Mediating Role of Shopping Enjoyment and the Moderating Role of Familiarity

Authors:
Zhen Huang¹,
Xue Yan^2,* and
Jia Deng³

Link: https://www.mdpi.com/0718-1876/19/2/39

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