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Journal: Journal of Theoretical and Applied Electronic Commerce ResearchVolume: 19Number: 38
Article: How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance
  • Authors:
  • Can Zheng1,
  • Shuai Ling1,* and
  • Dongmin Cho2
  • et al.
Link: https://www.mdpi.com/0718-1876/19/2/38

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