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Journal: J. Theor. Appl. Electron. Commer. Res., 2024
Volume: 19
Number: 38
Article:
How Social Presence Influences Engagement in Short Video-Embedded Advertisements: The Serial Mediation Effect of Flow Experience and Advertising Avoidance
Authors:
by
Can Zheng, Shuai Ling, Dongmin Cho and Yonggu Kim
Link:
https://www.mdpi.com/0718-1876/19/2/38
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