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Volume 14
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10.4067/S0718-18762019000300102
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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Article

Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust

by
Yusimi Rodriguez-Ricardo
,
Maria Sicilia
and
Manuela López
University of Murcia, Faculty of Economics and Business, Murcia, Spain
J. Theor. Appl. Electron. Commer. Res. 2019, 14(3), 1-16; https://doi.org/10.4067/S0718-18762019000300102
Submission received: 5 May 2017 / Revised: 2 August 2018 / Accepted: 26 September 2018 / Published: 1 September 2019
Versions Notes

Abstract

This paper aims to analyze the determinants of participation in crowdfunding. As any individual may participate in a crowdfunding project, the study analyzes the general audience as potential contributors. This study develops and tests a model that includes personal determinants-internal locus of control and altruism-of the intention to participate in crowdfunding. Trust in crowdfunding is proposed as a mediator in the model. Data from 245 individuals were gathered via an online panel to test the hypotheses. Altruism and internal locus of control are found to enhance trust in crowdfunding, which, in turn, influences individuals’ intention to participate. Companies or entrepreneurs that are currently using or expecting to use crowdfunding to finance their project should develop marketing strategies that focus on enhancing trust towards their projects. Likewise, they should target individuals who are more altruistic and with higher levels of internal locus of control.
Keywords: Crowdfunding; Trust; Locus of control; Altruism; Participation in crowdfunding Crowdfunding; Trust; Locus of control; Altruism; Participation in crowdfunding

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MDPI and ACS Style

Rodriguez-Ricardo, Y.; Sicilia, M.; López, M. Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust. J. Theor. Appl. Electron. Commer. Res. 2019, 14, 1-16. https://doi.org/10.4067/S0718-18762019000300102

AMA Style

Rodriguez-Ricardo Y, Sicilia M, López M. Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust. Journal of Theoretical and Applied Electronic Commerce Research. 2019; 14(3):1-16. https://doi.org/10.4067/S0718-18762019000300102

Chicago/Turabian Style

Rodriguez-Ricardo, Yusimi, Maria Sicilia, and Manuela López. 2019. "Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust" Journal of Theoretical and Applied Electronic Commerce Research 14, no. 3: 1-16. https://doi.org/10.4067/S0718-18762019000300102

APA Style

Rodriguez-Ricardo, Y., Sicilia, M., & López, M. (2019). Altruism and Internal Locus of Control as Determinants of the Intention to Participate in Crowdfunding: The Mediating Role of Trust. Journal of Theoretical and Applied Electronic Commerce Research, 14(3), 1-16. https://doi.org/10.4067/S0718-18762019000300102

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