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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace

Information Systems Management Department, Bina Nusantara University, Jakarta, Indonesia
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J. Theor. Appl. Electron. Commer. Res. 2018, 13(2), 43-57; https://doi.org/10.4067/S0718-18762018000200105
Received: 5 April 2017 / Accepted: 19 October 2017 / Published: 1 May 2018
Indonesian online sales have received remarkable growth with as high as 20% consistently every year. In 2016, there were estimated more than 180 million internet users and have reached 40% of 250 million total inhabitants. Based on the surveys, there are four most popular online vendors in Indonesia, such as: Lazada, Tokopedia, OnLine eXchange and Bukalapak, with strong customer bases. Due to its tremendous growth, however, there is still very few studies can be found to understand the characteristics of e-marketplace in Indonesia. For this reason, the article examines those most popular online vendors in Jakarta area, where the most buyers tend to have more experiences in conducting online purchases. The article utilizes the revised TAM as a valuable method to assess the important factors of online purchases such as: buyer and satisfaction factors, that comprised of: buyer perceived risk, seller’s expertise and reputation, and convenience of buying. The findings are aimed to address the important factors that can be used to increase buyer satisfaction. The outcomes of the study are expected to provide valuable guidance for all e-sellers and buyers to understand Indonesian e-marketplace.
Keywords: e-marketplace; Indonesian e-marketplaces; buyers; trust; satisfaction; Revised-Technology Acceptance Model e-marketplace; Indonesian e-marketplaces; buyers; trust; satisfaction; Revised-Technology Acceptance Model
MDPI and ACS Style

Sfenrianto, S.; Wijaya, T.; Wang, G. Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace. J. Theor. Appl. Electron. Commer. Res. 2018, 13, 43-57. https://doi.org/10.4067/S0718-18762018000200105

AMA Style

Sfenrianto S, Wijaya T, Wang G. Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace. Journal of Theoretical and Applied Electronic Commerce Research. 2018; 13(2):43-57. https://doi.org/10.4067/S0718-18762018000200105

Chicago/Turabian Style

Sfenrianto, Sfenrianto; Wijaya, Tendi; Wang, Gunawan. 2018. "Assessing the Buyer Trust and Satisfaction Factors in the E-Marketplace" J. Theor. Appl. Electron. Commer. Res. 13, no. 2: 43-57. https://doi.org/10.4067/S0718-18762018000200105

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