Next Article in Journal
Exploring Consumers’ Buying Behavior in a Large Online Promotion Activity: The Role of Psychological Distance and Involvement
Previous Article in Journal
A Quantitative Analysis on E-Books Sampling Optimization
 
 
Search for Articles:
Title / Keyword
Author / Affiliation / Email
Journal
Article Type
 
 
Advanced Search
 
Section
Special Issue
Volume
Issue
Number
Page
 
Journals
JTAER
Volume 12
Issue 2
10.4067/S0718-18762017000200004
jtaer-logo
Submit to this Journal Review for this Journal Propose a Special Issue
► Article Menu

Article Menu

share Share announcement Help format_quote Cite question_answer Discuss in SciProfiles thumb_up
...
Endorse textsms
...
Comment
Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
first_page
settings
Order Article Reprints
Font Type:
Arial Georgia Verdana
Font Size:
Aa Aa Aa
Line Spacing:
Column Width:
Background:
Article

Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia

by
Krishna Moorthy
,
Ching Suet Ling
,
Yeong Weng Fatt
,
Chan Mun Yee
,
Elaine Chong Ket Yin
,
Kwa Sin Yee
and
Lee Kok Wei
Kampar Campus, Universiti Tunku Abdul Rahman, Perak State, Malaysia
J. Theor. Appl. Electron. Commer. Res. 2017, 12(2), 37-53; https://doi.org/10.4067/S0718-18762017000200004
Submission received: 12 April 2016 / Accepted: 15 December 2016 / Published: 1 May 2017
Versions Notes

Abstract

Many telecommunication companies in Malaysia have been attracted to invest significantly in the development of mobile commerce due to the explosive growth in the usage and market penetration of mobile devices. Eventhough generation X is characterized with high earning power, as they are reluctant on technological advancements, the mobile commerce adoption rate is remaining low in Malaysia. Therefore, this study is intended to explore the resistance factors to understand the reasons for this low adoption among generation X in Malaysia. Innovation Resistance Theory (IRT) and Valence Framework have been employed to examine the barriers, including usage, value, risk, tradition, image, and perceived cost barriers. The results of this study have been derived from data collected from 227 generation X consumers through questionnaire survey. The findings of this study show that, except the cost barrier, all other barriers significantly affect the mobile commerce adoption. These results enable local businesses to develop solutions to eliminate the resistance barriers and act as a means of understanding how to possibly enhance the rate of mobile commerce adoption in Malaysia. This research provides an extended Innovation Resistance Theory model by adding the perceived cost barrier construct, a negative valence factor, for the adoption intention of mobile commerce.
Keywords: Mobile commerce; Innovation resistance theory; Negative valence factor; Generation X; Malaysia Mobile commerce; Innovation resistance theory; Negative valence factor; Generation X; Malaysia

Share and Cite

MDPI and ACS Style

Moorthy, K.; Ling, C.S.; Fatt, Y.W.; Yee, C.M.; Yin, E.C.K.; Yee, K.S.; Wei, L.K. Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia. J. Theor. Appl. Electron. Commer. Res. 2017, 12, 37-53. https://doi.org/10.4067/S0718-18762017000200004

AMA Style

Moorthy K, Ling CS, Fatt YW, Yee CM, Yin ECK, Yee KS, Wei LK. Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia. Journal of Theoretical and Applied Electronic Commerce Research. 2017; 12(2):37-53. https://doi.org/10.4067/S0718-18762017000200004

Chicago/Turabian Style

Moorthy, Krishna, Ching Suet Ling, Yeong Weng Fatt, Chan Mun Yee, Elaine Chong Ket Yin, Kwa Sin Yee, and Lee Kok Wei. 2017. "Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia" Journal of Theoretical and Applied Electronic Commerce Research 12, no. 2: 37-53. https://doi.org/10.4067/S0718-18762017000200004

APA Style

Moorthy, K., Ling, C. S., Fatt, Y. W., Yee, C. M., Yin, E. C. K., Yee, K. S., & Wei, L. K. (2017). Barriers of Mobile Commerce Adoption Intention: Perceptions of Generation X in Malaysia. Journal of Theoretical and Applied Electronic Commerce Research, 12(2), 37-53. https://doi.org/10.4067/S0718-18762017000200004

Article Metrics

Back to TopTop