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Journal of Theoretical and Applied Electronic Commerce Research is published by MDPI from Volume 16 Issue 3 (2021). Previous articles were published by another publisher in Open Access under a CC-BY 3.0 licence, and they are hosted by MDPI on mdpi.com as a courtesy and upon agreement with Faculty of Engineering of the Universidad de Talca.
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Designing Two-dimensional Electronic Business-to-Consumer Models’ Map by Fuzzy Delphi Panel

Computer Engineering Department, University of Zabol, Faculty of Engineering, Zabol, Iran
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J. Theor. Appl. Electron. Commer. Res. 2017, 12(2), 21-36; https://doi.org/10.4067/S0718-18762017000200003
Received: 12 May 2016 / Accepted: 15 December 2016 / Published: 1 May 2017
Various electronic business-to-consumer models have been presented during the past years with different classifications. Each of these models has different dimensions. This paper uses expert knowledge to identify two key dimensions of business to customer models. Each researcher has his own list of business-to-consumer models, and there are differences in the existing lists. In this paper, some appropriate models are identified through interview with experts and fuzzy Delphi method for launching a business. The positions of these models are determined in terms of identified aspects then. Based on the obtained results, ten electronic business-to-consumer models were specified and the dimensions of the type of product and the type of financial relationship with the customer were determined to provide two-dimensional map. Then using fuzzy Delphi method, the position of these models in two-dimensional map was identified.
Keywords: E-commerce; Business to consumer; E-business; Two dimensional model; Fuzzy Delphi panel; Financial model E-commerce; Business to consumer; E-business; Two dimensional model; Fuzzy Delphi panel; Financial model
MDPI and ACS Style

Keikha, F.; Sargolzaei, E. Designing Two-dimensional Electronic Business-to-Consumer Models’ Map by Fuzzy Delphi Panel. J. Theor. Appl. Electron. Commer. Res. 2017, 12, 21-36. https://doi.org/10.4067/S0718-18762017000200003

AMA Style

Keikha F, Sargolzaei E. Designing Two-dimensional Electronic Business-to-Consumer Models’ Map by Fuzzy Delphi Panel. Journal of Theoretical and Applied Electronic Commerce Research. 2017; 12(2):21-36. https://doi.org/10.4067/S0718-18762017000200003

Chicago/Turabian Style

Keikha, Fateme; Sargolzaei, Ehsan. 2017. "Designing Two-dimensional Electronic Business-to-Consumer Models’ Map by Fuzzy Delphi Panel" J. Theor. Appl. Electron. Commer. Res. 12, no. 2: 21-36. https://doi.org/10.4067/S0718-18762017000200003

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