- Article
How to Drive Tourists’ Pro-Environmental Behavior: Interactive Effect of Benefit Appeals and Goal Framing
- Pengfei Deng,
- Xingye Zhou,
- Dan Xie and
- Peng Zheng
The drive to foster tourists’ pro-environmental behavior (TPEB) is a current research hotspot amidst the deteriorating ecological environment. However, existing studies have yet to reach definitive conclusions on how tourist destinations influe...