Search Results (605)

Artificial intelligence (AI) is playing an increasingly important role in driving sustainable change across coastal and marine environments. Artificial intelligence offers strong support for environmental decision-making by helping to process complex data, anticipate outcomes, and fine-tune day-to-day operations. In busy coastal zones such as the Mediterranean where tourism and boating place significant strain on marine ecosystems, AI can be an effective means for marinas to reduce their ecological impact without sacrificing economic viability. This research examines the contribution of artificial intelligence toward the development of environmental sustainability in marina management. It investigates how AI can potentially reconcile economic imperatives with ecological conservation, especially in high-traffic coastal areas. Through a focus on the impact of social and technological context, this study emphasizes the way in which local conditions constrain the design, deployment, and reach of AI systems. The marinas of Ibiza and Monaco are used as a comparative backdrop to depict these dynamics. In Monaco, efforts like the SEA Index^® and predictive maintenance for superyachts contributed to a 28% drop in CO₂ emissions between 2020 and 2025. In contrast, Ibiza focused on circular economy practices, reaching an 85% landfill diversion rate using solar power, AI-assisted waste systems, and targeted biodiversity conservation initiatives. This research organizes AI tools into three main categories: supervised learning, anomaly detection, and rule-based systems. Their effectiveness is assessed using statistical techniques, including t-test results contextualized with Cohen’s d to convey practical effect sizes. Regression R² values are interpreted in light of real-world policy relevance, such as thresholds for energy audits or emissions certification. In addition to measuring technical outcomes, this study considers the ethical concerns, the role of local communities, and comparisons to global best practices. The findings highlight how artificial intelligence can meaningfully contribute to environmental conservation while also supporting sustainable economic development in maritime contexts. However, the analysis also reveals ongoing difficulties, particularly in areas such as ethical oversight, regulatory coherence, and the practical replication of successful initiatives across diverse regions. In response, this study outlines several practical steps forward: promoting AI-as-a-Service models to lower adoption barriers, piloting regulatory sandboxes within the EU to test innovative solutions safely, improving access to open-source platforms, and working toward common standards for the stewardship of marine environmental data. Full article

This study explores the psychological and social impacts of the forced use of self-service technologies (SSTs) in South Korea’s hospitality and tourism sectors, focusing on perceptions of service dehumanization among different age groups. Grounded in symbolic interactionism theory, the research aims to uncover how reduced interpersonal interaction affects perceived service quality and emotional response. A quantitative approach was employed using data collected from 300 Korean adults (150 older adults and 150 young adults). The study utilized the PROCESS Macro to test mediation effects of reduced human contact, empathy, and authenticity, as well as the moderating role of employee presence in shaping dehumanization perceptions. The results indicate that the mandatory use of SSTs significantly diminishes the perceived social value of service encounters, thereby increasing feelings of dehumanization. This effect is mediated by a reduction in human contact, empathy, and authenticity. Moreover, the presence of employees moderates this relationship, particularly intensifying dehumanization perceptions among older adult participants. Gender was not a significant factor in these perceptions. These findings suggest that while SSTs may improve operational efficiency, their forced implementation can negatively impact customer experience, especially for older adults. Hospitality and tourism providers should consider hybrid service models that maintain optional human interaction to mitigate adverse psychological effects. This study contributes to the limited research on SSTs and service dehumanization by integrating symbolic interactionism theory and highlighting the moderating role of employee presence. It offers novel insights into age-related differences in SST acceptance and the socio-emotional costs of automation in service contexts. Full article

The built environment, technology, human health and well-being, and sustainable development are closely related, and human-centered therapeutic design in environmental, architectural, spatial, and landscape domains demonstrates human health promotion potential. This study examines health promotion design measurement indices and develops a scale for sub-healthy tourists in a hot spring tourism destination. Recent research mainly emphasized the development and utilization of hot spring resources and their economic benefits. It rarely provided a systematic discussion on the health-promoting impact of environmental design and evaluation criteria. Thus, this study employs the literature review method and the Delphi expert method to construct an index system and measurement scale that comprises 20 evaluation indices of physical, mental, and social health. Moreover, this study conducts a questionnaire survey to measure the physical, mental, and social health of sub-healthy tourists and non-sub-healthy tourists (observation and control groups) and the sub-healthy tourists before and after their visit to the hot spring tourism destination (pre-test group and post-test group). The scale demonstrates satisfactory reliability and validity, and the health–healing design measurement indices for the sub-healthy tourists consist of three subscales: physical, mental, and social health. The evaluation index system and measurement scale can comprehensively and effectively measure the effects of healing and therapeutic design (HTD) and can be used as reliable tools for sub-healthy tourists in hot spring tourism. Full article

This study examines the intersection of renewable energy and tourism by exploring why domestic tourists visit wind farm sites for recreation. Traditionally seen as industrial facilities, wind farms are now recognized as dual-purpose attractions that promote environmental awareness and local economic growth. Using the Value–Belief–Norm (VBN) theory, Theory of Planned Behavior (TPB), and New Environmental Paradigm (NEP) as theoretical lenses, we investigate the psychological, social, and cultural factors influencing wind farm tourism. The key determinants of tourist behavior include attitudes, subjective norms, perceived behavioral control, personal norms, and environmental beliefs. Structural equation modeling (SEM) indicates that personal norms have the strongest direct impact on tourists’ intentions (underscoring the importance of internalized moral obligations in this context), with additional indirect effects through environmental citizenship factors. The findings highlight wind farms’ potential to foster sustainability, community engagement, and rural development. Managerial recommendations include providing visitor amenities, targeted marketing, and community involvement to enhance wind farms’ appeal as tourism destinations. This study contributes to tourism theory by expanding the definition of attractions to include renewable energy sites. Future research should examine the moderating role of past behavior and incorporate additional environmental citizenship variables to deepen insights into wind farm tourism. Full article

This paper proposes a comprehensive framework for integrating language policies into the realm of public administration, focusing on their potential to regulate linguistic inheritance and promote language tourism. Drawing upon theoretical insights and practical examples, this ongoing bibliographical inquiry elucidates the multifaceted benefits of such incorporation. Language policies shape societal dynamics, preserve culture and strengthen economies. By incorporating linguistic considerations into public administration practices, governments can cultivate linguistic inclusivity, facilitate intercultural communication, and support language-based tourism initiatives. Furthermore, it aims to provide a roadmap for the fruitful implementation of language initiatives to maximize their social and financial impact. Being particularly relevant to Greece for both linguistic and cultural reason, this study aims to offer valuable insights for policymakers and practitioners in the field of public administration. Full article

Growing awareness of sustainable development and green consumer concerns is driving the market expansion for green agriculture products. E-commerce live streaming gives rural enterprises a new channel through scenario-building and interaction, while agro-tourism integration combines resources to generate a variety of promotion scenarios. This study examines the effects of external stimuli, including social networks, resource endowment, infrastructure, and the characteristics of e-commerce streamers, on the perception, trust, perceived value, and purchase intention of green consumption. It is based on the SOR (Stimulus–Organism–Response) theoretical model and focuses on e-commerce live streaming in the agriculture-tourism integration scenario. According to a structural equation modeling (SEM) analysis of 350 consumer questionnaires, these external stimuli primarily influence purchase intention through perceived value, trust, and green consumption cognition, with resource endowment having the most significant impact. The effects of infrastructure on perceived value and streamer attractiveness on green consumption cognition are not statistically significant. This research not only broadens the use of the SOR model in the emerging field of agritourism integration but also offers rural businesses theoretical backing and useful guidance to maximize e-commerce live marketing and enhance agritourism integration. Full article

Social network platforms have a big impact on the development of companies by influencing clients’ behaviors and sentiments, which directly affect corporate reputations. Analyzing this feedback has become an essential component of business intelligence, supporting the improvement of long-term marketing strategies on a larger scale. The implementation of powerful sentiment analysis models requires a comprehensive and in-depth examination of each stage of the process. In this study, we present a new comparative approach for several feature extraction techniques, including TF-IDF, Word2Vec, FastText, and BERT embeddings. These methods are applied to three multilingual datasets collected from hotel review platforms in the tourism sector in English, French, and Arabic languages. Those datasets were preprocessed through cleaning, normalization, labeling, and balancing before being trained on various machine learning and deep learning algorithms. The effectiveness of each feature extraction method was evaluated using metrics such as accuracy, F1-score, precision, recall, ROC AUC curve, and a new metric that measures the execution time for generating word representations. Our extensive experiments demonstrate significant and excellent results, achieving accuracy rates of approximately 99% for the English dataset, 94% for the Arabic dataset, and 89% for the French dataset. These findings confirm the important impact of vectorization techniques on the performance of sentiment analysis models. They also highlight the important relationship between balanced datasets, effective feature extraction methods, and the choice of classification algorithms. So, this study aims to simplify the selection of feature extraction methods and appropriate classifiers for each language, thereby contributing to advancements in sentiment analysis. Full article

Based on a literature review, the present article aims to present ecotourism as a transformative factor in the economic, social, cultural, and environmental contexts, revealing key elements for the sustainable development of ecotourism. To ensure that this objective is met, the review combines the insights of classical authors and many recent authors who have best addressed the subject. The review carefully selected consensual and contradictory arguments, reflecting on the relevance of each group, particularly in aspects such as the influence of emotional experience on behaviour and satisfaction, strategy and competitive advantage, cooperation and sustainability, and the influence of resilience on ecotourism. The impact of each perspective was presented without ignoring the major constraints that ecotourism faces in its search for a position in the tourism industry. This led the study to accept the fact that the active participation of the community is indispensable in the formula for the success of ecotourism. Some statistical data were consulted and analysed, which enabled the study to determine the quantitative impact of ecotourism on economic, social, and environmental life. In terms of benefits to communities, the review clarifies the fact that ecotourism serves as an instrument that mobilizes not only the additional value of products and services traded in the process, but also the return on investments and job creation. The combination of visiting activities with the involvement of tour guides contributes to maximizing profits in the destinations, thus supporting solid economic, social, and environmental development for the benefit of both ecotourism promoters and local communities. However, the analysis makes it clear that the economic, social, and environmental benefit depends on the degree of involvement of the local population. In terms of usability, for other studies, this review can contribute to the understanding and positioning of ecotourism in the search for a balance between satisfying socioeconomic and environmental interests. Additionally, it can serve as an aid to policy makers in their decisions related to ecotourism. Full article

Social marketing modifies individual behavior to achieve specific outcomes, mitigating environmental pressures. While proven effective in influencing consumer behavior, empirical studies on its impact on the tourism sector remain limited. This study examines how various social marketing channels influence tourists’ consumption decisions and contributes to achieving SDGs 11 and 12 by reviewing the existing methods of disseminating social marketing content. A conceptual model grounded in theory was developed and empirically tested. In particular, it focuses on the establishment of direct and indirect multi-route effects between social marketing and consumer behavior and introduces different influencing factors. Given the scarcity of research on collective culture, quantitative methods were employed, with data collected through questionnaires in mainland China. Results indicate that social marketing media significantly influence tourist behavior, with three mediators—subjective norms, personal values, and communication channels—playing varying roles across media types (events, public relations, and traditional media). Subjective norms, values, and communication channels act as mediators. This study bridges social marketing, tourist behavior, and SDG attainment, offering novel insights and practical implications for tourism practitioners. Full article

In recent years, the number of fake news stories has significantly increased in the world of media, especially with the widespread use of social media. It has impacted several industries, including tourism. From a tourism point of view, the spread of fake news can contribute to the reduction of the popularity of a destination. It may influence travel decisions by discouraging tourists from visiting certain places and thus damage the reputation of the destination, contributing to economic loss. After a literature review on the communication aspect of fake news and a general introduction of fake news in the tourism and hospitality industry, we conducted a systematic literature review (SLR), a research methodology to collect, identify, and analyse available research studies through a systematic procedure. The current SLR is based on the Scopus, Web of Science, and Google Scholar databases of existing literature on the topic of fake news in the tourism and hospitality industry. The study identifies, lists, and examines existing papers and conference proceedings from a vast array of disciplines, in order to give a well-rounded view on the issue of fake news in the tourism and hospitality industry. After selecting a total of 54 previous studies from more than 20 thousand results for the keywords ‘fake news’ and ‘tourism,’ we have analysed 39 papers in total. The SLR aimed to highlight existing gaps in the literature and areas that may require further exploration in future primary research. We have found that there is relatively limited academic literature available on the subject of fake news affecting tourism destinations, compared to studies focused on hospitality services. Full article

With the growing impact of environmental challenges, the need for well-planned and effectively executed actions to support progress and sustainable social development has become increasingly evident. Geoparks play a vital role in this endeavor by fostering the development of products that celebrate local heritage and promote its conservation, utilizing the natural and cultural resources unique to each region in sustainable ways. Geoproducts, in particular, aim to enrich cultural identity and elevate the value of the landscape and geodiversity by integrating communities into innovative approaches and technologies, engaging them in commercialization, and ensuring sustainability alongside social inclusion. Within the framework of the Safi Geopark Project, this article delves into the concept of geoproducts, their definitions, and their potential to bolster local identity and social and economic development. Leveraging the abundant geological and cultural resources of Safi province, the study presents both tangible and intangible geoproducts that merge traditional craftsmanship with modern sustainability practices. Notable examples include ammonite-inspired ceramics, educational materials, and eco-friendly cosmetics, each carefully designed to reflect and celebrate the region’s geoheritage. This article underscores the crucial role of community involvement in the creation of geoproducts, highlighting their impact on conservation, education, and the promotion of sustainable tourism. By proposing actionable strategies, this study not only broadens the understanding of geoproducts within geoparks but also reinforces their importance as instruments for regional development, heritage conservation, and sustainable economic growth. Full article

The contribution of small-scale sporting events to tourism sustainable development in local communities has been well recognized in the literature. Small-scale running events in particular are essential in the promotion of sustainable tourism in the community due to their localized impact. Although research has largely focused on the demand side—including participants, spectators, and host communities—limited attention has been given to the supply side, particularly the perspectives of sport event organizers and their role in implementing sustainable practices. This study aims to address this gap and answer key research questions that concern the factors which contribute to the success of these events in relation to their economic, social, and environmental impacts through the lens of the events’ primary decision-makers, their organizers. This study employs an exploratory research method, conducting interviews with twenty-five organizers of diverse Greek running events that represent a variety of geographical contexts and event characteristics of the country, based on their long-standing presence. Findings contribute to sustainable sport tourism literature by developing a theoretical framework which encompasses the three dimensions of sustainability, highlighting inclusivity as a key component within the social dimension. Results indicate that organizers perceive their running events as having a positive economic impact and enhancing social cohesion. They are also aware of the potential environmental impact, like trail preservation, and consequently implement responsible measures to protect the environment. Organizers share a variety of specific strategies and practical suggestions aimed at improving the sustainability of running events, such as managing waste effectively or improving accessibility for diverse participants, offering transferable insights for other event planners and local authorities. This paper showcases the key role of organizers in developing partnerships to implement effective sustainable sport event practices in the destination. Full article

Tourism management in coastal destinations is vital to guide activity towards sustainable practices that ensure lower social and environmental impacts with greater benefits for the local community and experiences for tourists, especially in mature destinations where the main product is the beach. The aim of this research is to calculate the Tourist Carrying Capacity (TCC) of a stretch of beach in Mazatlán, Mexico, under past, present, and future scenarios, under different intensities of use. The main findings indicate that by 2025 the Effective Carrying Capacity (ECC) is 19,644, 29,822, and 4911 users with intensive, medium, and low occupancy levels, respectively. A decrease of −30.63% was found between the Effective Carrying Capacity of the 2025 scenario with respect to 2005 and a decrease of −68.90% is predicted for the year 2050 with respect to the current one, indicating an accelerated trend in the decrease of physical space and, therefore, greater pressure on the coastal ecosystem in case the trend of tourists goes upward, without being sustainably managed. These results are useful for agencies involved in beach and tourism management in mature coastal destinations. Full article

Rural tourism has emerged as an efficient strategy for rural revitalization while having various impacts on rural governance. Previous studies predominantly focused on the social implications of rural tourism and its impact on institutional arrangements while neglecting the influence of rural tourism on collective action in rural governance. This study employed a social–ecological system (SES) framework to investigate the influence of rural tourism on rural collective action, utilizing survey data from 22 provinces (autonomous regions and municipalities directly under the central government), 178 villages, and 3282 rural households across China. The findings revealed that rural tourism exerted a positive influence on collective action, primarily through labor force reflow mechanisms. Specifically, the leadership of village cadres had a moderating role in enhancing this positive correlation. Further analysis revealed significant heterogeneity in tourism governance effects: non-plain regions and villages with medium to low economic development levels exhibited substantial improvements in collective action, whereas plain areas and economically advanced villages may manifest potentially negative impacts. Theoretically, this study contributes to elucidating tourism-driven self-governance mechanisms by applying the SES framework, thereby transcending the traditional dualistic debate between state-market and development-governance paradigms. Practically, we propose institutional designs that embed collective action mechanisms into the coupled synergistic development of rural tourism and community governance, thereby activating endogenous motivations for rural self-governance. Full article

This study examines the multifaceted impact of ecotourism and conservation initiatives on sustainable development in the Sobrarbe region of Spain, with a particular focus on the role of the Foundation for the Conservation of the Bearded Vulture (FCQ). Using a mixed-methods approach, including comprehensive document analysis and in-depth qualitative interviews, we investigate how ecotourism practices and land stewardship agreements contribute to local economic development, environmental conservation, and social well-being. Our findings suggest that while ecotourism has positively influenced the region’s development, significant challenges remain in balancing conservation efforts with tourism growth. The study provides nuanced insights into the complex interactions among conservation organizations, local communities, and tourism stakeholders, offering evidence-based recommendations for sustainable tourism development in rural mountain areas. By analysing the pioneering land stewardship agreement between the FCQ and the Aínsa-Sobrarbe municipality, we shed light on innovative governance models for sustainable regional development. This research contributes to the growing body of literature on social-ecological systems in mountain regions and provides practical implications for policymakers and conservation practitioners. Full article