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Search Results (262)

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Keywords = sustainable ecotourism

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28 pages, 5190 KiB  
Article
Assessing the Coevolution Between Ecosystem Services and Human Well-Being in Ecotourism-Dominated Counties: A Case Study of Chun’an, Zhejiang Province, China
by Weifeng Jiang and Lin Lu
Land 2025, 14(8), 1604; https://doi.org/10.3390/land14081604 - 6 Aug 2025
Abstract
Investigating the coevolution between ecosystem services (ES) and human well-being (HWB) holds significant implications for achieving the sustainable operation of human–environment systems. However, limited research has focused on ES-HWB interactions in ecotourism-dominated counties. To address this gap, this study takes Chun’an County in [...] Read more.
Investigating the coevolution between ecosystem services (ES) and human well-being (HWB) holds significant implications for achieving the sustainable operation of human–environment systems. However, limited research has focused on ES-HWB interactions in ecotourism-dominated counties. To address this gap, this study takes Chun’an County in Zhejiang Province, China, as a case study, with the research objective of exploring the processes, patterns, and mechanisms of the coevolution between ecosystem services (ES) and human well-being (HWB) in ecotourism-dominated counties. By integrating multi-source heterogeneous data, including land use data, the normalized difference vegetation index (NDVI), and statistical records, and employing methods such as the dynamic equivalent factor method, the PLUS model, the coupling coordination degree model, and comprehensive evaluation, we analyzed the synergistic evolution of ES-HWB in Chun’an County from 2000 to 2020. The results indicate that (1) the ecosystem service value (ESV) fluctuated between 30.15 and 36.85 billion CNY, exhibiting a spatial aggregation pattern centered on the Qiandao Lake waterbody, with distance–decay characteristics. The PLUS model confirms ecological conservation policies optimize ES patterns. (2) The HWB index surged from 0.16 to 0.8, driven by tourism-led economic growth, infrastructure investment, and institutional innovation, facilitating a paradigm shift from low to high well-being at the county level. (3) The ES-HWB interaction evolved through three phases—disordered, antagonism, and coordination—revealing tourism as a key mediator driving coupled human–environment system sustainability via a pressure–adaptation–synergy transmission mechanism. This study not only advances the understanding of ES-HWB coevolution in ecotourism-dominated counties, but also provides a transferable methodological framework for sustainable development in similar regions. Full article
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19 pages, 5284 KiB  
Article
Integrating Dark Sky Conservation into Sustainable Regional Planning: A Site Suitability Evaluation for Dark Sky Parks in the Guangdong–Hong Kong–Macao Greater Bay Area
by Deliang Fan, Zidian Chen, Yang Liu, Ziwen Huo, Huiwen He and Shijie Li
Land 2025, 14(8), 1561; https://doi.org/10.3390/land14081561 - 29 Jul 2025
Viewed by 356
Abstract
Dark skies, a vital natural and cultural resource, have been increasingly threatened by light pollution due to rapid urbanization, leading to ecological degradation and biodiversity loss. As a key strategy for sustainable regional development, dark sky parks (DSPs) not only preserve nocturnal environments [...] Read more.
Dark skies, a vital natural and cultural resource, have been increasingly threatened by light pollution due to rapid urbanization, leading to ecological degradation and biodiversity loss. As a key strategy for sustainable regional development, dark sky parks (DSPs) not only preserve nocturnal environments but also enhance livability by balancing urban expansion and ecological conservation. This study develops a novel framework for evaluating DSP suitability, integrating ecological and socio-economic dimensions, including the resource base (e.g., nighttime light levels, meteorological conditions, and air quality) and development conditions (e.g., population density, transportation accessibility, and tourism infrastructure). Using the Guangdong–Hong Kong–Macao Greater Bay Area (GBA) as a case study, we employ Delphi expert consultation, GIS spatial analysis, and multi-criteria decision-making to identify optimal DSP locations and prioritize conservation zones. Our key findings reveal the following: (1) spatial heterogeneity in suitability, with high-potential zones being concentrated in the GBA’s northeastern, central–western, and southern regions; (2) ecosystem advantages of forests, wetlands, and high-elevation areas for minimizing light pollution; (3) coastal and island regions as ideal DSP sites due to the low light interference and high ecotourism potential. By bridging environmental assessments and spatial planning, this study provides a replicable model for DSP site selection, offering policymakers actionable insights to integrate dark sky preservation into sustainable urban–regional development strategies. Our results underscore the importance of DSPs in fostering ecological resilience, nighttime tourism, and regional livability, contributing to the broader discourse on sustainable landscape planning in high-urbanization contexts. Full article
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17 pages, 7301 KiB  
Article
Environmental Analysis for the Implementation of Underwater Paths on Sepultura Beach, Southern Brazil: The Case of Palythoa caribaeorum Bleaching Events at the Global Southern Limit of Species Distribution
by Rafael Schroeder, Lucas Gavazzoni, Carlos E. N. de Oliveira, Pedro H. M. L. Marques and Ewerton Wegner
Coasts 2025, 5(3), 26; https://doi.org/10.3390/coasts5030026 - 28 Jul 2025
Viewed by 217
Abstract
Recreational diving depends on healthy marine ecosystems, yet it can harm biodiversity through species displacement and habitat damage. Bombinhas, a biodiverse diving hotspot in southern Brazil, faces growing threats from human activity and climate change. This study assessed the ecological structure of Sepultura [...] Read more.
Recreational diving depends on healthy marine ecosystems, yet it can harm biodiversity through species displacement and habitat damage. Bombinhas, a biodiverse diving hotspot in southern Brazil, faces growing threats from human activity and climate change. This study assessed the ecological structure of Sepultura Beach (2018) for potential diving trails, comparing it with historical data from Porto Belo Island. Using visual censuses, transects, and photo-quadrats across six sampling campaigns, researchers documented 2419 organisms from five zoological groups, identifying 14 dominant species, including Haemulon aurolineatum and Diplodus argenteus. Cluster analysis revealed three ecological zones, with higher biodiversity at the site’s edges (Groups 1 and 3), but these areas also hosted endangered species like Epinephelus marginatus, complicating trail planning. A major concern was the widespread bleaching of the zoanthid Palythoa caribaeorum, a key ecosystem engineer, likely due to rising sea temperatures (+1.68 °C from 1961–2018) and declining chlorophyll-a levels post-2015. Comparisons with past data showed a 0.33 °C increase in species’ thermal preferences over 17 years, alongside lower trophic levels and greater ecological vulnerability, indicating tropicalization from the expanding Brazil Current. While Sepultura Beach’s biodiversity supports diving tourism, conservation efforts must address coral bleaching and endangered species protection. Long-term monitoring is crucial to track warming impacts, and adaptive management is needed for sustainable trail development. The study highlights the urgent need to balance ecotourism with climate resilience in subtropical marine ecosystems. Full article
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24 pages, 500 KiB  
Article
Community-Centered Farm-Based Hospitality in Agriculture: Fostering Rural Tourism, Well-Being, and Sustainability
by Miroslav Knežević, Aleksandra Vujko and Dušan Borovčanin
Agriculture 2025, 15(15), 1613; https://doi.org/10.3390/agriculture15151613 - 25 Jul 2025
Viewed by 241
Abstract
This study explores the role of community-centered farm-based hospitality in promoting sustainable rural development, with a focus on South Tyrol, Italy. A survey of 461 local residents assessed perceptions of agritourism’s impact on agricultural heritage, environmental sustainability, and community well-being. Factor analysis identified [...] Read more.
This study explores the role of community-centered farm-based hospitality in promoting sustainable rural development, with a focus on South Tyrol, Italy. A survey of 461 local residents assessed perceptions of agritourism’s impact on agricultural heritage, environmental sustainability, and community well-being. Factor analysis identified two main constructs—Agroheritage Sustainability and Empowered Eco-Tourism—which together capture the multifaceted benefits of agritourism. Agroheritage Sustainability reflects the preservation of traditional farming practices, cultural landscapes, and intergenerational knowledge, emphasizing the role of tourism in maintaining cultural identity and preventing land abandonment. Empowered Eco-Tourism highlights the socio-economic benefits of sustainable tourism, including community empowerment, environmental stewardship, and the creation of new economic opportunities. The study’s findings indicate that local residents view agritourism as a holistic approach that supports rural livelihoods while preserving cultural heritage and promoting ecological resilience. The analysis further supports the potential of farm-based hospitality as a model for sustainable rural development, aligning closely with EU policies and global best practices. The Roter Hahn initiative in South Tyrol serves as a practical example of this approach, demonstrating the value of certification programs in enhancing transparency, quality, and sustainability. These insights provide valuable guidance for policymakers and tourism developers seeking to promote sustainable rural tourism globally. The contribution of this research lies in its empirical validation of a dual-construct model that links community engagement with agroecological and cultural sustainability, offering a transferable framework for evaluating agritourism as a lever for sustainable rural development in diverse regional contexts. Full article
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25 pages, 1192 KiB  
Article
The Transformative Power of Ecotourism: A Comprehensive Review of Its Economic, Social, and Environmental Impacts
by Paulino Ricardo Cossengue, Jose Fraiz Brea and Fernando Oliveira Tavares
Land 2025, 14(8), 1531; https://doi.org/10.3390/land14081531 - 25 Jul 2025
Viewed by 490
Abstract
Based on a literature review, the present article aims to present ecotourism as a transformative factor in the economic, social, cultural, and environmental contexts, revealing key elements for the sustainable development of ecotourism. To ensure that this objective is met, the review combines [...] Read more.
Based on a literature review, the present article aims to present ecotourism as a transformative factor in the economic, social, cultural, and environmental contexts, revealing key elements for the sustainable development of ecotourism. To ensure that this objective is met, the review combines the insights of classical authors and many recent authors who have best addressed the subject. The review carefully selected consensual and contradictory arguments, reflecting on the relevance of each group, particularly in aspects such as the influence of emotional experience on behaviour and satisfaction, strategy and competitive advantage, cooperation and sustainability, and the influence of resilience on ecotourism. The impact of each perspective was presented without ignoring the major constraints that ecotourism faces in its search for a position in the tourism industry. This led the study to accept the fact that the active participation of the community is indispensable in the formula for the success of ecotourism. Some statistical data were consulted and analysed, which enabled the study to determine the quantitative impact of ecotourism on economic, social, and environmental life. In terms of benefits to communities, the review clarifies the fact that ecotourism serves as an instrument that mobilizes not only the additional value of products and services traded in the process, but also the return on investments and job creation. The combination of visiting activities with the involvement of tour guides contributes to maximizing profits in the destinations, thus supporting solid economic, social, and environmental development for the benefit of both ecotourism promoters and local communities. However, the analysis makes it clear that the economic, social, and environmental benefit depends on the degree of involvement of the local population. In terms of usability, for other studies, this review can contribute to the understanding and positioning of ecotourism in the search for a balance between satisfying socioeconomic and environmental interests. Additionally, it can serve as an aid to policy makers in their decisions related to ecotourism. Full article
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15 pages, 403 KiB  
Article
Estimating the Value of Recreation and Ecotourism Using Meta-Regression Analysis
by Namhee Kim and Hyun No Kim
Land 2025, 14(7), 1504; https://doi.org/10.3390/land14071504 - 21 Jul 2025
Viewed by 223
Abstract
Estimating the economic value of recreation and ecotourism is essential for sustainable ecosystem management and informed environmental policymaking. However, values derived from individual studies often vary because of subjective preferences and contextual variability, making it challenging to obtain generalizable estimates. To address this [...] Read more.
Estimating the economic value of recreation and ecotourism is essential for sustainable ecosystem management and informed environmental policymaking. However, values derived from individual studies often vary because of subjective preferences and contextual variability, making it challenging to obtain generalizable estimates. To address this issue, this study employed a meta-regression analysis synthesizing 179 willingness-to-pay (WTP) observations obtained from 48 individual valuation studies conducted across various recreational and ecotourism sites in the Republic of Korea. Focusing specifically on national parks, which are prominent providers of cultural ecosystem services, we examined how site characteristics, study design factors, and valuation methodologies influenced estimated WTP values. Outliers were systematically identified and treated using statistical methods, with the random-effects model utilizing studentized residuals yielding the most robust results. Our findings revealed that national parks and studies employing the travel cost method (TCM) were associated with significantly higher WTP values. By applying the developed meta-regression model, we estimated that the total value of recreational and ecotourism services provided by national parks in the Republic of Korea was approximately USD 865.0 million in 2020. These results highlight the effectiveness of meta-regression analysis in synthesizing heterogeneous valuation studies, facilitating more accurate benefit transfers, and offering empirical insights to guide ecosystem service policy and management decisions. Full article
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27 pages, 3973 KiB  
Article
Modeling the Distribution and Richness of Mammalian Species in the Nyerere National Park, Tanzania
by Goodluck Massawe, Enrique Casas, Wilfred Marealle, Richard Lyamuya, Tiwonge I. Mzumara, Willard Mbewe and Manuel Arbelo
Remote Sens. 2025, 17(14), 2504; https://doi.org/10.3390/rs17142504 - 18 Jul 2025
Viewed by 1075
Abstract
Understanding the geographic distribution of mammal species is essential for informed conservation planning, maintaining local ecosystem stability, and addressing research gaps, particularly in data-deficient regions. This study investigated the distribution and richness of 20 mammal species within Nyerere National Park (NNP), a large [...] Read more.
Understanding the geographic distribution of mammal species is essential for informed conservation planning, maintaining local ecosystem stability, and addressing research gaps, particularly in data-deficient regions. This study investigated the distribution and richness of 20 mammal species within Nyerere National Park (NNP), a large and understudied protected area in Southern Tanzania. We applied species distribution models (SDMs) using presence data collected through ground surveys between 2022 and 2024, combined with environmental variables derived from remote sensing, including land surface temperature, vegetation indices, soil moisture, elevation, and proximity to water sources and human infrastructure. Models were constructed using the Maximum Entropy (MaxEnt) algorithm, and performance was evaluated using the Area Under the Curve (AUC) metric, yielding high accuracy ranging from 0.81 to 0.97. Temperature (32.3%) and vegetation indices (23.4%) emerged as the most influential predictors of species distributions, followed by elevation (21.7%) and proximity to water (14.5%). Species richness, estimated using a stacked SDM approach, was highest in the northern and riparian zones of the park, identifying potential biodiversity hotspots. This study presents the first fine-scale SDMs for mammal species in Nyerere National Park, offering a valuable ecological baseline to support conservation planning and promote sustainable ecotourism development in Tanzania’s southern protected areas. Full article
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28 pages, 4862 KiB  
Article
Research on the Carbon Footprint of Rural Tourism Based on Life Cycle Assessment: A Case Study of a Village in Guangdong, China
by Jiajia Wan, Pengkai Wang, Mengqi Wang, Yi Huang and Jiwen Luo
Sustainability 2025, 17(14), 6495; https://doi.org/10.3390/su17146495 - 16 Jul 2025
Viewed by 419
Abstract
In the context of China’s “dual carbon” goals and rural revitalization strategy, scientifically assessing the carbon footprint of rural tourism is essential for promoting the sustainable development of the tourism sector. This study presents the first case analysis of the rural tourism carbon [...] Read more.
In the context of China’s “dual carbon” goals and rural revitalization strategy, scientifically assessing the carbon footprint of rural tourism is essential for promoting the sustainable development of the tourism sector. This study presents the first case analysis of the rural tourism carbon footprint in Guangdong Province, using Village B as a representative example. A tourism carbon footprint model for village B was developed using the life cycle assessment (LCA) method. Based on empirical survey data, the tourism carbon footprint of Village B in 2024 was estimated at 7731.23 t, with a per capita carbon footprint of 38.656 kg/p/a. Among the contributing sectors, transportation accounted for the largest share (85.18%), followed by catering (6.93%) and accommodation (5.10%). As an ecotourism-oriented rural destination, Village B exhibited a relatively low carbon footprint from recreational activities. To facilitate the low-carbon transition of rural tourism in the study area and accelerate progress toward the “dual carbon” targets, it is recommended to optimize public transport infrastructure, promote green mobility, enhance the energy efficiency of rural dining and accommodation, and raise awareness of low-carbon tourism. Full article
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24 pages, 6577 KiB  
Article
Mapping Spatial Interconnections with Distances for Evaluating the Development Value of Eco-Tourism Resources
by Wenqi Zhang, Huanfeng Cui, Xiaoyuan Huang, Ruliang Zhou and Yanxia Wang
Sustainability 2025, 17(14), 6430; https://doi.org/10.3390/su17146430 - 14 Jul 2025
Viewed by 305
Abstract
The sustainable development of eco-tourism is significantly influenced by multiple conditions within spatiotemporally continuous geographic scenarios. However, existing evaluations of the development value of eco-tourism resources (Eco-TRDVs) are non-spatial and do not sensitively represent their complex relationships. This study proposed a GIS approach [...] Read more.
The sustainable development of eco-tourism is significantly influenced by multiple conditions within spatiotemporally continuous geographic scenarios. However, existing evaluations of the development value of eco-tourism resources (Eco-TRDVs) are non-spatial and do not sensitively represent their complex relationships. This study proposed a GIS approach for evaluating regional Eco-TRDVs by mapping the complex interconnections with spatial distances. Inherent and external conditions for evaluating Eco-TRDVs were classified under three indicators and digitized using GIS and remote sensing technologies. Then, the analytic hierarchy process and GIS cost distance analysis were introduced to define the initial values and cumulate Eco-TRDVs with distances. Taking the Taihang Honggu National Forest Park, China, as the case area, the Eco-TRDVs over the entire area in 2017 and 2020 were mapped. The results present a continuous spatial variability of Eco-TRDVs and comprehensively reflect the complex interconnections of constraint elements with spatial distances. The evaluation is sensitive to the intrinsic value of poles, as evidenced by the high development values and high-density distribution of their contours. Source additions improve the evaluation considerably, with transportation networks having a greater impact than economic development zones and urban elements. Furthermore, aggravated fragmentation of the price flow field increases spatial heterogeneity. The development value shows a negative linear correlation with distance. The proposed approach handles the spatially oriented relationships of the multi-conditions, and supports future planning and monitoring of spatial-temporal changes in eco-tourism development. Full article
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25 pages, 2653 KiB  
Article
Sustainable Tourism and Regional Development Through Innovation in the Post-COVID-19 Era: The Case of Hersonissos and Chios
by Antonis Kritikos, Anastasios Magoutas and Panoraia Poulaki
Tour. Hosp. 2025, 6(3), 134; https://doi.org/10.3390/tourhosp6030134 - 11 Jul 2025
Viewed by 320
Abstract
The COVID-19 pandemic revealed long-standing vulnerabilities in island tourism economies such as Crete and Chios, including seasonality, overdependence on mass tourism, and limited innovation adoption. This study investigates how sustainable tourism, regional development, and innovation interconnect in these two cases. Drawing on structured [...] Read more.
The COVID-19 pandemic revealed long-standing vulnerabilities in island tourism economies such as Crete and Chios, including seasonality, overdependence on mass tourism, and limited innovation adoption. This study investigates how sustainable tourism, regional development, and innovation interconnect in these two cases. Drawing on structured questionnaires addressed to tourism stakeholders in Hersonissos (Crete) and Chios, we apply a comparative analysis through descriptive and inferential statistics. The findings reveal a common interest in diversifying tourism offerings through digital transformation and alternative tourism models. Hersonissos demonstrates higher engagement with innovation-led strategies, while Chios reflects a cautious but growing inclination toward eco-tourism and cultural tourism initiatives. The study employs a comparative cross-sectional design based on structured questionnaires addressed to 71 tourism stakeholders in Hersonissos and Chios. Data were collected through purposive sampling that was completed in July 2023. As a practical outcome, we propose the Regional Innovation Index in Tourism—a composite tool designed to assess innovation readiness at the local level. This index enables policymakers to evaluate the strategic capacity of tourism regions and supports the formulation of long-term, place-based development strategies aligned with EU policy goals and the transition to a green economy. Full article
(This article belongs to the Special Issue Innovations as a Factor of Competitiveness in Tourism, 2nd Edition)
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28 pages, 1168 KiB  
Article
Ecotourism as a Catalyst for Sustainable Development: Conservation Governance in Mountain Regions
by Isabel Pilar Castillo-Salazar, Victoria Sanagustín-Fons and Iván López Pardo
Societies 2025, 15(7), 196; https://doi.org/10.3390/soc15070196 - 10 Jul 2025
Viewed by 424
Abstract
This study examines the multifaceted impact of ecotourism and conservation initiatives on sustainable development in the Sobrarbe region of Spain, with a particular focus on the role of the Foundation for the Conservation of the Bearded Vulture (FCQ). Using a mixed-methods approach, including [...] Read more.
This study examines the multifaceted impact of ecotourism and conservation initiatives on sustainable development in the Sobrarbe region of Spain, with a particular focus on the role of the Foundation for the Conservation of the Bearded Vulture (FCQ). Using a mixed-methods approach, including comprehensive document analysis and in-depth qualitative interviews, we investigate how ecotourism practices and land stewardship agreements contribute to local economic development, environmental conservation, and social well-being. Our findings suggest that while ecotourism has positively influenced the region’s development, significant challenges remain in balancing conservation efforts with tourism growth. The study provides nuanced insights into the complex interactions among conservation organizations, local communities, and tourism stakeholders, offering evidence-based recommendations for sustainable tourism development in rural mountain areas. By analysing the pioneering land stewardship agreement between the FCQ and the Aínsa-Sobrarbe municipality, we shed light on innovative governance models for sustainable regional development. This research contributes to the growing body of literature on social-ecological systems in mountain regions and provides practical implications for policymakers and conservation practitioners. Full article
(This article belongs to the Special Issue Embodiment and Engagement of Tourism with Social Sustainability)
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24 pages, 1500 KiB  
Article
Coupling Relationship Between Transportation Corridors and Ecosystem Service Value Realization in Giant Panda National Park
by Lulin Liu, Renna Du, Qian Mao, Gaoru Zhu and Hong Zhong
Land 2025, 14(7), 1385; https://doi.org/10.3390/land14071385 - 1 Jul 2025
Viewed by 276
Abstract
As critical zones for ecological conservation, national parks necessitate integrated management of transportation corridors (TCs) and ecosystem service value (ESV) to advance ecological civilisation. This study investigates the TC-ESV mutual construction mechanism in the Giant Panda National Park (GPNP). This research employs the [...] Read more.
As critical zones for ecological conservation, national parks necessitate integrated management of transportation corridors (TCs) and ecosystem service value (ESV) to advance ecological civilisation. This study investigates the TC-ESV mutual construction mechanism in the Giant Panda National Park (GPNP). This research employs the TOPSIS method to measure the development level of TCs, applies the equivalent factor method to calculate the ESV, and uses a coupling coordination model and local spatial autocorrelation analysis to evaluate their interaction patterns. The results show that TC development in the GPNP has been increasing, accompanied by a significant rise in ESV. A coupling coordination relationship exists between TCs and ESV, with notable spatial differentiation. TCs not only increase the market ESV by reducing distribution costs and facilitating the outward flow of ESV, they also improve the accessibility of national parks, promote ecotourism and cultural services, facilitate the movement of people and the exchange of knowledge, and enhance the ability of local populations and migrants to realise the ESV in the long term. However, challenges persist, including ESV conversion difficulties and TC construction’s potential impacts on ESV realisation. Therefore, we propose optimised green transport corridors and differentiated ecological compensation mechanisms, and by analysing the interaction between them, the innovation of this paper is to provide an innovative framework for sustainable spatial governance of ESV conversion and TC development in national parks, enriching the interdisciplinary approach. Full article
(This article belongs to the Section Land Planning and Landscape Architecture)
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15 pages, 5442 KiB  
Review
A Global Perspective on Ecotourism Marketing Trends: A Review
by Kaitano Dube and Precious Chikezie Ezeh
Sustainability 2025, 17(13), 6035; https://doi.org/10.3390/su17136035 - 1 Jul 2025
Viewed by 953
Abstract
As various sectors of the world are grappling with various sustainability challenges, there is an urgent need to seek ways to find sustainable ways of dealing with some of these global challenges. Ecotourism has been seen as an avenue for addressing some of [...] Read more.
As various sectors of the world are grappling with various sustainability challenges, there is an urgent need to seek ways to find sustainable ways of dealing with some of these global challenges. Ecotourism has been seen as an avenue for addressing some of the sustainability challenges facing the tourism industry. Most tourism enterprises have adopted ecotourism principles. This study examines the evolution of ecotourism marketing to identify the key concepts and critical debates within this terrain. In this regard, this study also seeks to identify knowledge gaps and future research directions. Using bibliometric data from Web of Science-indexed publications between 2003 and 2025, this study found that ecotourism marketing has been a growing field of research, which is highly cited across fields. The study found that ecotourism marketing covers a wide range of aspects, including digital marketing, destination branding, sustainable marketing, and demand-side considerations in ecotourism marketing. Ecotourism marketing, in many respects, is equally concerned with how ecotourism establishments embrace the current challenges of climate change from a climate change mitigation, adaptation, and resilience perspective to ensure sustainability. There are several research gaps and directions with respect to ecotourism marketing, some of which could cover various aspects in the future, such as examining the role of new technologies, social influencers, and funding in ecotourism marketing. There is an equal need to understand how various generations view the whole concept of green tourism to inform segmentation and better market positioning. Full article
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20 pages, 481 KiB  
Article
Understanding Ecotourism Decisions Through Dual-Process Theory: A Feature-Based Model from a Rural Region of Türkiye
by Kübra Karaman
Sustainability 2025, 17(13), 5701; https://doi.org/10.3390/su17135701 - 20 Jun 2025
Viewed by 371
Abstract
Grounded in information processing theory, this study explores how ecotourism decisions were formed within the rural district of Akdağmadeni (Türkiye), integrating both heuristic and systematic decision-making processes. The research adopts a two-phase mixed-methods design: First, it employs a survey-based factorial analysis involving 383 [...] Read more.
Grounded in information processing theory, this study explores how ecotourism decisions were formed within the rural district of Akdağmadeni (Türkiye), integrating both heuristic and systematic decision-making processes. The research adopts a two-phase mixed-methods design: First, it employs a survey-based factorial analysis involving 383 participants to examine preferences for nature-based activities such as trekking, cycling, and cultural tourism. Second, it uses in-depth interviews to investigate participants’ strategic evaluations of local landscape and heritage assets. The results reveal that individuals flexibly switch between intuitive and analytical judgments based on contextual factors. Key decision drivers identified include alignment with local development, ecological integrity, and socioeconomic contribution. This dual-process insight is operationalized through a novel “feature-based evaluation model” that synthesizes landscape identity values with cognitive-perceptual cues, providing a new lens for assessing geoheritage-based tourism behavior. It was determined that participants used both intuitive and systematic information processing strategies in their decision-making processes, and factors such as harmony with nature, economic contribution, and local identity were found to affect preferences. The study draws attention to the need to develop sustainable tourism policies, raise public awareness, and support infrastructure investments, and provides a road map for the effective use of the region’s ecotourism potential. Full article
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25 pages, 816 KiB  
Article
From Clicks to Trips: Examining Online Destination Brand Experience in Ecotourism Decision Making
by Adina-Nicoleta Candrea, Ioana-Simona Ivasciuc, Ana Ispas, Cristinel-Petrişor Constantin and Florin Nechita
Adm. Sci. 2025, 15(6), 228; https://doi.org/10.3390/admsci15060228 - 13 Jun 2025
Viewed by 441
Abstract
Destination Management Organizations (DMO) increasingly harness social media to foster favorable online destination brand experiences (ODBEs) during travelers’ pre-trip planning. However, empirical knowledge about such experiences in ecotourism contexts remains limited. This study addresses the gap by proposing and validating an ODBE measurement [...] Read more.
Destination Management Organizations (DMO) increasingly harness social media to foster favorable online destination brand experiences (ODBEs) during travelers’ pre-trip planning. However, empirical knowledge about such experiences in ecotourism contexts remains limited. This study addresses the gap by proposing and validating an ODBE measurement scale adapted to ecotourism destinations. An online questionnaire was administered to Facebook users following seven certified Romanian ecotourism destinations, yielding 281 valid responses. Through exploratory factor analysis and confirmatory composite analysis, the scale was refined into three components—hedonic, utilitarian, and spatio-temporal—capturing emotional immersion, rational evaluation, and destination-specific spatial perceptions. Structural equation modeling further demonstrated that ODBEs exert a strong, positive effect on two key behavioral intentions: visiting the destination (β = 0.913) and sharing destination information online (β = 0.875). This study advances theories on tech-mediated pre-travel experiences by emphasizing nature and local culture. The findings provide DMOs with practical guidance for creating effective social media content to enhance destination branding and support sustainable tourism. Full article
(This article belongs to the Special Issue Challenges and Future Trends of Tourism Management)
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