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20 pages, 1925 KiB  
Article
Beyond Polarity: Forecasting Consumer Sentiment with Aspect- and Topic-Conditioned Time Series Models
by Mian Usman Sattar, Raza Hasan, Sellappan Palaniappan, Salman Mahmood and Hamza Wazir Khan
Information 2025, 16(8), 670; https://doi.org/10.3390/info16080670 - 6 Aug 2025
Abstract
Existing approaches to social media sentiment analysis typically focus on static classification, offering limited foresight into how public opinion evolves. This study addresses that gap by introducing the Multi-Feature Sentiment-Driven Forecasting (MFSF) framework, a novel pipeline that enhances sentiment trend prediction by integrating [...] Read more.
Existing approaches to social media sentiment analysis typically focus on static classification, offering limited foresight into how public opinion evolves. This study addresses that gap by introducing the Multi-Feature Sentiment-Driven Forecasting (MFSF) framework, a novel pipeline that enhances sentiment trend prediction by integrating rich contextual information from text. Using state-of-the-art transformer models on the Sentiment140 dataset, our framework extracts three concurrent signals from each tweet: sentiment polarity, aspect-based scores (e.g., ‘price’ and ‘service’), and topic embeddings. These features are aggregated into a daily multivariate time series. We then employ a SARIMAX model to forecast future sentiment, using the extracted aspect and topic data as predictive exogenous variables. Our results, validated on the historical Sentiment140 Twitter dataset, demonstrate the framework’s superior performance. The proposed multivariate model achieved a 26.6% improvement in forecasting accuracy (RMSE) over a traditional univariate ARIMA baseline. The analysis confirmed that conversational aspects like ‘service’ and ‘quality’ are statistically significant predictors of future sentiment. By leveraging the contextual drivers of conversation, the MFSF framework provides a more accurate and interpretable tool for businesses and policymakers to proactively monitor and anticipate shifts in public opinion. Full article
(This article belongs to the Special Issue Semantic Networks for Social Media and Policy Insights)
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18 pages, 425 KiB  
Article
A Clustering Method for Product Cannibalization Detection Using Price Effect
by Lu Xu
Electronics 2025, 14(15), 3120; https://doi.org/10.3390/electronics14153120 - 5 Aug 2025
Abstract
In marketing science, product categorization using cannibalization relationship data is an emerging but still underdeveloped area, where clustering using price effect information is a novel direction that is worth further exploration. In this study, by assuming a realistic modeling of the cross-price effect, [...] Read more.
In marketing science, product categorization using cannibalization relationship data is an emerging but still underdeveloped area, where clustering using price effect information is a novel direction that is worth further exploration. In this study, by assuming a realistic modeling of the cross-price effect, we developed and experimentally validated with simulations an agglomerative clustering algorithm that outputs clustering results closer to the ground truth compared with other agglomerative algorithms based on traditional cluster linkages. Full article
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12 pages, 1125 KiB  
Article
Algorithmic Trading System with Adaptive State Model of a Binary-Temporal Representation
by Michal Dominik Stasiak
Risks 2025, 13(8), 148; https://doi.org/10.3390/risks13080148 - 4 Aug 2025
Viewed by 80
Abstract
In this paper a new state model is introduced, an adaptative state model in a binary temporal representation (ASMBRT) as well as its application in constructing an algorithmic trading system. The presented model uses the binary temporal representation, which allows for a precise [...] Read more.
In this paper a new state model is introduced, an adaptative state model in a binary temporal representation (ASMBRT) as well as its application in constructing an algorithmic trading system. The presented model uses the binary temporal representation, which allows for a precise analysis of exchange rates without losing any informative value of the data. The basis of the model is the trajectory analysis for the ensuing changes in price quotations and dependencies between the duration of each change. The main advantage of the model is to eliminate the threshold analysis, used in existing state models. This solution allows for a more accurate identification of investor behavior patterns, which translates into a reduction of investment risk. In order to verify obtained results in practice, the paper presents a concept of creating an algorithmic trading system and an analysis of its financial effectiveness for the exchange rate most popular among investors, namely EUR/USD. Full article
(This article belongs to the Special Issue Advances in Risk Models and Actuarial Science)
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28 pages, 2335 KiB  
Article
Fine-Tuning Pre-Trained Large Language Models for Price Prediction on Network Freight Platforms
by Pengfei Lu, Ping Zhang, Jun Wu, Xia Wu, Yunsheng Mao and Tao Liu
Mathematics 2025, 13(15), 2504; https://doi.org/10.3390/math13152504 - 4 Aug 2025
Viewed by 197
Abstract
Various factors influence the formation and adjustment of network freight prices, including transportation costs, cargo characteristics, and policies and regulations. The interaction of these factors increases the difficulty of accurately predicting network freight prices through regressions or other machine learning models, especially when [...] Read more.
Various factors influence the formation and adjustment of network freight prices, including transportation costs, cargo characteristics, and policies and regulations. The interaction of these factors increases the difficulty of accurately predicting network freight prices through regressions or other machine learning models, especially when the amount and quality of training data are limited. This paper introduces large language models (LLMs) to predict network freight prices using their inherent prior knowledge. Different data sorting methods and serialization strategies are employed to construct the corpora of LLMs, which are then tested on multiple base models. A few-shot sample dataset is constructed to test the performance of models under insufficient information. The Chain of Thought (CoT) is employed to construct a corpus that demonstrates the reasoning process in freight price prediction. Cross entropy loss with LoRA fine-tuning and cosine annealing learning rate adjustment, and Mean Absolute Error (MAE) loss with full fine-tuning and OneCycle learning rate adjustment to train the models, respectively, are used. The experimental results demonstrate that LLMs are better than or competitive with the best comparison model. Tests on a few-shot dataset demonstrate that LLMs outperform most comparison models in performance. This method provides a new reference for predicting network freight prices. Full article
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22 pages, 2120 KiB  
Article
Machine Learning Algorithms and Explainable Artificial Intelligence for Property Valuation
by Gabriella Maselli and Antonio Nesticò
Real Estate 2025, 2(3), 12; https://doi.org/10.3390/realestate2030012 - 1 Aug 2025
Viewed by 214
Abstract
The accurate estimation of urban property values is a key challenge for appraisers, market participants, financial institutions, and urban planners. In recent years, machine learning (ML) techniques have emerged as promising tools for price forecasting due to their ability to model complex relationships [...] Read more.
The accurate estimation of urban property values is a key challenge for appraisers, market participants, financial institutions, and urban planners. In recent years, machine learning (ML) techniques have emerged as promising tools for price forecasting due to their ability to model complex relationships among variables. However, their application raises two main critical issues: (i) the risk of overfitting, especially with small datasets or with noisy data; (ii) the interpretive issues associated with the “black box” nature of many models. Within this framework, this paper proposes a methodological approach that addresses both these issues, comparing the predictive performance of three ML algorithms—k-Nearest Neighbors (kNN), Random Forest (RF), and the Artificial Neural Network (ANN)—applied to the housing market in the city of Salerno, Italy. For each model, overfitting is preliminarily assessed to ensure predictive robustness. Subsequently, the results are interpreted using explainability techniques, such as SHapley Additive exPlanations (SHAPs) and Permutation Feature Importance (PFI). This analysis reveals that the Random Forest offers the best balance between predictive accuracy and transparency, with features such as area and proximity to the train station identified as the main drivers of property prices. kNN and the ANN are viable alternatives that are particularly robust in terms of generalization. The results demonstrate how the defined methodological framework successfully balances predictive effectiveness and interpretability, supporting the informed and transparent use of ML in real estate valuation. Full article
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79 pages, 12542 KiB  
Article
Evolutionary Game-Theoretic Approach to Enhancing User-Grid Cooperation in Peak Shaving: Integrating Whole-Process Democracy (Deliberative Governance) in Renewable Energy Systems
by Kun Wang, Lefeng Cheng and Ruikun Wang
Mathematics 2025, 13(15), 2463; https://doi.org/10.3390/math13152463 - 31 Jul 2025
Viewed by 303
Abstract
The integration of renewable energy into power grids is imperative for reducing carbon emissions and mitigating reliance on depleting fossil fuels. In this paper, we develop symmetric and asymmetric evolutionary game-theoretic models to analyze how user–grid cooperation in peak shaving can be enhanced [...] Read more.
The integration of renewable energy into power grids is imperative for reducing carbon emissions and mitigating reliance on depleting fossil fuels. In this paper, we develop symmetric and asymmetric evolutionary game-theoretic models to analyze how user–grid cooperation in peak shaving can be enhanced by incorporating whole-process democracy (deliberative governance) into decision-making. Our framework captures excess returns, cooperation-driven profits, energy pricing, participation costs, and benefit-sharing coefficients to identify equilibrium conditions under varied subsidy, cost, and market scenarios. Furthermore, this study integrates the theory, path, and mechanism of deliberative procedures under the perspective of whole-process democracy, exploring how inclusive and participatory decision-making processes can enhance cooperation in renewable energy systems. We simulate seven scenarios that systematically adjust subsidy rates, cost–benefit structures, dynamic pricing, and renewable-versus-conventional competitiveness, revealing that robust cooperation emerges only under well-aligned incentives, equitable profit sharing, and targeted financial policies. These scenarios systematically vary these key parameters to assess the robustness of cooperative equilibria under diverse economic and policy conditions. Our findings indicate that policy efficacy hinges on deliberative stakeholder engagement, fair profit allocation, and adaptive subsidy mechanisms. These results furnish actionable guidelines for regulators and grid operators to foster sustainable, low-carbon energy systems and inform future research on demand response and multi-source integration. Full article
(This article belongs to the Section E2: Control Theory and Mechanics)
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17 pages, 3966 KiB  
Article
Beyond the Detour: Modeling Traffic System Shocks After the Francis Scott Key Bridge Failure
by Daeyeol Chang, Niyeyesh Meimandi Nejad, Mansoureh Jeihani and Mansha Swami
Sustainability 2025, 17(15), 6916; https://doi.org/10.3390/su17156916 - 30 Jul 2025
Viewed by 280
Abstract
This research examines the traffic disruptions resulting from the collapse of the Francis Scott Key Bridge in Baltimore, utilizing advanced econometric methods and real-time ClearGuide data. Employing Fixed Effects (FEs), Mixed Effects (MEs), Difference-in-Differences (DiDs), and stratified regression models, the study uniquely examines [...] Read more.
This research examines the traffic disruptions resulting from the collapse of the Francis Scott Key Bridge in Baltimore, utilizing advanced econometric methods and real-time ClearGuide data. Employing Fixed Effects (FEs), Mixed Effects (MEs), Difference-in-Differences (DiDs), and stratified regression models, the study uniquely examines the impacts of congestion across Immediate, Fall, and Winter periods, distinctly separating AM and PM peak patterns. Significant findings include severe PM peak congestion, up to four times greater than AM peak congestion, particularly on critical corridors such as the Harbor Tunnel Thruway northbound and MD-295 northbound. Initial route-level impacts were heterogeneous, gradually becoming uniform as the network adapted. The causal DiD analysis provides strong evidence that increased congestion is causally linked to proximity to the collapse. It is anticipated that incorporating the suggested framework will yield insightful information for stakeholders and decision-makers, such as targeted freight restriction, peak-hour dynamic pricing, corridor-specific signal adjustments, and investments in real-time traffic monitoring systems to strengthen transportation network resilience. Full article
(This article belongs to the Section Sustainable Transportation)
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19 pages, 1761 KiB  
Article
Prediction of China’s Silicon Wafer Price: A GA-PSO-BP Model
by Jining Wang, Hui Chen and Lei Wang
Mathematics 2025, 13(15), 2453; https://doi.org/10.3390/math13152453 - 30 Jul 2025
Viewed by 180
Abstract
The BP (Back-Propagation) neural network model (hereafter referred to as the BP model) often gets stuck in local optima when predicting China’s silicon wafer price, which hurts the accuracy of the forecasts. This study addresses the issue by enhancing the BP model. It [...] Read more.
The BP (Back-Propagation) neural network model (hereafter referred to as the BP model) often gets stuck in local optima when predicting China’s silicon wafer price, which hurts the accuracy of the forecasts. This study addresses the issue by enhancing the BP model. It integrates the principles of genetic algorithm (GA) with particle swarm optimization (PSO) to develop a new model called the GA-PSO-BP. This study also considers the material price from both the supply and demand sides of the photovoltaic industry. These prices are important factors in China’s silicon wafer price prediction. This research indicates that improving the BP model by integrating GA allows for a broader exploration of potential solution spaces. This approach helps to prevent local minima and identify the optimal solution. The BP model converges more quickly by using PSO for weight initialization. Additionally, the method by which particles share information decreases the probability of being confined to local optima. The upgraded GA-PSO-BP model demonstrates improved generalization capabilities and makes more accurate predictions. The MAE (Mean Absolute Error) value of the GA-PSO-BP model is 31.01% lower than those of the standalone BP model and also falls by 19.36% and 16.28% relative to the GA-BP and PSO-BP models, respectively. The smaller the value, the closer the prediction result of the model is to the actual value. This model has proven effective and superior in China’s silicon wafer price prediction. This capability makes it an essential resource for market analysis and decision-making within the silicon wafer industry. Full article
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24 pages, 2710 KiB  
Article
Spatial and Economic-Based Clustering of Greek Irrigation Water Organizations: A Data-Driven Framework for Sustainable Water Pricing and Policy Reform
by Dimitrios Tsagkoudis, Eleni Zafeiriou and Konstantinos Spinthiropoulos
Water 2025, 17(15), 2242; https://doi.org/10.3390/w17152242 - 28 Jul 2025
Viewed by 338
Abstract
This study employs k-means clustering to analyze local organizations responsible for land improvement in Greece, identifying four distinct groups with consistent geographic patterns but divergent financial and operational characteristics. By integrating unsupervised machine learning with spatial analysis, the research offers a novel perspective [...] Read more.
This study employs k-means clustering to analyze local organizations responsible for land improvement in Greece, identifying four distinct groups with consistent geographic patterns but divergent financial and operational characteristics. By integrating unsupervised machine learning with spatial analysis, the research offers a novel perspective on irrigation water pricing and cost recovery. The findings reveal that organizations located on islands, despite high water costs due to limited rainfall and geographic isolation, tend to achieve relatively strong financial performance, indicating the presence of adaptive mechanisms that could inform broader policy strategies. In contrast, organizations managing extensive irrigable land or large volumes of water frequently show poor cost recovery, challenging assumptions about economies of scale and revealing inefficiencies in pricing or governance structures. The spatial coherence of the clusters underscores the importance of geography in shaping institutional outcomes, reaffirming that environmental and locational factors can offer greater explanatory power than algorithmic models alone. This highlights the need for water management policies that move beyond uniform national strategies and instead reflect regional climatic, infrastructural, and economic variability. The study suggests several policy directions, including targeted infrastructure investment, locally calibrated water pricing models, and performance benchmarking based on successful organizational practices. Although grounded in the Greek context, the methodology and insights are transferable to other European and Mediterranean regions facing similar water governance challenges. Recognizing the limitations of the current analysis—including gaps in data consistency and the exclusion of socio-environmental indicators—the study advocates for future research incorporating broader variables and international comparative approaches. Ultimately, it supports a hybrid policy framework that combines data-driven analysis with spatial intelligence to promote sustainability, equity, and financial viability in agricultural water management. Full article
(This article belongs to the Special Issue Balancing Competing Demands for Sustainable Water Development)
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25 pages, 837 KiB  
Article
DASF-Net: A Multimodal Framework for Stock Price Forecasting with Diffusion-Based Graph Learning and Optimized Sentiment Fusion
by Nhat-Hai Nguyen, Thi-Thu Nguyen and Quan T. Ngo
J. Risk Financial Manag. 2025, 18(8), 417; https://doi.org/10.3390/jrfm18080417 - 28 Jul 2025
Viewed by 522
Abstract
Stock price forecasting remains a persistent challenge in time series analysis due to complex inter-stock relationships and dynamic textual signals such as financial news. While Graph Neural Networks (GNNs) can model relational structures, they often struggle with capturing higher-order dependencies and are sensitive [...] Read more.
Stock price forecasting remains a persistent challenge in time series analysis due to complex inter-stock relationships and dynamic textual signals such as financial news. While Graph Neural Networks (GNNs) can model relational structures, they often struggle with capturing higher-order dependencies and are sensitive to noise. Moreover, sentiment signals are typically aggregated using fixed time windows, which may introduce temporal bias. To address these issues, we propose DASF-Net (Diffusion-Aware Sentiment Fusion Network), a multimodal framework that integrates structural and textual information for robust prediction. DASF-Net leverages diffusion processes over two complementary financial graphs—one based on industry relationships, the other on fundamental indicators—to learn richer stock representations. Simultaneously, sentiment embeddings extracted from financial news using FinBERT are aggregated over an empirically optimized window to preserve temporal relevance. These modalities are fused via a multi-head attention mechanism and passed to a temporal forecasting module. DASF-Net integrates daily stock prices and news sentiment, using a 3-day sentiment aggregation window, to forecast stock prices over daily horizons (1–3 days). Experiments on 12 large-cap S&P 500 stocks over four years demonstrate that DASF-Net outperforms competitive baselines, achieving up to 91.6% relative reduction in Mean Squared Error (MSE). Results highlight the effectiveness of combining graph diffusion and sentiment-aware features for improved financial forecasting. Full article
(This article belongs to the Special Issue Machine Learning Applications in Finance, 2nd Edition)
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20 pages, 3775 KiB  
Article
CIRGNN: Leveraging Cross-Chart Relationships with a Graph Neural Network for Stock Price Prediction
by Shanghui Jia, Han Gao, Jiaming Huang, Yingke Liu and Shangzhe Li
Mathematics 2025, 13(15), 2402; https://doi.org/10.3390/math13152402 - 25 Jul 2025
Viewed by 263
Abstract
Recent years have seen a rise in combining deep learning and technical analysis for stock price prediction. However, technical indicators are often prioritized over technical charts due to quantification challenges. While some studies use closing price charts for predicting stock trends, they overlook [...] Read more.
Recent years have seen a rise in combining deep learning and technical analysis for stock price prediction. However, technical indicators are often prioritized over technical charts due to quantification challenges. While some studies use closing price charts for predicting stock trends, they overlook charts from other indicators and their relationships, resulting in underutilized information for predicting stock. Therefore, we design a novel framework to address the underutilized information limitations within technical charts generated by different indicators. Specifically, different sequences of stock indicators are used to generate various technical charts, and an adaptive relationship graph learning layer is employed to learn the relationships among technical charts generated by different indicators. Finally, by applying a GNN model combined with the relationship graphs of diverse technical charts, temporal patterns of stock indicator sequences are captured, fully utilizing the information between various technical charts to achieve accurate stock price predictions. Additionally, we further tested our framework with real-world stock data, showing superior performance over advanced baselines in predicting stock prices, achieving the highest net value in trading simulations. Our research results not only complement the existing applications of non-singular technical charts in deep learning but also offer backing for investment applications in financial market decision-making. Full article
(This article belongs to the Special Issue Mathematical Modelling in Financial Economics)
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21 pages, 309 KiB  
Article
Italian Consumer Willingness to Pay for Agri-Food Sustainable Certification Labels: The Role of Sociodemographic Factors
by Francesca Gagliardi, Leonardo Brogi, Gianni Betti, Angelo Riccaboni and Cristiana Tozzi
Sustainability 2025, 17(15), 6792; https://doi.org/10.3390/su17156792 - 25 Jul 2025
Viewed by 223
Abstract
Studying consumers’ willingness to pay (WTP) for sustainable certification labels and preferences in consumption is a relevant issue for policymakers. Several studies have revealed a positive WTP a premium price for many certified products. The aim of this paper is to assess an [...] Read more.
Studying consumers’ willingness to pay (WTP) for sustainable certification labels and preferences in consumption is a relevant issue for policymakers. Several studies have revealed a positive WTP a premium price for many certified products. The aim of this paper is to assess an overview of Italian consumers’ WTP for eight different sustainable certification labels and to collect information about their consumption preferences and perceptions in consumption. Participants were selected by stratified simple random sampling, using regional distribution, gender, and age as stratification criteria, to obtain a representative sample of n = 3600. Eight ordered logit models were estimated to understand how consumer sociodemographic characteristics influence the price premium. The results show important differences in WTP among different certification labels; a higher WTP emerged for ethical certifications than for environmentally focused labels. Younger individuals; women; and those with higher education, income and life satisfaction, as well as consumers in southern regions, were significantly more willing to pay premiums for certified products. However, a key finding for policymakers is that the stated price premium consumers are willing to pay falls significantly short of the actual higher costs of these products in supermarkets. Furthermore, insights into consumer perceptions and preferences revealed that quality and origin are perceived as key price drivers, while method of production holds less importance. It also emerged that consumers primarily seek a balance between quality and price, with only a small segment prioritizing certified products. Full article
(This article belongs to the Special Issue Sustainability of Local Agri-Food Systems)
21 pages, 872 KiB  
Article
Willingness to Pay for Station Access Transport: A Mixed Logit Model with Heterogeneous Travel Time Valuation
by Varameth Vichiensan, Vasinee Wasuntarasook, Sathita Malaitham, Atsushi Fukuda and Wiroj Rujopakarn
Sustainability 2025, 17(15), 6715; https://doi.org/10.3390/su17156715 - 23 Jul 2025
Viewed by 447
Abstract
This study estimates a willingness-to-pay (WTP) space mixed logit model to evaluate user valuations of travel time, safety, and comfort attributes associated with common access modes in Bangkok, including walking, motorcycle taxis, and localized minibuses. The model accounts for preference heterogeneity by specifying [...] Read more.
This study estimates a willingness-to-pay (WTP) space mixed logit model to evaluate user valuations of travel time, safety, and comfort attributes associated with common access modes in Bangkok, including walking, motorcycle taxis, and localized minibuses. The model accounts for preference heterogeneity by specifying random parameters for travel time. Results indicate that users—exhibiting substantial variation in preferences—place higher value on reducing motorcycle taxi travel time, particularly in time-constrained contexts such as peak-hour commuting, whereas walking is more acceptable in less pressured settings. Safety and comfort attributes—such as helmet availability, smooth pavement, and seating—significantly influence access mode choice. Notably, the WTP for helmet availability is estimated at THB 8.04 per trip, equivalent to approximately 40% of the typical fare for station access, underscoring the importance of safety provision. Women exhibit stronger preferences for motorized access modes, reflecting heightened sensitivity to environmental and social conditions. This study represents one of the first applications of WTP-space modeling for valuing informal station access transport in Southeast Asia, offering context-specific and segment-level estimates. These findings support targeted interventions—including differentiated pricing, safety regulations, and service quality enhancements—to strengthen first-/last-mile connectivity. The results provide policy-relevant evidence to advance equitable and sustainable transport, particularly in rapidly urbanizing contexts aligned with SDG 11.2. Full article
(This article belongs to the Special Issue Sustainable Transport and Land Use for a Sustainable Future)
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31 pages, 1406 KiB  
Article
The Influence of Labels on the Front of In Vitro Chicken Meat Packaging on the Choice Behavior of German Consumers
by Julia Völker, Hannah Maria Oestreich and Stephan G. H. Meyerding
Sustainability 2025, 17(15), 6685; https://doi.org/10.3390/su17156685 - 22 Jul 2025
Viewed by 252
Abstract
In vitro meat presents a promising alternative to conventional meat production by addressing environmental and animal welfare concerns. However, broader market adoption depends on increasing consumer acceptance. Labels on product packaging have been shown to be effective in influencing consumer behavior in previous [...] Read more.
In vitro meat presents a promising alternative to conventional meat production by addressing environmental and animal welfare concerns. However, broader market adoption depends on increasing consumer acceptance. Labels on product packaging have been shown to be effective in influencing consumer behavior in previous studies. This paper examines the impact of different front-of-package labels on German consumers’ choices regarding in vitro chicken meat, with the goal of identifying effective labeling strategies. To investigate this, an online choice experiment was conducted with 200 participants from Germany. In addition to the label, products varied in terms of price, origin, and calorie content. The data were analyzed using latent class analysis, which identified four distinct consumer segments characterized by their preferences, attitudes, and personal characteristics. The results were used to simulate market scenarios, evaluating the effectiveness of different labeling strategies for in vitro chicken meat. These insights provide a foundation for targeted marketing approaches that promote consumer acceptance and inform the introduction of in vitro meat products in Germany. Full article
(This article belongs to the Section Sustainable Food)
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28 pages, 3894 KiB  
Review
Where Business Meets Location Intelligence: A Bibliometric Analysis of Geomarketing Research in Retail
by Cristiana Tudor, Aura Girlovan and Cosmin-Alin Botoroga
ISPRS Int. J. Geo-Inf. 2025, 14(8), 282; https://doi.org/10.3390/ijgi14080282 - 22 Jul 2025
Viewed by 489
Abstract
We live in an era where digitalization and omnichannel strategies significantly transform retail landscapes, and accurate spatial analytics from Geographic Information Systems (GIS) can deliver substantial competitive benefits. Nonetheless, despite evident practical advantages for specific targeting strategies and operational efficiency, the degree of [...] Read more.
We live in an era where digitalization and omnichannel strategies significantly transform retail landscapes, and accurate spatial analytics from Geographic Information Systems (GIS) can deliver substantial competitive benefits. Nonetheless, despite evident practical advantages for specific targeting strategies and operational efficiency, the degree of GIS integration into academic marketing literature remains ambiguous. Clarifying this uncertainty is beneficial for advancing theoretical understanding and ensuring retail strategies fully leverage robust, data-driven spatial intelligence. To examine the intellectual development of the field, co-occurrence analysis, topic mapping, and citation structure visualization were performed on 4952 peer-reviewed articles using the Bibliometrix R package (version 4.3.3) within R software (version 4.4.1). The results demonstrate that although GIS-based methods have been effectively incorporated into fields like site selection and spatial segmentation, traditional marketing research has not yet entirely adopted them. One of the study’s key findings is the distinction between “author keywords” and “keywords plus,” where researchers concentrate on novel topics like omnichannel retail, artificial intelligence, and logistics. However, “Keywords plus” still refers to more traditional terms such as pricing, customer satisfaction, and consumer behavior. This discrepancy presents a misalignment between current research trends and indexed classification practices. Although the mainstream retail research lacks terminology connected to geomarketing, a theme evolution analysis reveals a growing focus on technology-driven and sustainability-related concepts associated with the Retail 4.0 and 5.0 paradigms. These findings underscore a conceptual and structural deficiency in the literature and indicate the necessity for enhanced integration of GIS and spatial decision support systems (SDSS) in retail marketing. Full article
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