Search Results (1,463)

A just and sustainable energy transition in historically coal-dependent regions like Kentucky requires more than the adoption of new technologies and market-based solutions. This study uses a stated preferences approach to evaluate public support for various attributes of energy transition programs, revealing broad backing for moving away from coal, as indicated by a negative willingness to pay (WTP) for the status quo (–USD 4.63). Key findings show strong bipartisan support for solar energy, with Democrats showing the highest WTP at USD 8.29, followed closely by Independents/Others at USD 8.22, and Republicans at USD 8.08. Wind energy also garnered support, particularly among Republicans (USD 4.04), who may view it as more industry-compatible and less ideologically polarizing. Job creation was a dominant priority across political affiliations, especially for Independents (USD 9.07), indicating a preference for tangible, near-term economic benefits. Similarly, preserving cultural values tied to coal received support among Independents/Others (USD 4.98), emphasizing the importance of place-based identity in shaping preferences. In contrast, social support programs (e.g., job retraining) and certain post-mining land uses (e.g., recreation and conservation) were less favored, possibly due to their abstract nature, delayed benefits, and political framing. Findings from Kentucky offer insights for other coal-reliant states like Wyoming, West Virginia, Pennsylvania, Indiana, and Illinois. Ultimately, equitable transitions must integrate local voices, address cultural and economic realities, and ensure community-driven planning and investment. Full article

The sharing economy (SE) has rapidly expanded to become a key component of the global economy. However, as SE platforms evolve, a growing disconnect may exist between the value propositions companies emphasize and the values consumers actually perceive. Do the value frames communicated by SE companies align with those perceived as important by consumers, and how does this alignment differ across cultural contexts such as South Korea and the U.S.? Drawing on two complementary studies, we examine value alignment between SE companies and consumers in South Korea and the U.S. Study 1 employs content analysis of marketing messages from 246 SE platforms across five sectors, identifying the core value propositions emphasized. Study 2 applied structural topic modeling (STM) to consumer reviews from major SE platforms in both countries, focusing on three sectors: accommodation, service exchanges, and second-hand transactions. The findings reveal that SE companies in both countries primarily emphasize functional and economic values, with U.S. companies placing greater additional emphasis on emotional and social values than their South Korean counterparts. Similarly, consumers in both countries value functional, emotional, and economic aspects, showing general alignment with company marketing communications. However, South Korean consumers tended to emphasize functional and economic values more, while U.S. consumers were relatively more oriented toward emotional and social values. Notably, sustainability, widely regarded as a core principle of the SE, was not strongly emphasized by either companies or consumers. These findings contribute to the theoretical understanding of value dynamics in the SE and offer practical implications for developing culturally informed and value-driven marketing strategies. Full article

Value-at-Risk (VaR) is a key metric widely applied in market risk assessment and regulatory compliance under the Basel III framework. This study compares two Monte Carlo-based VaR models using publicly available equity data: a return-based model calibrated to historical portfolio volatility, and a CAPM-style factor-based model that simulates risk via systematic factor exposures. The two models are applied to a technology-sector portfolio and evaluated under historical and rolling backtesting frameworks. Under the Basel III backtesting framework, both initially fall into the red zone, with 13 VaR violations. With rolling-window estimation, the return-based model shows modest improvement but remains in the red zone (11 exceptions), while the factor-based model reduces exceptions to eight, placing it into the yellow zone. These results demonstrate the advantages of incorporating factor structures for more stable exception behavior and improved regulatory performance. The proposed framework, fully transparent and reproducible, offers practical relevance for internal validation, educational use, and model benchmarking. Full article

Research concerning green marketing has predominantly focused on consumer behavior. However, aspects such as the extent to which Small and Medium Enterprises (SMEs) embrace green marketing values, their ability to implement the green marketing mix, and the integration of green marketing into their business culture are critically important. This research aims to provide the 4P (product, price, place, and promotion)-focused green marketing literature with a measurement tool to assess how SMEs implement green marketing practices. The study employed a descriptive design and possesses an exploratory nature. Scale development involved two stages: First, analyses were conducted on a pre-test sample of 159 individuals, revealing the initial scale structure. Second, these analyses were repeated on a larger group of 387 participants. The scale was finalized by confirming the consistency of results across both analyses. Statistical Package for the Social Sciences (SPSS) version 24 and Analysis of Moment Structures (AMOS) version 24 were utilized for descriptive statistics and the scale development process. The final validated 12-item scale demonstrates a robust three-factor structure (“Environmental Promotion”, ”Green Packaging”, and ”Green Distribution”), explaining 62.6% of the total variance. The scale exhibits excellent psychometric properties, including high internal consistency (Cronbach’s α = 0.912), strong model fit from Confirmatory Factor Analysis (CFA), and both convergent and discriminant validity, as indicated by an Average Variance Extracted (AVE) value of 0.605. The scale is deemed applicable to larger populations. Full article

Articulated Tugs and Barges (ATBs) are increasingly recognised for their effectiveness in transporting chemicals, petroleum, bulk goods, and containers, primarily due to their exceptional flexibility and fuel efficiency. Recent projections indicate that the ATB market is on track for significant growth, which is expected to lead to an increase in the annual growth rate from 2025 to 2032. This study aims to analyse the current advancements in ATB technology and provide insights into the ATB fleet and the systems that connect tugboats and barges. Furthermore, it highlights the advantages of this transportation system, especially regarding its role in enhancing energy efficiency within the maritime transport sector. Currently, there is limited information available in the public domain about ATBs compared to other commercial vessels. The analysis reveals that much of the required information for modern ATB design is not accessible outside specialised design companies. The study also focuses on conceptual design aspects, which include the main dimensions, articulated connections, propulsion systems, and machinery, concluding with an evaluation of economic viability. Special emphasis is placed on defining the main dimensions, which is a critical part of the complex design process. In this context, the ratios of length to beam (L/B), beam to draft (B/D), beam to depth (B/T), draft to depth (T/D), and power to the number of tugs cubed (Pw/N³) are established as design control parameters in the conceptual design phase. This aspect underscores the novelty of the present study. Additionally, the economic viability is analysed in terms of both CAPEX (capital expenditures) and OPEX (operational expenditures). While CAPEX does not significantly differ between the methods used in different types of commercial ships, OPEX should account for the unique characteristics of ATB vessels. Full article

The main objective of this study was the development of two semi-hard goat cheeses supplemented with Palmaria palmata and Ulva sp. with the aim of developing innovative food products, increasing the concentration of nutrients in these cheeses and familiarizing consumers with seaweed-containing foods. The impact of seaweed addition was evaluated through physicochemical, microbiological, and organoleptic properties of the semi-hard goat cheeses. Carbohydrate content was relatively low, whereas the total lipid content was relatively high (particularly in semi-hard goat cheese supplemented with seaweeds). Crude protein content presented higher values in semi-hard goat cheese supplemented with Ulva sp. The semi-hard goat cheese supplemented with Ulva sp. shows increased levels of Ca, Fe, Mn, and Zn. Instrumental color and the textural parameters of semi-hard goat’s cheese varied significantly with seaweed addition. Most of the microbiological load complies with the Portuguese (INSA) and the United Kingdom’s (HPA) guidelines for assessing the microbiological safety of ready-to-eat foods placed on the market. Additionally, the Flash Profile scores of semi-hard goat cheeses supplemented with seaweeds highlighted aroma and flavor complexity. Overall, this study confirms the potential of using seaweeds as a viable alternative to produce semi-hard goat cheeses with less pungency or goat milk flavor, making this product more pleasant and appealing to consumers sensitive to these sensory characteristics. Full article

New infrastructure construction (NIC) is pivotal for advancing China’s sustainable development, yet the spatial interdependencies between NIC and inclusive green growth (IGG) remain critically underexplored. This study quantifies provincial-level NIC–IGG coordination dynamics across China (2011–2023) using a novel coupling coordination model. We further dissect regional disparities through Dagum Gini decomposition and identify causal drivers via QAP regression analysis. Key findings reveal: (1) Despite a gradual upward trend, overall NIC–IGG coordination remains suboptimal, hindering sustainable transition; (2) Regional disparities follow a “U-shaped” trajectory, primarily driven by inter-regional imbalances; (3) Uneven marketization is the dominant factor fragmenting spatial coordination. Our results expose systemic barriers to regionally integrated sustainable development and provide actionable pathways for place-based policies that synchronize NIC investment with IGG objectives. Full article

The simulation of wind power, electricity load, and natural gas prices will allow commodity traders to see the future movement of prices in a more probabilistic manner. The ability to observe possible paths for wind power, electricity load, and natural gas prices enables traders to obtain valuable insights for placing their trades on electricity prices. Since the above processes involve a seasonality factor, the seasonality component was modeled using a truncated Fourier series, and the random component was modeled using stochastic differential equations (SDE). It is evident from the literature that all the above processes are mean-reverting processes; thus, three mean-reverting Ornstein–Uhlenbeck (OU) processes were considered the model for wind power, the electricity load, and natural gas prices. Industry experts believe there is a correlation between wind power, the electricity load, and natural gas prices. For example, when wind power is higher and the electricity load is lower, natural gas prices are relatively low. The novelty of this study is the incorporation of the correlation structure between processes into the mean-reverting OU process using a copula function. Thus, the study utilized a vine copula and integrated it into the simulation. The study was conducted for the Texas energy market and used daily time scales for the simulations, and it was able to conclude that the proposed novel mean-reverting OU process outperforms the classical mean-reverting process in the case of wind power and the electricity load. Full article

With the continuous expansion of global trade, achieving sustainable maritime transport optimization and operations has become a key strategic direction for transforming maritime transport companies. To summarize the current state of research and identify emerging trends in sustainable maritime transport optimization and operations, this study systematically examines representative studies from the past decade, focusing on three dimensions, technology, management, and policy, using data sourced from the Web of Science (WOS) database. Building on this analysis, potential avenues for future research are suggested. Research indicates that the technological field centers on the integrated application of alternative fuels, improvements in energy efficiency, and low-carbon technologies in the shipping and port sectors. At the management level, green investment decisions, speed optimization, and berth scheduling are emphasized as core strategies for enhancing corporate sustainable performance. From a policy perspective, attention is placed on the synergistic effects between market-based measures (MBMs) and governmental incentive policies. Existing studies primarily rely on multi-objective optimization models to achieve a balance between emission reductions and economic benefits. Technological innovation is considered a key pathway to decarbonization, while support from governments and organizations is recognized as crucial for ensuring sustainable development. Future research trends involve leveraging blockchain, big data, and artificial intelligence to optimize and streamline sustainable maritime transport operations, as well as establishing a collaborative governance framework guided by environmental objectives. This study contributes to refining the existing theoretical framework and offers several promising research directions for both academia and industry practitioners. Full article

Tourism development in coastal zones is often guided by marketing strategies focused on promotion, without real integration with the ecological, identity, and planning challenges facing these territories. This disconnection compromises environmental resilience, dilutes local cultural identity, and hinders adaptive governance in contexts of increasing tourism pressure and climate change. In response to this problem, the article presents the concept of Blue Marketing, a place-based, sustainability-oriented approach designed to guide communication, product development, and governance in marine and coastal destinations. Drawing on socio-environmental marketing and inspired by Integrated Coastal Zone Management (ICZM), the study proposes a Blue Marketing Decalogue (BMD), structured into three thematic blocks: (1) Ecosystem-focused sustainability, (2) cultural identity and territorial uniqueness, and (3) strategic planning and adaptive governance. Methodologically, the decalogue is empirically grounded in a territorial diagnosis of the Barbate–Vejer coastal corridor (Cádiz, Spain), developed through Geographic Information Systems (GIS), local planning documents, and field observations. This case study provides a detailed analysis of ecological vulnerabilities, cultural resources, and tourism dynamics, offering strategic insights transferable to other coastal contexts. The BMD incorporates both strategic and normative instruments that support the design of responsible tourism communication strategies, aligned with environmental preservation, community identity, and long-term planning. This contribution enriches current debates on sustainable tourism governance and provides practical tools for coastal destinations aiming to balance competitiveness with ecological responsibility. Ultimately, Blue Marketing is proposed as a vector for transformation, capable of reconnecting tourism promotion with the sustainability challenges and opportunities of coastal regions. Full article

This paper analyzes annual energy production data in Kosovo and explores the potential benefits of introducing natural gas as an energy source. The study compares current coal-based energy production with natural gas in terms of not only financial impact but also environmental pollution and public health. The focus is on evaluating financial sustainability by assessing production costs and consumption effects, particularly the potential for expense reduction through natural gas adoption. A financial module analysis was applied, comparing energy prices from coal and natural gas sources. Special emphasis was placed on household economic benefits, return on investment, and reduced energy costs. With the integration of natural gas, household energy expenses could decrease from €0.12 to €0.10 per unit, resulting in estimated national savings of approximately €60 million per year. The investment evaluation was conducted using methodologies grounded in relevant case studies and price differentials in the energy market. Full article

The Italian market for non-alcoholic beer is very small, with a volume per capita of around 0.7 L. However, there are interesting prospects for future growth for reasons ranging from strict traffic code rules on the quantity of alcohol ingested to simple curiosity. This research aimed to investigate the willingness of Italian consumers/potential consumers to pay for non-alcoholic beer. To accomplish this, a questionnaire was administered using the Google Forms application. Three hundred and ninety-two people participated in this survey voluntarily and without monetary compensation. A probit regression model was used to estimate the impact of certain sociodemographic characteristics (number of inhabitants of the place of residence, region of residence, age group, gender, education level, employment situation, and annual net income), participants’ consumption habits with respect to alcoholic beer, and participants’ knowledge of and preference for non-alcoholic beers with respect to willingness to pay for non-alcoholic beers. The prices respondents were willing to pay ranged from EUR 1.51 to 2.00 for a 33 cL glass bottle. Only two factors significantly affected (p < 0.1) non-alcoholic beer WTP, namely, “Age” and “Non-alcoholic beer color”. WTP decreased as the age of the respondents increased and was higher for the darker beer. Full article

Augmented Reality Smart Glasses (ARSGs) allow users to engage in picture-taking and video recording, as well as real-time storage and sharing of pictures and videos through cloud services. Unlike smartphones, newer ARSGs resemble ordinary sunglasses, allowing for unobtrusive recording. As these devices become available on an international market, it is important to understand how different cultural attitudes towards privacy and the recording and sharing of images of bystanders could impact the acceptance and adoption of ARSGs. South Korea and the United States have vastly different culturally based perceptions of photography and recording in public. S. Korea has cultural and legal restrictions in place, while the U.S.’s values of freedom of expression and individual rights are reflected in limited restrictions. Accordingly, drawing upon the Technology Acceptance Model (TAM), this paper explored the impact of privacy concerns on key constructs of the TAM for U.S. and S. Korean participants. This paper examined how Americans’ (U.S. = 402) and S. Koreans’ (S. Korea = 898) perceived usefulness, perceived ease of use, attitude toward using, and behavioral intention to use ARSGs were impacted by privacy concerns. The results of this study found that S. Korean respondents had significantly greater privacy concerns about using ARSGs than U.S. respondents. However, they also had significantly more positive attitudes and greater behavioral intentions to use ARSGs. Path analyses examining ARSGs’ acceptance revealed that privacy concerns impacted attitudes towards ARSGs, but that these had a greater impact on U.S. participants than on Koreans. The results highlight the importance of considering nuanced cultural perspectives, specifically privacy concerns, in examining the development and adoption of new technologies. Raw data and scripts for this study are available to ensure reproducibility. Full article

This academic article seeks to clarify the state of the literature on a very pertinent topic that is based on how digital innovation, considering emerging technologies and how they could be used in business management and marketing, could increase sustainable development. The sustainable economy, which should maintain long-term development through efficient resource management, has as allies emerging technologies such as artificial intelligence, blockchain, and the Internet of Things that can help reduce waste, reduce the carbon footprint, and automate tasks. Additionally, they could present themselves as a solution to improve aspects of digital communication between companies and their consumers in remote training, distribution chain, e-commerce, and process optimization in different sectors of activity. These advances will, on the one hand, allow the possibility of conducting a greater amount of professional training, increasing the number of qualified professionals and, on the other hand, facilitate trade exchanges, promoting the economy. Based on a systematic bibliometric review of the literature using the PRISMA framework, this study investigates how digital tools catalyze transformative changes in different sectors of activity. The results indicate that, overall, the academic articles analyzed in this literature review present studies focused on digitalization and sustainability (approximately 50%). In second place are topics related to digitalization and other topics such as: smart cities; Sustainable Development Goals; academia; the digital economy; government policies; academic education; and sustainable communication (29%). Finally, in third place, there are academic articles closely linked to digitalization and the environment, more specifically to sustainable practices and the management of natural resources (21%). The article concludes that digital development, when used wisely, serves as a crucial lever to address the world’s most pressing sustainability imperatives. Future research should emphasize interdisciplinary collaboration and adaptive governance to ensure that these digital changes produce lasting impacts for people and the planet. Full article

Escherichia coli (E. coli) remains a major concern in poultry production due to its ability to incite foodborne illness and public health crisis, zoonotic potential, and the increasing prevalence of antibiotic-resistant strains. The contamination of poultry products with pathogenic E. coli, including avian pathogenic E. coli (APEC) and Shiga toxin-producing E. coli (STEC), presents risks at multiple stages of the poultry production cycle. The stages affected by E. coli range from, but are not limited to, the hatcheries to grow-out operations, slaughterhouses, and retail markets. While traditional detection methods such as culture-based assays and polymerase chain reaction (PCR) are well-established for E. coli detection in the food supply chain, their time, cost, and high infrastructure demands limit their suitability for rapid and field-based surveillance—hindering the ability for effective cessation and handling of outbreaks. Biosensors have emerged as powerful diagnostic tools that offer rapid, sensitive, and cost-effective alternatives for E. coli detection across various stages of poultry development and processing where detection is needed. This review examines current biosensor technologies designed to detect bacterial biomarkers, toxins, antibiotic resistance genes, and host immune response indicators for E. coli. Emphasis is placed on field-deployable and point-of-care (POC) platforms capable of integrating into poultry production environments. In addition to enhancing early pathogen detection, biosensors support antimicrobial resistance monitoring, facilitate integration into Hazard Analysis Critical Control Points (HACCP) systems, and align with the One Health framework by improving both animal and public health outcomes. Their strategic implementation in slaughterhouse quality control and marketplace testing can significantly reduce contamination risk and strengthen traceability in the poultry value chain. As biosensor technology continues to evolve, its application in E. coli surveillance is poised to play a transformative role in sustainable poultry production and global food safety. Full article