Search Results (154)

This study examines the recent diversification of the Korean golf market into traditional field, popular virtual reality (VR), and park golf, which is rapidly expanding among older adults. Comparing participants’ psychological characteristics and behavioral intentions across golf types is essential for sustainably developing the golf industry. Therefore, differences were investigated in participation satisfaction (physical, mental, and social), switching intention, loyalty, and continuous participation intention among regular participants in all three golf types in urban Korea. Data were analyzed from 327 adults aged 20 years or older (Field: 98, VR: 132, Park: 97) in Korea using on/offline surveys, and a multivariate analysis of variance with post hoc tests was implemented to compare psychological and behavioral differences across the three golf types. The findings showed that, first, physical and mental satisfaction were significantly higher in the park golf group than in the rest of the groups. Second, switching intention was higher in the field golf group than in the VR golf group. Third, loyalty and continuous participation intention were highest in the park golf group. Each golf type thus offers unique experiential value, with park golf particularly effective in fulfilling participants’ physical and psychological needs. Conversely, field golf faces potential risks of participant attrition because of cost and time burdens. The findings provide useful implications for predicting demand and developing differentiated marketing and management strategies tailored to generational needs. Full article

Dual-channel retailing empowers the manufacturer to benefit from market opportunities by producing customized items that fulfill client requirements. The manufacturer and retailer sell customized products, which allow customers to express their chosen style to increase both the likelihood of customers making a purchase and their level of satisfaction with the product. This trend is demonstrated by the current study, in which customized consumer items are considered through online and offline channels. On the other hand, cybersecurity has become a crucial aspect of the digital era, ensuring the protection of sensitive data, networks, and systems from cyberattacks and unauthorized access. This study develops with a modern cybersecurity framework to protect against cyberattacks and increase customer trust. This model is based on customized product design, cybersecurity investment, advertisement investment, and increasing the green level of customized products. The model is solved using both centralized policy and vertical Nash policy. Numerical results indicate that centralized profit is 2.37% more than the decentralized profit. Without investing in customized products and cybersecurity, the profit of the supply chain decreases by 2.33% and 1.99% for the centralized method, 1.28% and 1.15% for the vertical Nash method for the retailer, and 1.85% and 1.38% for the vertical Nash method for the manufacturer. Full article

Exemplified by EcoStruxure from Schneider and CASICloud, production-capacity-sharing platforms typically operate as two-sided platforms. These platforms contribute to carbon emission reductions while generating revenue through uniform membership fees, fixed service charges, or commission fees applied to one or both sides of the platform. As B2B platforms, however, they must determine whether to offer online payment options to participants on both sides of the market. We employ the theory of two-sided markets and the method of comparative analysis, developing a two-sided market model to investigate: (1) the platform’s optimal payment method selection strategies and (2) how same-side network externalities and user online search costs affect platform performance. We examine two payment modes: M mode (offline payments only) and F mode (combined offline/online payments). The F mode comprises two sub-modes—FF (two-sided users choose to pay offline) and FN (two-sided users choose to pay online)—determined by users’ payment preferences on each side. We conduct pairwise comparisons of the platform’s membership fee, fixed service fee, and online service level between: (i) FF and M modes and (ii) FN and M modes. Our results indicate that the optimal payment method selection varies across market conditions, with each mode demonstrating superior performance under specific market characteristics. The FF mode consistently yields higher profits compared to the M mode. When suppliers’ expected revenues fall below a certain threshold, the FN mode outperforms the M mode in terms of profit generation. Conversely, the M mode becomes preferable above this threshold. Furthermore, the effects of same-side network externalities and search costs vary significantly across different payment modes. Under the M mode and the FF₁ mode, the effects of the same-side network externality on the platform’s membership fee are associated with two-sided users’ online search costs, which are more monotonous. Under the FN₁ and FN₂ modes, both the same-side network externality and two-sided users’ online search costs impact the platform’s optimal strategies monotonously, but they are not always the same in these two modes. Full article

The rapid rise of the pre-loved luxury fashion market in China reflects a unique shift in consumer behaviour, shaped by growing concerns for sustainability, affordability, and personal expression. While global scholarship on circular fashion has expanded, studies remain predominantly focused on Western consumers, leaving Chinese market dynamics underexplored. This study addresses this gap by examining the motivations and channel engagement of Chinese consumers purchasing pre-loved luxury fashion, including pre-owned, vintage, and collectors’ items. A sequential mixed-methods design was employed, integrating quantitative data from a survey of 438 Chinese consumers with qualitative insights from 21 semi-structured interviews. Structural equation modelling revealed that economic, individual, and social motivations significantly influenced perceived value, which in turn enhanced engagement with resale channels. Functional motivations, though present, played a less prominent role. Furthermore, engagement with online and offline channels, including social media platforms, livestream commerce, and luxury consignment boutiques, was found to mediate the relationship between perceived value and purchase intention. The study contributes to theory by adapting established luxury value frameworks to the pre-loved context and by introducing channel engagement as a mediating construct in the consumption of second-hand luxury fashion. The main theoretical frameworks that underpin the study, such as the Brand Luxury Index and the Four Value Dimensions, are used to provide a clearer understanding of its conceptual foundation. In particular, some key quantitative indicators, such as β-values or R², would make the summary more specific and informative. Practically, the findings provide actionable insights for platform operators and luxury brands seeking to build consumer trust and enhance experiential value in China’s rapidly evolving resale market. By situating the research within a culturally specific and digitally advanced retail environment, the study broadens understanding of circular luxury fashion consumption in non-Western contexts. Full article

With the dramatic development of 5G technology, Internet of Things (IoT), and other technologies, the traditional offline market has been gradually altered with applying technologies to improve their efficient or cost-performance. The unmanned stores have been one of the significant and popular forms. To maintain the sustainable development of this retail form, it is essential to know what factors to foster and the mechanism of the formation of customers’ loyalty. Thus, the present study was performed to explore what the selection attributes of unmanned stores are and examine how these attributes impact on the formation of customers’ loyalty through their perceived value and satisfaction. Structural equation modeling was applied with a valid sample of 350 respondents to testify the casual relationship among research variables. As results, it was found that practicality (β = 0.229, t = 3.164, p < 0.01) and convenience (β = 0.152, t = 2.044, p < 0.05) of unmanned stores have positive influence on their perceived value. Moreover, practicality (β = 0.164, t = 2.392, p < 0.05), cleanliness (β = 0.198, t = 3.595, p < 0.001), and pleasantness (β = 0.337, t = 4.722, p < 0.001) could positively impact on their satisfaction. Both perceived value (β = 0.151, t = 2.366, p < 0.05) and satisfaction (β = 0.123, t = 2.023, p < 0.05) could contribute to the formation of their loyalty to unmanned stores. Finally, the moderating effect of social risk has been examined. Consequently, the casual relationships confirmed among research variables could provide insights for the service improvement of unmanned stores from the perspectives of the selection attributes of unmanned stores and customers perceived value. Full article

Against the backdrop of the rapid growth in the scale of the prepared food market, safety issues have gradually become prominent. Establishing a traceability system has become crucial to safeguarding consumer rights and promoting the sustainable development of the industry, with traceability information sharing serving as the core link. However, affected by differences in interest demands and information asymmetry between manufacturers and retailers in the prepared food supply chain, there are obstacles to traceability information sharing. To explore the coordination mechanism of traceability information-sharing behavior in the prepared food supply chain under different decision-making models and its impact on profit distribution, this paper constructs a two-level supply chain model including manufacturers and retailers, comprehensively considers the online–offline dual-channel sales model, and distinguishes four scenarios: centralized decision-making, decentralized decision-making, retailer-led cost-sharing contract decision-making, and manufacturer-led cost-sharing contract decision-making. Using a differential game model, the equilibrium results under different decision-making models are discussed. The validity of the model is verified through fitting with empirical analysis and numerical example analysis. The research results show the following: (1) The centralized decision-making model has the best effect on increasing the market share of the prepared food supply chain, and although the cost-sharing contract model can improve it, there is still a gap. (2) The centralized decision-making model is not the one with the maximum profit, and manufacturer-led cost-sharing decision-making basically achieves Pareto optimality. The main reasons are the insufficient incentive mechanism, high coordination costs, and uneven profit distribution in centralized decision-making. (3) The impact of manufacturers’ offline channel traceability information-sharing behavior on profits is more significant than that of online channels. (4) In a market environment with information asymmetry, the impact of goodwill on the profits of prepared foods is more prominent. This research provides a theoretical basis for the management of the prepared food supply chain, helps optimize the traceability information-sharing mechanism and profit distribution plan, and promotes the healthy development of the industry. (5) When the coefficient measuring the intensity of traceability information sharing’s impact on product quality across manufacturers’ online and offline channels increases, only under the retailer-led model does product quality and goodwill exhibit a fluctuating trend of “rising from the bottom to the second place and then falling back to the bottom,” while the profits of all subjects increase simultaneously. (6) As the system attenuation coefficient increases, the evolution of product quality and goodwill under different cooperation models shows significant differences; in terms of profits, the profits of manufacturers’ online channels increase over time, while those of other subjects decrease. (7) When the discount rate rises, the manufacturer-led model presents distinct characteristics: both the ranking and absolute value of product quality decline synchronously, the ranking of goodwill falls, but its absolute value rises against the trend, the evolution of product quality and goodwill shows obvious model heterogeneity, and the profits of all subjects generally decrease. Full article

As global attention on environmental sustainability grows, the fashion industry is shifting towards circular models, with the second-hand clothing market emerging as a key pathway to sustainable development. In China, this market is rapidly evolving, with millennials and Generation Z showing strong interest in environmentally friendly and personalized fashion. This study investigates Chinese consumers’ motivations and barriers to purchasing second-hand clothing and examines the diversity of China’s sustainable fashion ecosystem. Using a mixed-methods approach of semi-structured interviews and surveys, the findings reveal that environmental awareness, economic affordability, and social influence drive purchase intentions, while hygiene concerns, societal perceptions, and trust in platforms act as barriers. The study also compares the roles of online platforms, offline vintage stores, and upcycling fashion brands, highlighting their complementarity across economic, cultural, and social dimensions. Online platforms offer efficiency and convenience, vintage stores build brand loyalty through cultural narratives, and upcycling brands merge creativity with sustainability. It also reflects on the cultural context shaping second-hand fashion adoption in China. The study suggests enhancing trust in platforms, promoting education, and leveraging social media campaigns to support future market development. Full article

The growing market penetration of Electric Vehicles (EVs) requires very efficient bidirectional on-board chargers. These converters must allow the power transfer from the grid to the battery of the vehicle and vice versa, since Vehicle to Grid (V2G) applications enable a mitigation of the peak demand and help regulate both the voltage and the frequency of the grid. In this paper, an innovative double asymmetric modulation was studied and applied to a resonant Dual Active Bridge (DAB), CLLC resonant filter configuration. The results of the study showed a significant efficiency boost and an easier controllability of the converter with respect to more traditional modulations or variable frequency techniques, maintaining Zero-Voltage Switching (ZVS) conditions for all the switches in a wide operating range, from 28 to 100% of the maximum power (4–14 kW). A map of optimum points, where converter losses are minimized, is calculated offline through an algorithm in MATLAB R2024a and a proper interpolation between these points allows any output power for each possible voltage level of the battery to be achieved: from 250 V up to 400 V. The modulations are compared and evaluated through simulations carried out in PLECS, both offline and using hardware-in-the-loop (HIL), as well as through experimental tests. Full article

The public health security incident has accelerated the adoption of the O2O (Online-to-Offline) model in the F&B (Food and Beverage) industry, significantly increasing consumer demand for contactless services. Concurrently, brand experience management has progressively shifted toward digital touchpoints. This study selects three hamburger brands as case studies to analyze brand experience levels across various online and offline touchpoints. We examine differences between brand touchpoints in the Ontact (Connect On + Untact) era and traditional touchpoints, identifying which ones effectively enhance brand experience. Subsequently, we develop an O2O brand experience management framework, demonstrating that brand experience positively influences satisfaction and repurchase intention. Finally, we propose touchpoint design strategies for the Ontact era to guide businesses in leveraging experiential marketing, strengthening consumer engagement, and informing strategic decision-making. Full article

Background/Objectives: The increasing presence of “no added sugar” products in the Polish food market provides consumers and nutritionists with access to products with varying nutritional compositions. Comparing the nutritional and energy values of products with and without added sugar provides objective data on their composition, which is important for informed diet planning and for monitoring differences between product groups. Methods: The research material included a total of 1278 food products, including 744 labeled “without added sugar” and 534 containing added sugar, obtained from four online stores and three offline retail outlets in Poland in the second and third quarters of 2023. The product assessment was based on an analysis of the nutritional and energy value, expressed per 100 g of each product. Results: The quantitative analysis revealed that products with added sugar were characterized by a higher energy value and a statistically significantly higher content of saturated fatty acids, carbohydrates, and sugars. Conclusions: Comparison of selected product groups revealed significant differences in nutritional and energy values. Analyzing these differences provides a practical overview of product composition and can be a useful source of information for consumers and nutritionists. Full article

This paper examines a number of features of online retailing and e-commerce, with a special focus on important topics including consumer behavior, multichannel marketing, and customer relationship management (CRM). According to existing research, online sales have several advantages for businesses, especially those with physical locations, such as better inventory control and increased profitability. The difficulties of integrating offline and online channels, maintaining consumer loyalty, and competing globally are all deeply analyzed. Small-business-specific CRM methods and innovative algorithms show improvements in client happiness and targeting. The study shows how e-commerce adoption and client loyalty are shaped by cultural variables, trust, and personalization. By covering the gaps in research on growing and regional markets, this review offers thorough insights into how online shopping is changing and how these changes affect retail tactics. Full article

The dramatic increase in global construction and demolition waste (CDW) is a considerable environmental challenge, but recycled building materials face serious marketing bottlenecks. Although existing studies have focused on the technological path and policy regulation of CDW management, they have not yet considered the impact of sales effort level under the dual-channel sales model. Considering the coexistence of price competition and bidirectional free-riding behavior, this paper constructs a Stackelberg game model, which includes a construction waste remanufacturer with both online and offline sales channels and a building materials retailer, to reveal the pricing decision-making mechanism under bidirectional free-riding behavior. The results of the study show that (1) in the decentralized decision-making model, offline free-riding has a negative effect on the online channel, and when the effort cost coefficient is high, it increases the retail price of recycled building materials in the offline channel; at the same time, under high cross-price sensitivity, both the manufacturer and the retailer are negatively affected by online free-riding behaviors; (2) in contrast to decentralized decision-making, centralized decision-making motivates the supply chain as a whole to significantly increase sales effort investment and develop a better pricing strategy under the condition of satisfying the threshold cross-price sensitivity, which ultimately improves the overall efficiency of the supply chain. The findings provide an important theoretical basis and management insights for the coordination of dual-channel supply chains, the governance of free-riding behavior, and the promotion of recycled building materials in the recycling economy. Full article

This paper investigates sustainable decision systems within green E-business models by analyzing how different O2O (online-to-offline) fulfillment structures affect emission-reduction efforts and pricing strategies in a two-tier supply chain consisting of a manufacturer and a new retailer. Three practical sales formats—package self-pickup, nearby delivery, and hybrid—are modeled using Stackelberg game frameworks that incorporate key factors such as inconvenience cost, logistics cost, processing fees, and emission-reduction coefficients. Results show that the manufacturer’s emission-reduction decisions and both parties’ pricing strategies are highly sensitive to cost conditions and consumer preferences. Specifically, higher inconvenience and abatement costs consistently reduce profitability and emission efforts; the hybrid model exhibits threshold-dependent advantages over single-mode strategies in terms of carbon efficiency and economic returns; and consumer green preference and distance sensitivity jointly shape optimal channel configurations. Robustness analysis confirms the model’s stability under varying parameter conditions. These insights provide theoretical and practical guidance for firms seeking to develop adaptive, low-carbon fulfillment strategies that align with sustainability goals and market demands. Full article

This study takes the dual-channel fresh product supply chain involving the participation of third-party logistics (3PL) as the background to explore how 3PL makes choices between homogeneous and differentiated logistics service strategies and how the supply chain formulates optimal decisions under different logistics service strategies to achieve maximum benefits. This paper constructs a sequential game model of the three-tier supply chain composed of 3PL, a supplier, and a retailer; uses the consumer utility function to describe market demand; and considers different logistics service strategies adopted by 3PL. It compares and analyzes the equilibrium strategies under the traditional retail channel (O Model), the homogeneous cold-chain service dual-channel model (D1 Model), and the differentiated cold-chain service dual-channel model (D2 Model). The results show the following: (1) The D1 Model reduces the transportation cost of the supply chain through economies of scale. Under the D2 Model, the transportation and sales prices of the offline channels are higher than those of the online channels, while the online marketing effort is higher than that of the offline channels. (2) The profits generated by the dual-channel models (D1 Model and D2 Model) are both higher than those of O Model. In most cases, the D1 Model generates the highest system profit. However, in scenarios where consumers are highly sensitive to freshness and marketing efforts, the system profit of the D2 Model is higher than that of the D1 Model. (3) The supply chain has lower pricing and effort input when consumers are more sensitive to prices and higher pricing and effort input when consumers are more sensitive to freshness. These findings contribute valuable insights to the field of supply chain management, particularly in the context of fresh product supply chains involving 3PL. They underscore the importance of considering consumer behavior and logistics service strategies in optimizing supply chain performance and highlight the potential trade-offs between standardization and differentiation in logistics services. Full article

In the post-digital era, virtual reality (VR) technology is increasingly being utilized in the real estate industry. In this study, the influence of functional experience with VR technology (e.g., interactivity and flexibility) on consumers’ offline house viewing intentions is explored. On the basis of efficiency–flexibility ambidexterity and customer inspiration theory, a structural equation model was employed to analyze empirical data collected from 388 consumers in the Guangdong–Hong Kong–Macao Greater Bay Area. The key findings are as follows: (1) VR technology features have significant positive effects on customer inspiration, which in turn enhances customers’ willingness to view houses offline; (2) VR presence, enjoyment, interactivity, and flexibility all contribute to customer inspiration, with VR presence having the most substantial impact; and (3) VR knowledge and consumer demand for uniqueness significantly moderate the relationship between VR technology features and customer inspiration. For example, consumers with substantial VR knowledge can more effectively leverage VR technology, whereas those with a strong need for uniqueness are more likely to be inspired by the innovative aspects of VR. This research provides theoretical support for the application of VR technology in real estate marketing and practical guidance for enterprises to optimize VR marketing strategies, improve consumer experiences, and drive offline transactions. These insights can help companies better understand consumer psychology and behaviour in the digital marketing landscape. Full article