- Article
Drivers of Revisit Intention in a Sacred Heritage Site: An Integrated Theory of Planned Behavior, Attribution Theory, and Elaboration Likelihood Model Approach at Mount Wutai
- Wenqi Liu,
- Jirawan Deeprasert and
- Songyu Jiang
As a representative case that embodies both the attributes of a Buddhist sacred site and those of a UNESCO World Heritage site, Mount Wutai provides a distinctive research setting for examining behavioral mechanisms in temple tourism. This study aims...