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Search Results (1,688)

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35 pages, 1875 KiB  
Article
Youth Perceptions of 1.5-Degree Lifestyle to Adapt to Climate Change: A Case Analysis of Japanese University Students
by Rong Huang and Rajib Shaw
Climate 2025, 13(9), 171; https://doi.org/10.3390/cli13090171 - 22 Aug 2025
Abstract
The 1.5-degree lifestyles aim to reduce household carbon footprints across six areas (food, housing, mobility, consumer goods, leisure, and services), as identified by IGES, relying on public efforts. This study seeks to understand Japanese university students’ perceptions of 1.5-degree lifestyles, their preferred actions [...] Read more.
The 1.5-degree lifestyles aim to reduce household carbon footprints across six areas (food, housing, mobility, consumer goods, leisure, and services), as identified by IGES, relying on public efforts. This study seeks to understand Japanese university students’ perceptions of 1.5-degree lifestyles, their preferred actions for implementation at the individual, family, and community levels, and the top three enablers and barriers they face. Using a questionnaire based on the KIDA (knowledge, interest, desire, action) framework, which aligns with IGES’s six sectors, data from 244 responses collected via snowball sampling were analyzed. Results reveal low awareness of 1.5-degree lifestyles among Japanese university students, along with a moderate desire to learn more. Gender differences were significant, with females showing higher awareness, desire, and action compared to males. Three common barriers identified include challenges with work–life balance, economic concerns, and gaps between knowledge and action. Recommendations emphasize increasing youth awareness and encouraging action on 1.5-degree lifestyles through early environmental education, youth-focused communication (such as social media), and securing strong political support to help address practical challenges. Full article
14 pages, 2507 KiB  
Article
Effect of Biochar on the Nitrogen Mineralization of Commercial Organic Fertilizers in Both Mineral Soil and Organic Potting Media
by James Johnathan Pulliam, Kate Cassity-Duffey and Miguel Cabrera
Nitrogen 2025, 6(3), 71; https://doi.org/10.3390/nitrogen6030071 - 21 Aug 2025
Viewed by 29
Abstract
As interest in biochar as a soil amendment increases, the co-application of biochar and fertilizer warrants investigation. Biochar may improve soil properties, affect crop yields, and mitigate environmental impacts, but more work is needed to determine its effect on nitrogen (N) cycling from [...] Read more.
As interest in biochar as a soil amendment increases, the co-application of biochar and fertilizer warrants investigation. Biochar may improve soil properties, affect crop yields, and mitigate environmental impacts, but more work is needed to determine its effect on nitrogen (N) cycling from commercially available organic fertilizers. A 102 d laboratory incubation was conducted to better understand the effect of three rates of biochar (0%, 5%, and 10%) on net N mineralized from (1) mineral soil (Cecil sandy loam), (2) organic peat-based potting media, and (3) two commercial organic fertilizers (feather meal and meal-based pellet mix) applied to the mineral soil or the potting media. After 102 d, the biochar treatments did not affect net N mineralized from the mineral soil but decreased (from 190 to −286.9 mg N kg−1) the net N mineralized from the potting media, likely due to N immobilization. Biochar applied at 5 or 10% did not affect the amount of organic N mineralized from the organic fertilizers applied to potting media (average 58.9%), but biochar at 5% decreased from 46.5 to 28.1% of organic N mineralized from the organic fertilizers applied to mineral soil. Full article
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14 pages, 4791 KiB  
Article
Biocontrol Potential of Fungal and Oomycete Phytopathogens by Myxobacterial Strains
by Adnan Ismaiel, Dilip K. Lakshman and Patricia Millner
Appl. Microbiol. 2025, 5(3), 85; https://doi.org/10.3390/applmicrobiol5030085 - 20 Aug 2025
Viewed by 94
Abstract
Myxobacteria, a group of swarming, predatory soil bacteria, are of interest because of their biocontrol potential. In this study, the inhibitory effects of 13 strains of myxobacteria were examined against four different phytopathogenic fungi, as follows: two isolates of Rhizoctonia solani from different [...] Read more.
Myxobacteria, a group of swarming, predatory soil bacteria, are of interest because of their biocontrol potential. In this study, the inhibitory effects of 13 strains of myxobacteria were examined against four different phytopathogenic fungi, as follows: two isolates of Rhizoctonia solani from different AG groups and one isolate each from Sclerotinia sclerotiorum and the oomycete Pythium ultimum. Inhibition levels varied among phytopathogens, with slow-growers being more susceptible than fast-growers. Myxococcus xanthus BS 248, M. flavus ATCC 29617, and M. coralloides BS249 were the most inhibitory strains tested. non-contact and contact inhibition on agar media between phytopathogens and myxobacteria were visually discernible. This distinction potentially reflects the activity of low-molecular-weight metabolites and high-molecular-weight lytic enzymes, respectively. In a pot soil study, the inhibitory effect of a mixture of two strains of myxobacteria against two strains of R. solani was apparent from the reduced disease in cucumber seedlings compared to controls without myxobacteria. This is the first report of an in vivo inhibitory effect of myxobacteria against Rhizoctonia. The survival of M. xanthus BS248 in sterile soil amended with rabbit manure (1:1) increased up to five weeks compared to one week in soil without the manure, suggesting that organic amendment could enrich myxobacteria in soil. Full article
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23 pages, 3049 KiB  
Article
Bioconversion of Date Waste into Bacterial Nanocellulose by a New Isolate Komagataeibacter sp. IS22 and Its Use as Carrier Support for Probiotics Delivery
by Islam Sayah, Ibtissem Chakroun, Claudio Gervasi, Davide Barreca, Giovanni Lanteri, Daniela Iannazzo, Consuelo Celesti, Antonello Santini, Sami Achour and Teresa Gervasi
Foods 2025, 14(16), 2853; https://doi.org/10.3390/foods14162853 - 18 Aug 2025
Viewed by 332
Abstract
Bacterial nanocellulose (BNC) has gained considerable interest over the last decade due to its unique properties and versatile applications. However, the low yield and the high production cost significantly limit its industrial scalability. The proposed study explores the isolation of new BNC producers [...] Read more.
Bacterial nanocellulose (BNC) has gained considerable interest over the last decade due to its unique properties and versatile applications. However, the low yield and the high production cost significantly limit its industrial scalability. The proposed study explores the isolation of new BNC producers from date palm sap and the use of date waste extract as a sustainable carbon source to improve BNC productivity. Results revealed three potential BNC producers identified as Komagataeibacter sp. IS20, Komagataeibacter sp. IS21, and Komagataeibacter sp. IS22 with production yield of 1.7 g/L, 0.8 g/L and 1.8 g/L, respectively, in Hestrin-Schramm (HS) medium. The biopolymer characterization indicated the presence of type I cellulose, a high thermal stability, and a highly dense network made of cellulose nanofibrils for all BNC samples. The isolate IS22, showing the highest productivity, was selected for an optimization procedure using a full factorial design with date waste extract as a carbon source. The BNC yield increased to 6.59 g/L using 4% date waste extract and 2% ethanol after 10 days of incubation compared to the standard media (1.8 g/L). Two probiotic strains, including Bacillus subtilis (BS), and Lactobacillus plantarum (LP) were successfully encapsulated into BNC matrix through a co-culture approach. The BNC-LP and BNC-BS composites showed antibacterial activity against Pseudomonas aeruginosa. BNC–probiotic composites have emerged as a promising strategy for the effective delivery of viable probiotics in a wide range of applications. Overall, this study supports the use of date waste extract as a sustainable carbon source to enhance BNC productivity and reduce the environmental footprint using a high-yielding producer (IS22). Furthermore, the produced BNC demonstrated promising potential as an efficient carrier matrix for probiotic delivery. Full article
(This article belongs to the Section Food Biotechnology)
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21 pages, 1902 KiB  
Article
Mobile Platform for Continuous Screening of Clear Water Quality Using Colorimetric Plasmonic Sensing
by Rima Mansour, Caterina Serafinelli, Rui Jesus and Alessandro Fantoni
Information 2025, 16(8), 683; https://doi.org/10.3390/info16080683 - 10 Aug 2025
Viewed by 294
Abstract
Effective water quality monitoring is very important for detecting pollution and protecting public health. However, traditional methods are slow, relying on costly equipment, central laboratories, and expert staffing, which delays real-time measurements. At the same time, significant advancements have been made in the [...] Read more.
Effective water quality monitoring is very important for detecting pollution and protecting public health. However, traditional methods are slow, relying on costly equipment, central laboratories, and expert staffing, which delays real-time measurements. At the same time, significant advancements have been made in the field of plasmonic sensing technologies, making them ideal for environmental monitoring. However, their reliance on large, expensive spectrometers limits accessibility. This work aims to bridge the gap between advanced plasmonic sensing and practical water monitoring needs, by integrating plasmonic sensors with mobile technology. We present BioColor, a mobile platform that consists of a plasmonic sensor setup, mobile application, and cloud services. The platform processes captured colorimetric sensor images in real-time using optimized image processing algorithms, including region-of-interest segmentation, color extraction (mean and dominant), and comparison via the CIEDE2000 metric. The results are visualized within the mobile app, providing instant and automated access to the sensing outcome. In our validation experiments, the system consistently measured color differences in various sensor images captured under media with different refractive indices. A user experience test with 12 participants demonstrated excellent usability, resulting in a System Usability Scale (SUS) score of 93. The BioColor platform brings advanced sensing capabilities from hardware into software, making environmental monitoring more accessible, efficient, and continuous. Full article
(This article belongs to the Special Issue Optimization Algorithms and Their Applications)
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16 pages, 807 KiB  
Article
Effect of Acetylation on the Behavior of Hyperbranched Polyglycerols in Supercritical CO2
by Lígia Passos Maia-Obi and Reinaldo Camino Bazito
Processes 2025, 13(8), 2510; https://doi.org/10.3390/pr13082510 - 8 Aug 2025
Viewed by 257
Abstract
Processes using CO2 either as a solvent or as a reactant, for example, in catalyzed chemical reactions, are increasing in interest due to their green characteristics. Hyperbranched polyglycerols have the potential to be used as support for catalysts in these processes, allowing [...] Read more.
Processes using CO2 either as a solvent or as a reactant, for example, in catalyzed chemical reactions, are increasing in interest due to their green characteristics. Hyperbranched polyglycerols have the potential to be used as support for catalysts in these processes, allowing for an efficient separation of the products and the reutilization of the catalyst, but this requires them to absorb CO2. Acetylating hydroxylated compounds has shown to be an efficient way to increase their CO2-philicity, and this work aims to understand how acetylation increases the interaction of hyperbranched polyglycerols with different cores with supercritical CO2. This involves the study of their kinetics of expansion in this media (from 10 to 25 MPa and at 35 °C and 45 °C) and, eventually, their solubility when it happens. The expansion of the acetylated polyglycerols reached up to 66% in volume, while that of non-acetylated ones, in general, do not exceed 10%. Acetylation plays an important role in increasing the expansion of these polymers in the presence of CO2 and, therefore, in increasing their CO2-philicity and CO2 absorption, making them potential materials to be used in biphasic (polymer/CO2) reaction systems. Full article
(This article belongs to the Special Issue Phase Equilibrium in Chemical Processes: Experiments and Modeling)
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15 pages, 1174 KiB  
Communication
Missing (Foreign) Minors in Italy: Lack of Engagement, Institutional Gaps, and Paths Forward
by Serena De Cunto, Rosa Maria Di Maggio and Pier Matteo Barone
Forensic Sci. 2025, 5(3), 36; https://doi.org/10.3390/forensicsci5030036 - 8 Aug 2025
Viewed by 863
Abstract
The disappearance of foreign minors in Italy is a long-standing and critically underexamined social phenomenon. Despite alarming figures, public and institutional attention remains episodic and media-driven, often limited to high-profile or criminal cases. This study offers a socio-forensic analysis of official data from [...] Read more.
The disappearance of foreign minors in Italy is a long-standing and critically underexamined social phenomenon. Despite alarming figures, public and institutional attention remains episodic and media-driven, often limited to high-profile or criminal cases. This study offers a socio-forensic analysis of official data from 2014 to 2023, revealing significant inconsistencies in how these cases are reported, categorized, and followed up by Italian institutions. It highlights how unaccompanied and migrant minors are especially vulnerable within a fragmented and reactive system that lacks transparency and effective preventive measures. Rather than presenting new empirical data, the article reinterprets existing sources to expose systemic gaps, drawing comparisons with the more structured approaches adopted in countries such as the United States, United Kingdom, and Spain. These international examples show how multilingual communication, early warning systems (e.g., AMBER Alert), and public geolocation tools can offer timely, coordinated responses to disappearances—tools that remain largely absent or underused in Italy. The article further argues for the integration of forensic geospatial methods, such as locus operandi analysis, remote sensing, and forensic geoarchaeology, not as experimental techniques, but as practical tools that could strengthen Italy’s institutional capacity to respond. Ultimately, this study seeks to elevate the discussion surrounding missing foreign minors from a marginal social concern to a matter of forensic and public interest, and to encourage interdisciplinary reflection on how such disappearances are framed—and too often dismissed—within the national landscape. Full article
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20 pages, 319 KiB  
Article
Influence of Mass Media on Career Choices of Final-Year High School Students in Brașov County, Romania
by Claudiu Coman, Costel Marian Dalban, Ionela Pitea, Marcel Iordache and Anna Bucs
Journal. Media 2025, 6(3), 126; https://doi.org/10.3390/journalmedia6030126 - 6 Aug 2025
Viewed by 750
Abstract
This study examines the influence of mass media on the career choices of high school students from Brașov County, Romania, with a focus on their underlying motivational factors. Employing a quantitative design, it draws on data from a standardized questionnaire completed by 1314 [...] Read more.
This study examines the influence of mass media on the career choices of high school students from Brașov County, Romania, with a focus on their underlying motivational factors. Employing a quantitative design, it draws on data from a standardized questionnaire completed by 1314 students from local high schools. Descriptive and inferential statistical methods were used in the analysis. While some students identify mass media as a key source of career guidance, documentaries and career fairs are more frequently cited as trusted sources. Students’ perceptions of mass media are ambivalent: 55.1% see it as manipulative, while 41.7% and 24.7% acknowledge its informative and educational roles. Personal motivation emerges as the most significant influence, with 64.8% guided by individual talents and abilities, compared to a lower influence from family or media role models. Correlational analysis highlights the importance of personal development, creativity, and collaboration in career motivation. This study suggests that mass media indirectly shapes students’ aspirations by reinforcing values like social recognition, mobility, and identity. Finally, it reveals a strong link between career interest and expectations for respectful, stable, and growth-oriented work environments, pointing to a pragmatic orientation toward professional sustainability. Full article
18 pages, 2763 KiB  
Article
Enhancing Students’ Interest in Physics Concepts with a Low-Cost STEM Tool Focused on Motivation in Rural Areas of Developing Countries
by René Flores-Godínez, Antonio Alarcón-Paredes, Iris Paola Guzmán-Guzmán, Yanik Ixchel Maldonado-Astudillo and Gustavo Adolfo Alonso-Silverio
Educ. Sci. 2025, 15(8), 994; https://doi.org/10.3390/educsci15080994 - 5 Aug 2025
Viewed by 470
Abstract
Physics concepts are considered an essential component of STEM (science, technology, engineering, and mathematics) education and fundamental for economic and technological development in the world. However, there can be student academic underperformance, such as the school environment, learning media and infrastructure, student interest [...] Read more.
Physics concepts are considered an essential component of STEM (science, technology, engineering, and mathematics) education and fundamental for economic and technological development in the world. However, there can be student academic underperformance, such as the school environment, learning media and infrastructure, student interest and emotions, as well as social and economic development factors in communities. These problems are even more acute in rural areas of developing countries, where poverty is high and teachers often lack the necessary technological skills. The aim of this study was to evaluate the impact of a low-cost STEM tool focused on motivation in learning, in terms of five variables of interest in physics in rural areas, as well as the durability of the tools used to learn 12 physics concepts. A quasi-experimental study was conducted with the participation of 78 high school students, with an average age of 15.82 years, in a rural area of Guerrero, Mexico. The results showed that using the STEM tool significantly increased students’ interest in learning methodology, active participation, and attitude towards physics, facilitating the teacher’s work. In addition, the 3D construction kit used in the experimentation, besides being low-cost, proved to be affordable and durable, making it ideal for use in rural areas. Full article
(This article belongs to the Special Issue Interdisciplinary Approaches to STEM Education)
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38 pages, 1194 KiB  
Review
Transforming Data Annotation with AI Agents: A Review of Architectures, Reasoning, Applications, and Impact
by Md Monjurul Karim, Sangeen Khan, Dong Hoang Van, Xinyue Liu, Chunhui Wang and Qiang Qu
Future Internet 2025, 17(8), 353; https://doi.org/10.3390/fi17080353 - 2 Aug 2025
Viewed by 1458
Abstract
Data annotation serves as a critical foundation for artificial intelligence (AI) and machine learning (ML). Recently, AI agents powered by large language models (LLMs) have emerged as effective solutions to longstanding challenges in data annotation, such as scalability, consistency, cost, and limitations in [...] Read more.
Data annotation serves as a critical foundation for artificial intelligence (AI) and machine learning (ML). Recently, AI agents powered by large language models (LLMs) have emerged as effective solutions to longstanding challenges in data annotation, such as scalability, consistency, cost, and limitations in domain expertise. These agents facilitate intelligent automation and adaptive decision-making, thereby enhancing the efficiency and reliability of annotation workflows across various fields. Despite the growing interest in this area, a systematic understanding of the role and capabilities of AI agents in annotation is still underexplored. This paper seeks to fill that gap by providing a comprehensive review of how LLM-driven agents support advanced reasoning strategies, adaptive learning, and collaborative annotation efforts. We analyze agent architectures, integration patterns within workflows, and evaluation methods, along with real-world applications in sectors such as healthcare, finance, technology, and media. Furthermore, we evaluate current tools and platforms that support agent-based annotation, addressing key challenges such as quality assurance, bias mitigation, transparency, and scalability. Lastly, we outline future research directions, highlighting the importance of federated learning, cross-modal reasoning, and responsible system design to advance the development of next-generation annotation ecosystems. Full article
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25 pages, 5841 KiB  
Article
Creating Micro-Habitat in a Pool-Weir Fish Pass with Flexible Hydraulic Elements: Insights from Field Experiments
by Mehmet Salih Turker and Serhat Kucukali
Water 2025, 17(15), 2294; https://doi.org/10.3390/w17152294 - 1 Aug 2025
Viewed by 374
Abstract
The placement of hydraulic elements in existing pool-type fishways to make them more suitable for Cyprinid fish is an issue of increasing interest in fishway research. Hydrodynamic characteristics and fish behavior at the representative pool of the fishway with bottom orifices and notches [...] Read more.
The placement of hydraulic elements in existing pool-type fishways to make them more suitable for Cyprinid fish is an issue of increasing interest in fishway research. Hydrodynamic characteristics and fish behavior at the representative pool of the fishway with bottom orifices and notches were assessed at the Dagdelen hydropower plant in the Ceyhan River Basin, Türkiye. Three-dimensional velocity measurements were taken in the pool of the fishway using an Acoustic Doppler velocimeter. The measurements were taken with and without a brush block at two different vertical distances from the bottom, which were below and above the level of bristles tips. A computational fluid dynamics (CFD) analysis was conducted for the studied fishway. The numerical model utilized Large Eddy Simulation (LES) combined with the Darcy–Forchheimer law, wherein brush blocks were represented as homogenous porous media. Our results revealed that the relative submergence of bristles in the brush block plays a very important role in velocity and Reynolds shear stress (RSS) distributions. After the placement of the submerged brush block, flow velocity and the lateral RSS component were reduced, and a resting area was created behind the brush block below the bristles’ tips. Fish movements in the pool were recorded by underwater cameras under real-time operation conditions. The heatmap analysis, which is a 2-dimensional fish spatial presence visualization technique for a specific time period, showed that Capoeta damascina avoided the areas with high turbulent fluctuations during the tests, and 61.5% of the fish presence intensity was found to be in the low Reynolds shear regions in the pool. This provides a clear case for the real-world ecological benefits of retrofitting existing pool-weir fishways with such flexible hydraulic elements. Full article
(This article belongs to the Section Hydraulics and Hydrodynamics)
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50 pages, 11611 KiB  
Review
The Quest Towards Superhydrophobic Cellulose and Bacterial Cellulose Membranes and Their Perspective Applications
by Iliana Ntovolou, Despoina Farkatsi and Kosmas Ellinas
Micro 2025, 5(3), 37; https://doi.org/10.3390/micro5030037 - 31 Jul 2025
Viewed by 343
Abstract
Over the last few decades, the growing demand for sustainable resources has made biopolymers increasingly popular, as they offer an eco-friendly alternative to conventional synthetic polymers, which are often associated with environmental issues such as the formation of microplastics and toxic substances. Functionalization [...] Read more.
Over the last few decades, the growing demand for sustainable resources has made biopolymers increasingly popular, as they offer an eco-friendly alternative to conventional synthetic polymers, which are often associated with environmental issues such as the formation of microplastics and toxic substances. Functionalization of biomaterials involves modifying their physical, chemical, or biological properties to improve their performance for specific applications. Cellulose and bacterial cellulose are biopolymers of interest, due to the plethora of hydroxyl groups, their high surface area, and high porosity, which makes them ideal candidates for several applications. However, there are applications, which require precise control of their wetting properties. In this review, we present the most effective fabrication methods for modifying both the morphology and the chemical properties of cellulose and bacterial cellulose, towards the realization of superhydrophobic bacterial cellulose films and surfaces. Such materials can find a wide variety of applications, yet in this review we target and discuss applications deriving from the wettability control, such as antibacterial surfaces, wound healing films, and separation media. Full article
(This article belongs to the Section Microscale Materials Science)
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13 pages, 5974 KiB  
Article
Proof of Concept and Validation of Single-Camera AI-Assisted Live Thumb Motion Capture
by Huy G. Dinh, Joanne Y. Zhou, Adam Benmira, Deborah E. Kenney and Amy L. Ladd
Sensors 2025, 25(15), 4633; https://doi.org/10.3390/s25154633 - 26 Jul 2025
Viewed by 350
Abstract
Motion analysis can be useful for multiplanar analysis of hand kinematics. The carpometacarpal (CMC) joint has been traditionally difficult to capture with surface-based motion analysis but is the most commonly arthritic joint of the hand and is of particular clinical interest. Traditional 3D [...] Read more.
Motion analysis can be useful for multiplanar analysis of hand kinematics. The carpometacarpal (CMC) joint has been traditionally difficult to capture with surface-based motion analysis but is the most commonly arthritic joint of the hand and is of particular clinical interest. Traditional 3D motion capture of the CMC joint using multiple cameras and reflective markers and manual goniometer measurement has been challenging to integrate into clinical workflow. We therefore propose a markerless single-camera artificial intelligence (AI)-assisted motion capture method to provide real-time estimation of clinically relevant parameters. Our study enrolled five healthy subjects, two male and three female. Fourteen clinical parameters were extracted from thumb interphalangeal (IP), metacarpal phalangeal (MP), and CMC joint motions using manual goniometry and live motion capture with the Google AI MediaPipe Hands landmarker model. Motion capture measurements were assessed for accuracy, precision, and correlation with manual goniometry. Motion capture demonstrated sufficient accuracy in 11 and precision in all 14 parameters, with mean error of −2.13 ± 2.81° (95% confidence interval [CI]: −5.31, 1.05). Strong agreement was observed between both modalities across all subjects, with a combined Pearson correlation coefficient of 0.97 (p < 0.001) and an intraclass correlation coefficient of 0.97 (p < 0.001). The results suggest AI-assisted live motion capture can be an accurate and practical thumb assessment tool, particularly in virtual patient encounters, for enhanced range of motion (ROM) analysis. Full article
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31 pages, 1342 KiB  
Review
The Role of Artificial Intelligence in Customer Engagement and Social Media Marketing—Implications from a Systematic Review for the Tourism and Hospitality Sectors
by Katarzyna Żyminkowska and Edyta Zachurzok-Srebrny
J. Theor. Appl. Electron. Commer. Res. 2025, 20(3), 184; https://doi.org/10.3390/jtaer20030184 - 23 Jul 2025
Viewed by 1721
Abstract
The adoption of artificial intelligence (AI) in marketing and social media is gaining scholarly interest. While AI technologies offer significant potential for enhancing customer engagement (CE), their effectiveness depends on an industry’s level of digital and AI readiness. This is especially relevant for [...] Read more.
The adoption of artificial intelligence (AI) in marketing and social media is gaining scholarly interest. While AI technologies offer significant potential for enhancing customer engagement (CE), their effectiveness depends on an industry’s level of digital and AI readiness. This is especially relevant for people-centric sectors such as tourism and hospitality, where digital maturity remains relatively low. This study aims to understand how AI supports CE and social media marketing (SMM), and to identify the key antecedents and consequences of its use. Using the PRISMA approach, we conduct a systematic review of 55 peer-reviewed empirical studies on AI-based CE and SMM. Our analysis identifies the main contributing theories and AI technologies in the field, and uncovers four central themes: (1) AI in customer service and user experience design, (2) AI-based customer relationships with brands, (3) AI-driven development of customer trust, and (4) cultural differences and varying levels of AI readiness. We also develop a conceptual framework that outlines the determinants and outcomes of AI-based CE, including relevant moderators and mediators. The study concludes with directions for future research and provides theoretical and managerial implications, particularly for the tourism and hospitality industries. Full article
(This article belongs to the Section Digital Marketing and the Connected Consumer)
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29 pages, 687 KiB  
Article
Digital Persuasion in the Classroom: Middle School Students’ Perceptions of Neuromarketing and Screen-Based Advertising
by Stefanos Balaskas, Christos Zotos, Lamprini Lourida and Kyriakos Komis
Digital 2025, 5(3), 28; https://doi.org/10.3390/digital5030028 - 22 Jul 2025
Viewed by 376
Abstract
As digital marketing becomes more targeted and interactive, it is more critical to understand how young audiences perceive and react to compelling content. This research examines the extent to which consumer responses are affected by neuromarketing knowledge, interest, and screen-based advert exposure for [...] Read more.
As digital marketing becomes more targeted and interactive, it is more critical to understand how young audiences perceive and react to compelling content. This research examines the extent to which consumer responses are affected by neuromarketing knowledge, interest, and screen-based advert exposure for middle school kids. Based on responses from 244 Greek adolescents aged 12–15 years, Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed to investigate direct and mediated influences on purchase intentions with advertisement skepticism and persuasion knowledge as mediating factors. Results indicate that exposure and recognition have a significant influence on intentions both by means of cognitive as well as attitudinal processes, while interest only increases skepticism but not interaction. Multi-group analysis yielded significant differences according to age and experience, referring to the development path of advertising literacy. The results provide strong cues to educators, policymakers, and marketers who want to develop media-critical competencies among adolescents in an ever-shaping digital age. Full article
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