Search Results (3,329)

Against the backdrop of global energy transition and sustainable development, advancing the new energy industry has become a critical pathway for optimizing energy structures and achieving the dual carbon goals. However, while China’s new energy sector has experienced rapid growth, it has also exposed a series of challenges, including insufficient innovation momentum, irrational resource allocation, and low conversion rates of R&D outcomes. To delve into the root causes and propose improvement pathways, this study selected 76 listed new energy enterprises from 2021 to 2023 as samples. It comprehensively employed the DEA-BCC model, Malmquist productivity index, and Tobit regression model to conduct empirical analysis across three dimensions: static, dynamic, and influencing factors. The findings revealed: firstly, during the study period, overall static efficiency remained low, with only about 32.90% of enterprises operating efficiently. Efficiency decomposition indicated that low and unstable pure technical efficiency constrained overall efficiency gains. In contrast, while scale efficiency was relatively high, its growth was sluggish, and some enterprises exhibited significant scale irrelevance. Secondly, dynamic total factor productivity exhibited fluctuating growth primarily driven by technological progress. However, declining technical efficiency—particularly the deterioration of scale efficiency—indicated that while the new energy industry advanced technologically and expanded in scale, its management capabilities had not kept pace. This mismatch among the three factors trapped the industry in a “high investment, low efficiency” dilemma. Thirdly, regression analysis of influencing factors indicated that corporate governance and market competitiveness were pivotal to innovation efficiency: the proportion of independent directors and revenue growth rate exerted significant positive impacts, while equity concentration showed a significant negative effect. Firm size had a weaker influence, and government support did not demonstrate a significant positive impact. Accordingly, this paper proposes pathways to enhance innovation efficiency in new energy enterprises, including optimizing corporate governance structures, formulating differentiated subsidy policies, and improving the innovation ecosystem. The findings of this study not only provide empirical references for the innovative development of the new energy industry but also offer theoretical support for relevant policy formulation. Full article

China boasts abundant cultivated resources of pitahaya, with Guizhou Province being one of its core producing areas. Quality differences in red-fleshed pitahaya among local producing areas have not been fully clarified, and a standardized quantitative evaluation system for these differences remains lacking. This study seeks to identify the key factors influencing regional variations in quality and establish a comprehensive evaluation standard. In this study, 15 samples of red-fleshed pitahaya were collected from four major producing areas in Guizhou and used as research materials. Based on 15 quality characteristic indicators of the fruits, an analysis of quality differences and establishment of an evaluation system were carried out using multivariate statistical analysis. The results showed that 14 of the 15 quality indicators exhibited significant differences among pitahaya samples from different producing areas (p < 0.05), with the a* value being the sole exception. Cluster analysis classified the 15 samples into four groups. Principal component analysis (PCA) extracted four principal components, with a cumulative variance contribution rate of 81.07%, which clearly identified betacyanin, betaxanthin, 1,1-diphenyl-2-picrylhydrazyl (DPPH) free-radical scavenging rate, vitamin C, fruit shape index, and transverse diameter as the core evaluation indicators. This study systematically clarifies the differences in quality characteristics and the internal correlations among quality indicators of red-fleshed pitahaya from different major producing areas in Guizhou. It further provides an important scientific basis for pitahaya variety breeding, cultivation regulation, and market positioning in this region and fills the research gap existing in the field of comprehensive quality evaluation of pitahaya. This is of significant practical importance for promoting the standardized upgrading of local specialty fruit industries, enhancing the market competitiveness of products, and facilitating the high-quality development of the agricultural economy. Full article

Product placement has become an integral part of contemporary marketing communication, aiming to influence consumer attitudes and purchasing behaviour through subtle brand exposure in audiovisual media. Despite its growing prevalence, the effectiveness of product placement in shaping purchase intentions remains influenced by various demographic and behavioural factors. This study examines how demographic and economic factors jointly shape consumer responses to product placement and identifies the key determinants of consumers’ likelihood of purchasing products featured in audiovisual media. Data for the study were collected through a questionnaire survey and analysed using a combination of non-parametric subgroup tests, contingency-based association analysis, and machine-learning classification methods to assess both marginal group differences and multivariate interaction patterns. In addition to inferential testing, predictive models were developed using CART and alternative modelling techniques to verify the robustness of the identified predictors across analytical frameworks. The results reveal statistically significant generational and economic heterogeneity in awareness of product placement and purchase probability, highlighting the dominant role of age in shaping purchasing behaviour. The findings contribute to a deeper understanding of behavioural segmentation in audiovisual marketing and provide insights for optimising marketing communication strategies within audiovisual content. Full article

The rapid diffusion of electric vehicles (EVs) is reshaping mobility markets and creating new opportunities for embedded financial services. This study examines consumer acceptance of embedded EV insurance, which refers to coverage bundled directly at the point of vehicle sale in Taiwan, China. Using survey data from 400 licensed drivers, we analyze how demographic factors and five psychological drivers—perceived savings, convenience, trust, expected satisfaction, and fairness—shape the likelihood of choosing embedded insurance over traditional stand-alone policies. Welch’s t-tests show that younger drivers perceive greater savings and convenience, while older drivers express stronger fairness concerns. Logistic regression results indicate that convenience (OR = 2.05) and perceived savings (OR = 1.76) substantially increase adoption likelihood, whereas fairness concerns reduce it (OR = 0.71). Theoretically, this study advances consumer behavior research by demonstrating how functional value perceptions (convenience and savings) and fairness evaluations jointly influence decisions in digitally mediated insurance contexts. It also contributes to embedded finance theory by revealing how insurance embedded within EV purchasing ecosystems reshapes consumer decision processes and alters traditional insurer–consumer relationships. These findings offer strategic implications for automakers, insurers, and policymakers designing consumer-centric embedded financial products in emerging mobility markets. Full article

The rapid urbanization of Pleiku City, Vietnam, has led to a sharp increase in the demand for and prices of residential land, creating challenges for urban management and land valuation. This study aims to identify and quantify the key factors influencing residential land prices in Pleiku to provide a scientific basis for land use planning and smart urban development. Data were collected through surveys of 30 state officials involved in land valuation and 250 households living along major streets in Pleiku. Cronbach’s alpha was used to test the reliability of the collected data, and exploratory factor analysis (EFA) was used to identify influencing factor groups. The results show that residential land prices are strongly influenced by multiple factors, with location and infrastructure playing the most decisive roles. Market land prices were found to be approximately 1.5–2 times higher than state-regulated prices. Among the identified factor groups, location and infrastructure had the strongest influence, followed by economic, social, legal, and specific land use factors. Price differences between land plots mainly reflect variations in location, street characteristics, accessibility, and commercial potential. The study concludes that location and infrastructure development are the dominant drivers of residential land prices in Pleiku. These findings have important implications for land valuation, urban planning, and the implementation of smart urban construction policies in rapidly developing cities in Vietnam. Full article

This study explores the factors that influence Gen Z consumers’ green purchasing behavior, addressing a gap in current research by combining the Theory of Planned Behavior, the Theory of Consumption Values, and Generational Theory, and applying them to the touristic accommodation context. Based on a quantitative survey of Gen Z tourists from Spain, Norway, and Lithuania, the study examined traditional constructs of the Theory of Planned Behavior alongside subjective knowledge, environmental consciousness, perceived value, and green trust. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), the results indicate a significant role for price-based functional value and emotional value in shaping Gen Z’s attitudes toward sustainable accommodation. Furthermore, subjective knowledge and environmental consciousness strengthen green trust, which in turn contributes to a more positive attitude toward sustainable touristic options. Attitude, subjective norms, and perceived behavioral control significantly predict behavioral intention, while both perceived behavioral control and behavioral intention directly influence actual purchasing behavior. The findings suggest that tourism marketers should focus on enhancing price-related and emotionally meaningful value propositions, while also fostering trust through clear communication of environmental performance. Overall, the study offers a comprehensive understanding of the drivers behind Gen Z’s sustainable accommodation choices and provides practical implications for promoting environmentally responsible tourism. Full article

Modular construction (MC) offers significant environmental and efficiency advantages yet maintains low market penetration in China despite substantial government support. This study addresses the critical knowledge gap by systematically analyzing complex barrier interrelationships across project phases and stakeholder groups (university, construction authority, supplier/manufacturer company) to develop a comprehensive MC promotion framework. A four-phase mixed method approach was employed. (1) Grounded theory analysis of MC policy frameworks was performed in Singapore, the United States, and Hong Kong to extract best practice insights. (2) A systematic literature review and multi-round Delphi expert consultations were used to identify 21 core barriers across six project stages (decision-making, procurement, design, production, transportation, and construction acceptance). (3) The DEMATEL analysis reveals causal relationships among barriers based on experts’ perceived influence between factors. (4) Integrated ISM-MICMAC methodology was used to establish hierarchical structures and barrier classifications. Institutional barriers emerged as the primary impediment to MC diffusion, with unclear authority distribution between government administrations and design organizations identified as the most critical factor. The MICMAC analysis categorized the 21 barriers into four distinct groups based on their driving power and dependence characteristics, revealing complex causal relationships among barriers across the six project stages while highlighting the emergent role of higher education institutions in industrial transformation. Successful MC implementation requires market-oriented, context-specific strategies prioritizing institutional framework development, with the findings providing actionable insights for policymakers to address regulatory ambiguities and practical guidance for industry practitioners developing targeted MC promotion strategies in emerging markets. Full article

This study aimed to develop a typology of consumers based on their behavior in the areas of sustainable consumption and digitalization in the pharmaceutical market. The analysis considered factors including (i) Schwartz’s universal values, (ii) demographic, and (iii) socioeconomic determinants. The study was based on a survey conducted on a sample of Polish adults (n = 1247) between April and July 2024, using a computer-assisted web interviewing method via SurveyMonkey^®. In the area of sustainability, the most frequently observed behaviors included: (i) packing purchased medicinal products into a personal bag, (ii) for medicinal products with short expiration dates owing to their origin, purchasing only the quantities that meet current needs without stockpiling, and (iii) for regularly used medicinal products, choosing larger packages. Whereas, in the area of digitalization, purchasing at an online pharmacy allows for (i) saving time and (ii) saving money, while also (iii) providing greater privacy. Importantly, the presence of four types of consumers was demonstrated, i.e., Sustainable-Active (20%), Digital-Adept (29%), Sustainable-Digital-Uninterested (21%), and Sustainable-Digital-Addicted (29%). In conclusion, within the pharmaceutical market, sustainability and digitalization are reflected in consumer behavior to varying degrees across consumer types, influenced by personal values. Full article

In recent years, the application of augmented reality digital technology in brands has transformed the way consumers interact with brands. This study focuses on the impact of augmented reality (AR) technology on consumption behavior and brand communication related to intangible cultural heritage products, integrating the TAM and UTAUT2 theories to construct a research model. This study employed a time–location sampling method, utilizing SPSS and AMOS software for data analysis based on valid questionnaires completed by 305 AR-experiencing consumers in Changsha City, Hunan Province. Results indicate that the presence and novelty of AR technology significantly and positively influence consumers’ attitudes toward using AR technology, which in turn affects their purchase intent, social media sharing behavior, and brand attitudes. The study confirms that emotional factors and consumer perceptions play a guiding and decisive role in the new consumption reality enabled by AR technology. These research findings have practical significance and value for ICH brand building and AR marketing, demonstrating that AR is an effective means to enhance the visibility and influence of the ICH brand. They inject new vitality into promoting more sustainable ICH protection and popularization, as well as the development of the digital creative industry. Full article

Wood flooring manufacturers face complex challenges in dynamically allocating resources across multi-channel markets, characterized by channel conflicts, demand uncertainty, and long-term cumulative effects of decisions. Traditional static optimization or myopic approaches struggle to address these intertwined factors, particularly when critical market states like brand reputation and customer base cannot be precisely observed. This paper establishes a systematic and theoretically grounded online decision framework to tackle this problem. We first model the problem as a Partially Observable Stochastic Dynamic Game. The core innovation lies in introducing an unobservable market position vector as the central system state, whose evolution is jointly influenced by firm investments, inter-channel competition, and macroeconomic randomness. The model further captures production lead times, physical inventory dynamics, and saturation/cross-channel effects of marketing investments, constructing a high-fidelity dynamic system. To solve this complex model, we propose a hierarchical online learning and control algorithm named L-BAP (Lyapunov-based Bayesian Approximate Planning), which innovatively integrates three core modules. It employs particle filters for Bayesian inference to nonparametrically estimate latent market states online. Simultaneously, the algorithm constructs a Lyapunov optimization framework that transforms long-term discounted reward objectives into tractable single-period optimization problems through virtual debt queues, while ensuring stability of physical systems like inventory. Finally, the algorithm embeds a game-theoretic module to predict and respond to rational strategic reactions from each channel. We provide theoretical performance analysis, rigorously proving the mean-square boundedness of system queues and deriving the performance gap between long-term rewards and optimal policies under complete information. This bound clearly quantifies the trade-off between estimation accuracy (determined by particle count) and optimization parameters. Extensive simulations demonstrate that our L-BAP algorithm significantly outperforms several strong baselines—including myopic learning and decentralized reinforcement learning methods—across multiple dimensions: long-term profitability, inventory risk control, and customer service levels. Full article

This study investigates how digital transformation in healthcare shapes sustainable customer value by analyzing the role of digital quality and its influence on satisfaction and loyalty within an AI-based diabetes prognostic service. Drawing on system, information, and service quality as core dimensions of digital quality, the study examines their direct effects on satisfaction and their contribution to loyalty formation relative to traditional service factors. Using survey data collected from over 1000 users of a digital healthcare platform equipped with an AI-driven diabetes prognostic algorithm, 800 valid responses were analyzed through PLS-SEM in SmartPLS 4.0. The results show that both traditional service attributes and digital quality significantly enhance customer satisfaction, which in turn promotes loyalty. However, digital quality does not strengthen the satisfaction–loyalty linkage, indicating that its value lies in establishing baseline trust and usability rather than amplifying loyalty outcomes. Environmental uncertainty—captured as technological and market uncertainty—also positively affects loyalty. This study contributes to digital healthcare research by providing empirical evidence from an AI-based long-term prognostic service and clarifying that digital quality operates as a foundational hygiene factor essential for sustainable customer value, rather than as a competitive differentiator. Full article

This study aims to explore the relationship between a company manager’s activities and their impact on business performance. Networking is considered a worthy factor in professional and organizational success, providing access to important research, industry insights and future partnerships. Through the analysis of the data used in the study, this paper adopts a methodological approach to examine how managerial networking influences business results, with a particular focus on French small and medium-sized enterprises (SMEs). The findings indicate a strong and positive correlation between the manager’s ability to build and maintain professional relationships and the entire performance of their business. In fact, managers who actively engage in networking often gain access to better business opportunities, funding sources and strategic collaborations that increase growth and competitiveness. Additionally, strong networks facilitate the exchange of knowledge, best practices and innovative ideas, thereby improving decision making and operational efficiency. The review further highlights that networking is not just about expanding contacts, but also about attending meaningful and beneficial affairs that contribute to long-term success. These results underline its importance as a strategic tool for business leaders, sustaining the idea that well-connected managers are better equipped to navigate challenges, catch opportunities and drive sustainable business prosperity in an increasingly competitive market. Full article

This study investigates the impact of city-level capital factor market integration on corporate ESG performance, using a sample of Chinese A-share listed companies from 2010 to 2024. We find that greater capital factor market integration significantly improves firms’ overall ESG performance. Mechanism analysis reveals that capital factor market integration operates through three channels: market competition, technological advancement, and attention reconstruction, enhancing both firms’ capabilities and incentives to engage in ESG activities. The positive effect is stronger for state-owned enterprises, firms in less polluting industries, and those in regions with high government environmental attention. Further analysis indicates that capital factor market integration suppresses corporate greenwashing behavior and reduces discrepancies across ESG rating agencies. Moreover, capital factor market integration exhibits asymmetric effects across ESG sub-dimensions, significantly improving environmental and governance performance while weakening social responsibility performance. This reflects firms’ preference, under competitive pressure, for environmental and governance domains characterized by shorter payback periods and more readily quantifiable outcomes, as well as their cautious stance toward the social responsibility domain where effects take considerably longer to materialize. This study contributes to understanding the micro-level mechanisms through which capital factor market integration influences corporate sustainable development, providing empirical evidence for China’s construction of a unified national market and the advancement of sustainable development strategies. Full article

Technological innovation plays a vital role in enhancing the economic growth and sustainability of the forestry sector. However, research on the nature, dynamics, and impact of such innovations, particularly within small and medium-sized enterprises (SMEs), remains limited. The forestry sector is often characterised by low levels of technological advancement and a traditionally conservative attitude toward change. Limited expertise, financial constraints, and ownership structures further influence the potential for innovation. This study examines the development of innovation among SMEs in Lithuania’s forestry sector and its contribution to sustainable forest management. Forestry innovations are understood as new processes, products, or services introduced by forest owners and managers to improve management efficiency and sustainability. The study employed the method of a structured questionnaire survey to evaluate technological, organisational, and financial aspects of innovation adoption among small and medium-sized enterprises in the forestry sector. Drawing on comparative survey data from 2005 and 2024, the study analyses the types of innovations implemented by forestry enterprises, the factors driving or hindering their adoption, and the evolving trends in innovation application. The results reveal a significant shift toward digitalisation and technology-based management practices, suggesting that Lithuanian forestry enterprises are gradually transitioning toward a more innovation-driven model. These developments appear to be influenced by the EU Green Deal policy framework, evolving innovation support mechanisms, and broader socio-economic changes. Nonetheless, technological transformation introduces new challenges, including the need for workforce upskilling and enhanced adaptability to rapidly changing market conditions. Full article

The main purpose of this research is to examine the significance of green bonds and green banking loans as financing tools for ecologically sustainable projects in the face of increasing worldwide environmental issues. This research seeks to uncover the determinants of both instruments’ issuance and the obstacles to their acceptance. A thorough systematic literature review will be conducted to assess the efficacy of these tools in improving company financial performance and cost of debt, advancing environmental sustainability, and influencing investor behavior. This methodology guarantees a comprehensive and impartial examination of peer-reviewed publications from reputable sources such as Web of Science and Scopus. Although issues such as greenwashing, market liquidity, and regulatory discrepancies still exist, both tools are growing steadily in the sustainable financing spectrum. The results also suggest that both instruments are influenced by several factors, often overlapping due to their common focus on financing sustainable projects. The credit rating, financial health, and overall environmental performance of the issuing entity significantly influence the attractiveness and pricing of green bonds, as do the market conditions, regulatory frameworks, and certification. The environmental profile and creditworthiness of the borrower are key determinants for green banking loans. The review enhances the current body of knowledge by presenting a theoretical structure for comprehending the dynamics of green debt markets and proposing practical recommendations for policymakers and financial institutions. Furthermore, it emphasizes the deficiencies in existing research, including the need for further longitudinal investigations into green bank loans and a more thorough examination of the notion of ‘greenium’. We searched Web of Science and Scopus up to 26 April 2024. Eligibility criteria included peer-reviewed English-language studies on green bonds or green banking loans. After screening, 128 studies were found to have met the inclusion criteria. Full article