Search Results (66)

Against the backdrop of global warming and China’s Carbon Peaking and Carbon Neutrality Goals, this study focuses on carbon footprint rating information on packaging, addressing the gap between consumer cognition and behavior in food consumption caused by invisibility of carbon emissions. This study integrates the Theory of Planned Behavior (TPB) with the Technology Acceptance Model (TAM), designed a “letter-plus-color” dual-coded carbon footprint label as the experimental stimulus, and conducted a survey of 581 respondents across China’s four major regions using structural equation modeling. Results indicate that perceived ease of use, perceived usefulness, subjective norms, and perceived behavioral control all positively predict purchase attitudes. Among these, perceived behavioral control also independently predicts actual purchase behavior. Multigroup analysis further reveals that household purchasing responsibility moderates the “attitude → intention” relationship: purchasing decision-makers engage in realistic trade-offs, whereas non-purchasing decision-makers are driven by value congruence.Theoretically, this study deepens our understanding of cognitive intervention mechanisms of carbon footprint labels and expands explanatory power of the TPB-TAM model in low-carbon contexts. From a practical perspective, this study provides guidance for governments in designing targeted labeling policies and for companies in developing packaging that aligns with cognitive principles. Full article

This study uses the Motivation–Opportunity–Ability (MOA) framework to examine the drivers of food waste behavior among Generation Z, a demographic that contributes disproportionately to household food waste. Using structural equation modeling on survey data from 349 undergraduate students, the influence of morals and attitudes toward food waste (motivation), cooking and grocery shopping skills (ability), food purchase triggers, and frequencies of grocery shopping and cooking (opportunity) was investigated. The results indicate that strong moral convictions and creative cooking skills significantly reduce waste. Conversely, susceptibility to marketing-driven purchase triggers increases wasteful behavior. Notably, other factors such as shopping frequency and attitudes toward food waste showed no significant impact. These findings highlight the need for targeted interventions for young consumers that reinforce moral motivations, enhance practical culinary abilities, and mitigate the impact of predatory purchase triggers to effectively curb food waste. Full article

Food waste in households means that there is a need to recognize the possibilities of balancing activities in the field of obtaining and managing food products. Activities in this area may concern giving away surplus food to others, purchasing local and organic products, limiting shopping activity. Generation Z, which was included in this research, uses new media, including mobile applications, to a greater extent than other generations. The main objective of the research is to recognize and present the food-sustainable behaviors and attitudes of Generation Z consumers. The study used the analysis of source data, which was the basis for formulating four hypotheses. They were verified in empirical studies conducted using the CAWI method. The collected material was analyzed using, among others, the proprietary index of environmentally and socially sustainable behaviors (ESRBI), the Mann-Whitney test. The studies showed that respondents assessed their food behaviors as irresponsible, with women’s assessment being higher than men’s. A positive correlation was demonstrated between the use of food saving applications and the value of the ESRBI index and individual sustainable behaviors. Respondents positively assessed the initiatives of local authorities and housing cooperatives in the area of creating places for sharing food and organizing community gardens. Full article

Demand for camel milk products is growing in Morocco and worldwide, creating opportunities to strengthen the livelihoods of populations living in arid regions through the development of camel-based dairy value chains. In addition to their economic potential, such value chains may contribute to sustainability by supporting food systems adapted to arid environments, promoting the use of locally resilient livestock species, and enhancing the socio-economic viability of vulnerable rural communities. This exploratory qualitative study investigates urban consumer behavior related to dairy consumption with a specific focus on the potential integration of camel milk products into local dietary habits. To capture nuanced consumer perspectives, gender-segregated focus-group discussions were conducted in three Moroccan cities using a semi-structured questionnaire on dairy consumption habits. Key factors examined included milk types, product preferences, purchasing locations, consumption frequency and willingness to include camel products in the household diet. The results indicate that camel milk is rarely consumed outside areas where camels are raised. Nevertheless, participants expressed interest in several camel milk-based products, particularly fermented milk and spreadable cheeses. This interest was primarily driven by perceptions of camel milk as a healthy product and by its association with traditional food practices. These findings suggest that expanding camel milk consumption in urban markets could support more sustainable and territorially rooted dairy systems by linking consumer demand with production models suited to dryland conditions. This study indicates promising market opportunities for the development of camel milk products in urban areas, particularly if challenges related to pricing strategies, distribution network, and region-specific supply chains are strategically managed. Full article

Against the backdrop of increasing global emphasis on sustainable development and ecological conservation, green seafood has emerged as a key component of sustainable marine food consumption. However, the discrepancy between consumers’ intention to consume and their consumption behavior remains a critical issue requiring in-depth investigation. Herein, based on survey data collected from 415 consumers in China in 2025, this study employs structural equation modeling (SEM) to analyze the determinants and mechanisms influencing green seafood consumption intention and behavior. The findings indicate that heightened concerns regarding dietary health, food safety, and nutrition significantly enhance consumer intention, driven primarily by ecological awareness and the pursuit of a higher quality of life. Individual and household characteristics, along with consumers’ cognitive status of green seafood, exert significant positive effects on consumption intention, with cognitive status demonstrating the strongest influence. Nevertheless, a notable gap exists between consumption intention and actual behavior. Among respondents with consumption intention, only 48.7% had ever purchased green seafood, and the consumption frequency remained generally low. SEM path coefficients further reveal that marketing factors play a dominant role in actualizing consumption behavior. Compared to marketing factors, consumption intention shows a relatively weaker effect in facilitating consumption behavior. This finding further confirms the intention–behavior gap in green seafood consumption. The intention–behavior gap in green seafood consumption is jointly driven by asymmetric information on product quality, an underdeveloped certification system, a relatively undiversified supply structure, and elevated prices. Accordingly, this study proposes an integrated strategy that includes establishing a unified certification and traceability system, optimizing supply structures and pricing mechanisms, and strengthening science communication and targeted marketing. These measures aim to bridge the intention–behavior gap and promote the transition toward sustainable consumption patterns. Full article

Food waste in urban households is a critical barrier to sustainable development, often driven by inefficient inventory management and consumer forgetfulness. While institutional interventions exist, effective tools for the domestic pre-consumption stage remain scarce. This paper presents the design, development, and pilot validation of “ZeroWasteAI,” a novel mobile application developed by the authors that integrates Generative AI (Gemini 1.5 Flash) to automate food tracking and expiration monitoring. To evaluate its technical feasibility and impact on household waste, a four-week longitudinal pilot study was conducted with a sample of 11 households in Lima, Peru, employing a quasi-experimental pre-post design. The methodology combined quantitative waste tracking (kg) with qualitative assessments using the uMARS scale. Results validated the primary hypothesis (H1), achieving a 26.5% reduction in household food waste (from 31.3% to 23.0% waste rate). Furthermore, the study revealed a significant behavioral gap between purchasing and consumption, highlighting “overbuying” as a key target for future AI interventions. High usability scores confirm that integrating GenAI reduces the cognitive load of manual tracking, offering a scalable, software-based solution for sustainable consumption in developing economies. Full article

Access to ecologically grown, nutritious food remains limited in low-income U.S. communities due to cost, structural inequities, and the dominance of industrial food systems. Stone Barns Center’s Leading an Ecological and Accessible Food System (LEAF) program—developed through a community-based participatory partnership in the South Bronx—aims to address these challenges through biweekly distributions of regeneratively grown produce, seasonal gardening kits, and culturally responsive nutrition education. This study presents findings from the first two years (2023 and 2024) of a multi-timepoint repeated cross-sectional evaluation using six household-level surveys (n = 79–80 families per round). The surveys captured changes in fruit and vegetable consumption, gardening comfort, emotional well-being, participation in SNAP and WIC programs, food purchasing behaviors, and unmet needs. Statistically significant (p < 0.05) improvements were observed across key outcomes: mean fruit and vegetable intake increased from 3.8 to 4.5 (1–5 scale), comfort with growing food increased from 3.1 to 4.6, emotional response to gardening from 4.1 to 4.6. SNAP participation increased from 15% (12 of 79 households) to 33% (26 of 79 households), and purchasing shifted toward local access points. Notably, 99% (79 of 80 households) of Year 1 families returned for Year 2, reflecting strong engagement and trust. These results highlight the potential of integrated, community-partnered, and climate-aligned interventions to advance health equity, ecological literacy, and food justice. The LEAF program offers a replicable model that may support pathways towards more sustainable and community-aligned food systems in other under-resourced settings. Full article

Household bread and bakery product waste constitutes a growing issue in Algeria, with significant economic, environmental, and socio-cultural implications. This research is situated within the framework of sustainable food systems and responds to recent transformations in domestic food practices, driven by increased female labor force participation, time constraints, and the widespread availability of industrial bread, which have reshaped household food management and traditional home bread-making practices. The study aims to (1) review traditional Algerian breads, emphasizing their culinary, nutritional, and cultural significance; (2) examine household behaviors during the month of Ramadan in the city of Constantine, focusing on patterns of consumption, purchasing, waste generation, and strategies for reusing leftovers; and (3) assess the economic implications of these practices using the FUSIONS methodology and explore their contribution to household-level food sustainability. Methodologically, a cross-sectional exploratory survey was conducted among 100 married women, the majority of whom were middle-aged (62%; range: 27–71 years; mean age: 52.0 ± 10.21), well-educated (59% with a university degree), economically active (68%), and living in medium-sized households (63%). The findings reveal pronounced contrasts across bread categories. Industrial breads, particularly baguettes, are characterized by high daily purchase frequencies (4.16 ± 1.31 units/day) and the highest waste rates (12.67%), largely attributable to over-purchasing (92%) and low perceived value associated with subsidized prices, with convenience (100%) remaining the primary factor explaining their dominance. In contrast, traditional breads exhibit minimal waste levels (1.63%) despite frequent purchase (3.85 ± 0.70 loaves/day), reflecting more conscious food management shaped by strong cultural attachment, higher perceived value, and dietary preferences (100%). Modern bakery products, along with confections and pastries, the latter representing of 58% of total household food purchases, comprise a substantial share of food expenditure during Ramadan (2.16 ± 0.46 loaves/day and 12.07 and 7.28 ± 2.50 units/day, respectively), while generating relatively low levels of food waste (5.69%, 4.19%, and 0%, respectively). This suggests that higher prices and symbolic value encourage more careful purchasing behaviors and conscious consumption. Freezing leftovers (63%) emerges as the most commonly adopted waste-reduction strategy. Overall, this work provides original quantitative evidence at the household level on bread and bakery product waste in Algeria. It highlights the key socio-economic, cultural, and behavioral drivers underlying waste generation and proposes actionable recommendations to promote more sustainable food practices, in line with the United Nations Sustainable Development Goal 12 on responsible consumption and production. Full article

Nutrition is a fundamental aspect of consumer behavior, closely linked to the satisfaction of basic household needs and strategies for purchasing food products. This study aimed to examine how fundamental food needs—specifically survival (daily food) and food security (food stocks)—shape purchasing behaviors, enabling the identification of vulnerable consumer segments and the delineation of patterns useful for producers and retailers. Data were collected through a cross-sectional survey (N = 1060) and analyzed using the Rao & Scott-adjusted Pearson chi-square test (R, version 4.4.3), considering key socio-demographic factors including gender, age, educational level, marital status, residence, and income. Results indicate that gender, age, and education significantly influence food purchases driven by the need for food security, whereas marital status is a significant factor only for survival-related purchases. Differences observed in other contexts were not statistically significant. Additionally, two multinomial logistic regression models were developed to predict consumer food purchases driven by fundamental needs, demonstrating high explanatory power. Each socio-demographic factor emerged as a significant predictor for at least one response category on the Likert scale, and the relative influence of each predictor was quantified. These models provide actionable insights for marketing strategies, including the identification of optimal store locations and the adjustment, diversification, or optimization of product ranges based on the characteristics of specific consumer segments and geographic areas. Full article

Sustainability and the reduction of food waste are inseparable themes. In Portugal, 17% of annual food production is wasted, much of it at household level. The main aim of this study was to explore associations of food choices with sociodemographic factors and health and food waste concerns, and explore the acceptance of potential reward systems that may encourage more sustainable dietary behaviors among consumers. Data was collected from Portuguese adults through an online questionnaire during the month of November 2023, obtaining 366 responses. The results showed that the main criterion when buying food was price (reported by 82% participants). As sustainable food buying practices, 55.5% of the participants reported buying fresh food and 33% reported buying locally, which were significantly positively associated with the age and income of the participants. Regarding food consumption, 87% of the participants reported having health concerns and 63% food waste concerns. Age and income were significantly negatively associated with food waste concerns, while health concerns were positively associated with income. Most respondents reported little or no weekly meal plans to reduce food waste. Within the possible rewards for more sustainable food choices, 52% of the participants chose the monetary reward, which was significantly and inversely associated with age and income. Other chosen options were discounts or offers on local or organic food products, and sustainable personal and home hygiene products, suggesting an interest on the part of consumers in changing their consumption habits toward more sustainable habits in areas beyond food. This study provides insights into how sociodemographic and economic factors interact with food choice criteria and sustainability-related concerns in Portuguese adults, highlighting context-specific drivers of sustainable behavior. The findings may be used to design consumer-targeted interventions, such as tailored reward systems, to promote healthier and more sustainable food purchasing and consumption practices. This could be a starting point to create a society oriented toward more sustainable consumption choices, both in terms of food and the environment. Full article

Background/Objectives: The increasing global population and rising demand for protein-rich foods present significant challenges for the agri-food system. Cultivated meat, produced through cellular agriculture, is emerging as a promising alternative to traditional livestock farming, offering potential environmental and ethical benefits. However, its adoption remains controversial due to concerns about sustainability, safety, and cultural acceptance. This study investigates Italian consumers’ perceptions, knowledge, and willingness to purchase cultivated meat, considering psychological, demographic, and social factors. Methods: A structured online survey was conducted involving 437 Italian meat consumers, integrating established psychometric scales to assess key attitudes. Logistic regression analysis was applied to identify determinants of consumer acceptance. Results: Findings reveal that while awareness of cultivated meat is relatively high (81.92%), willingness to purchase it is low, at just 35.47%. The main motivations for interest are environmental sustainability (54.61%) and innovation appeal (25.00%), while the primary barriers are health concerns (31.58%) and doubts about production processes (34.59%). The results also show that food neophobia, environmental awareness, and inclination toward food innovation significantly influence purchasing decisions. Additionally, demographic factors, such as age, gender, income, and household size, play a crucial role. Conclusions: This study provides insights into consumer behavior toward food innovations, informing policymakers and industry stakeholders on strategies to enhance acceptance and promote sustainable food alternatives. Full article

Background/Objective: Previous research has measured the impact of interventions on food purchases and food waste separately. Moreover, food waste studies have rarely included food insecurity measurements, which could help develop more comprehensive interventions. The aim of this article is to evaluate the effect of educational videos on food and fruit and vegetable purchases, waste and food insecurity in low-income households. Methods: This study uses an experimental design involving low-income households in Chile to evaluate the effects of three educational videos: videos of (T0) recipes using regular fruits, (T1) refrigerator cleaning instructions, and (T2) recipes using overripe fruits. Results: The videos featuring fruit-based recipes (T0 and T2) increased fruit purchases and reduced fruit waste. In contrast, vegetable purchases and waste increased, especially under the recipe-based interventions. All interventions led to a decrease in food insecurity. Conclusions: An intervention that leads to a reduction in fruit waste can also hide an increase on vegetable waste, as well as changes on purchases and a decrease of prevalence of food insecurity. These findings highlight the importance of measuring fruit and vegetable purchases and food insecurity as complementary outcomes in food waste studies. Full article

Background/Objectives: Ancient grains are increasingly recognized for their nutritional value, environmental sustainability, and connection to traditional agriculture. This study examines Italian consumers’ awareness, purchasing habits, and willingness to pay (WTP) for ancient grain pasta, focusing on the influence of product origin, price, and flour type on preferences. Methods: An online survey was conducted with 3020 Italian household grocery shoppers. Descriptive statistics assessed awareness and purchasing behavior, while conjoint analysis (CA) evaluated the relative importance of key product attributes (origin, price, and flour type) in pasta choices. The sample was segmented based on consumer knowledge of ancient grains. Results: A significant portion of respondents reported familiarity with ancient grains, perceiving them as “less refined” and “more digestible”; pasta emerged as the most purchased product. CA results indicated product origin as the most influential factor, followed by price, with flour type having comparatively lower influence. Notably, consumers more familiar with ancient grains showed a slight preference for ancient flour types and were less sensitive to price. Conclusions: While origin and price are primary drivers for pasta choices, knowledgeable consumers show greater valuation for flour type and accept higher prices. These findings provide strategic insights for stakeholders seeking to promote traditional, sustainable agri-food products through targeted marketing and transparent value communication. Full article

Preventing food waste is a pressing global policy concern, with households being the main producers of food waste along the food supply chain. This study aims to analyze consumers’ food waste behavior and identify how different consumer profiles and sociodemographic characteristics influence food waste. A survey was carried out in Spain with a representative sample of 717 participants, and the Theory of Planned Behavior (TPB) was applied to understand the influence of consumers’ attitudes, subjective norms, and perceived behavior control on their intention to reduce food waste and to find out the main drivers of their food waste behaviors. Results demonstrated that food waste reduction is mainly predicted by attitudes, followed by perceived behavior control, and lastly subjective norms. Finally, characteristics such as responsibility in food purchasing and cooking at home as well as sociodemographic factors played a relevant role in how much the intention to reduce food waste affects the final behavior. Our results suggest the potential of communication to reshape individual preferences towards valuing food conservation. Tailored strategies are recommended for specific groups, emphasizing the importance of targeted approaches in addressing food waste at various levels of society. Full article

Food consumption plays a fundamental role in human life, shaping not only daily nutrition but also economic and social behaviors. Household expenditures on food remain among the highest, and the time allocated to food purchasing and preparation is significant. Beyond biological necessity, food represents a cultural and social phenomenon, influencing consumer habits, market trends, and lifestyle choices. This study explores the key factors influencing purchasing decisions in the agro-food sector in the North-East Region of Romania, focusing on socio-cultural influences, product attributes, brand trust, tradition, and lifestyle. The research employs a quantitative approach, utilizing a structured questionnaire to collect data from 337 residents through a convenience sampling strategy. The collected data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0 to examine the interrelationships between subjective norms, product attributes, price, consumer trust, and purchasing decisions. The findings indicate that social norms, price, product attributes, brand trust, customer satisfaction, and lifestyle have a significant and positive impact on consumer purchasing decisions. By understanding the key drivers behind sustainable food choices, businesses can optimize product offerings and enhance consumer engagement, while policymakers can design initiatives that promote sustainable consumption at both regional and national levels. Full article