Search Results (222)

In recent years, the number of fake news stories has significantly increased in the world of media, especially with the widespread use of social media. It has impacted several industries, including tourism. From a tourism point of view, the spread of fake news can contribute to the reduction of the popularity of a destination. It may influence travel decisions by discouraging tourists from visiting certain places and thus damage the reputation of the destination, contributing to economic loss. After a literature review on the communication aspect of fake news and a general introduction of fake news in the tourism and hospitality industry, we conducted a systematic literature review (SLR), a research methodology to collect, identify, and analyse available research studies through a systematic procedure. The current SLR is based on the Scopus, Web of Science, and Google Scholar databases of existing literature on the topic of fake news in the tourism and hospitality industry. The study identifies, lists, and examines existing papers and conference proceedings from a vast array of disciplines, in order to give a well-rounded view on the issue of fake news in the tourism and hospitality industry. After selecting a total of 54 previous studies from more than 20 thousand results for the keywords ‘fake news’ and ‘tourism,’ we have analysed 39 papers in total. The SLR aimed to highlight existing gaps in the literature and areas that may require further exploration in future primary research. We have found that there is relatively limited academic literature available on the subject of fake news affecting tourism destinations, compared to studies focused on hospitality services. Full article

The adoption of artificial intelligence (AI) in marketing and social media is gaining scholarly interest. While AI technologies offer significant potential for enhancing customer engagement (CE), their effectiveness depends on an industry’s level of digital and AI readiness. This is especially relevant for people-centric sectors such as tourism and hospitality, where digital maturity remains relatively low. This study aims to understand how AI supports CE and social media marketing (SMM), and to identify the key antecedents and consequences of its use. Using the PRISMA approach, we conduct a systematic review of 55 peer-reviewed empirical studies on AI-based CE and SMM. Our analysis identifies the main contributing theories and AI technologies in the field, and uncovers four central themes: (1) AI in customer service and user experience design, (2) AI-based customer relationships with brands, (3) AI-driven development of customer trust, and (4) cultural differences and varying levels of AI readiness. We also develop a conceptual framework that outlines the determinants and outcomes of AI-based CE, including relevant moderators and mediators. The study concludes with directions for future research and provides theoretical and managerial implications, particularly for the tourism and hospitality industries. Full article

This study investigates Generation Z’s perceptions and behaviors regarding sustainable practices in the hospitality sector, with a particular focus on the gap between intentions and actual behaviors. A significant attitude–behavior gap emerges: while the majority (69%) reports adopting sustainable practices in daily life, only 30% actively reduce air travel. Through exploratory analysis, this study contributes to the existing literature by examining sustainability perceptions as key drivers in hotel selection, offering both theoretical and practical implications for the tourism industry. The data were collected through questionnaires and processed using descriptive and inferential statistics, specifically hypothesis testing tools. The findings indicate that while Gen Z exhibits strong environmental consciousness, economic constraints remain a barrier to sustainable choices. This research suggests that tourism companies need to develop targeted strategies to make sustainable options more accessible, considering both environmental sensitivity and financial limitations of the younger generation. This work addresses a notable gap in the tourism literature regarding travelers’ perceptions of sustainable practices, particularly focusing on Generation Z as an emerging market segment. Full article

This study explores how private sector initiatives within the tourism industry can contribute to public health outcomes and Sustainable Development Goal 3 (SDG 3) through sustainable agricultural practices. Using a mixed-methods approach that combines a systematic literature review with an in-depth case study, the research examines how integrated strategies—such as pesticide-free farming, biodiversity enhancement, and edible landscape design—can reduce environmental health risks, improve nutritional quality, and promote local resilience. A series of sustainability interventions are analyzed using key performance indicators (KPIs) related to pesticide use, organic production, pollinator conservation, and community engagement. The findings reveal that business-led sustainability models can support systemic change when grounded in clear metrics and cross-sector collaboration. Although the absence of pre-2019 baseline data and direct health outcome measurements limit causal inference, the study provides a valuable blueprint for aligning private enterprise practices with global health and sustainability objectives. The implications are relevant for policymakers, hospitality operators, and public health stakeholders aiming to foster synergies between tourism, agriculture, and well-being. Full article

Understanding and promoting guest satisfaction is central to the economic sustainability of the hospitality industry. Satisfaction influences consumers’ booking intentions, hotel choice, loyalty, and the reputation and performance of accommodation establishments. Thus, accurate decision making by hotel managers relies on trustworthy and easily accessible information on the variables that affect guest satisfaction. Nowadays, this information is available through reviews and ratings provided by online platforms, such as TripAdvisor. Indeed, much research into guest satisfaction uses TripAdvisor reviews. However, this study aims to analyse guest satisfaction using only TripAdvisor ratings. These ratings can be more succinct and tractable indicators than reviews. A sample of 118 hotels in Cape Verde and the Azores, two archipelagos belonging to Macaronesia, and a descriptive, predictive, and discriminant methodology are employed for this purpose. Four main results are obtained. First, the rated items on TripAdvisor are consistent with the scientific literature on this topic. Second, TripAdvisor ratings are valid and reliable. Third, TripAdvisor ratings can predict guest satisfaction based on the perceived quality of hotel services. Fourth, there are significant differences in ratings depending on the tourism destination chosen. These results are of interest to researchers, tourists, as well as hotel, destination, and platform managers. Full article

Sustainability has also become an increasingly important issue as an international trend for the hospitality industry in recent times, with a positive message for both restaurant operators and consumers. Restaurants can become more sustainable in three main areas: (1) water and energy efficiency, (2) waste management, and (3) employees—social topics. This study examines the role of green practices and innovation in hospitality using three methods in parallel. In connection with a current tourism project, this paper describes some of the green practices for hospitality management in Hungary. Based on the survey, the most common sustainable practices are sourcing from local producers and using seasonal menus. The most popular food waste reduction strategies are Munch, nose-to-tail, and other food utilization options, totaling 65.0%. A total of 72.0% of consumers prefer the green restaurants. Our data show that sustainable operation is not just an environmental issue, but also increasingly a strategic business advantage. The findings are supported by the everyday practices of two of Dining Guide’s member restaurants, Iszkor and Sulyom in the Northeastern Hungary region. Both restaurants focus on locally sourced food and drink ingredients. Some dairy products, domestic fruit, and vegetables come from sustainable farming. For restaurants, adopting sustainable solutions can provide a long-term competitive advantage. Full article

Although open innovation is not novel within the business sector, it has recently garnered increasing scholarly interest. However, empirical investigations applying this concept to the tourism industry remain scarce. Despite tourism being one of the most significant contributors to the global economy, it continues to face persistent challenges, including political standpoints. Within this context, implementing open innovation emerges as a potentially transformative strategy. This study examines the application of open innovation to the tourism industry. Drawing upon a detailed analysis of 35 peer-reviewed articles retrieved from the Scopus database, the study adopts the PRISMA methodology to ensure methodological rigor and transparency. Articles were retrieved using a predefined search string: “Open innovation” AND “tourism industry” OR “tourism” OR “hospitality” OR “hotels” OR “leisure”. The selection process followed the PRISMA guidelines and included only peer-reviewed journal articles in English within Business and Economics. The findings reveal that open innovation enables stakeholder collaboration, supports service and experience co-creation, and facilitates digital and organizational transformation across diverse tourism contexts. The analysis shows that recent contributions in this field tend to converge around four key thematic areas: the role of open innovation in enhancing destination branding and experiential value; the importance of stakeholder collaboration and co-creation; the internal dynamics of employee empowerment and innovation culture within tourism firms; and the strategic use of digital technologies to drive transformation and resilience in the face of industry challenges. Full article

This study highlights the importance of managing and analyzing customer reviews to gain a competitive advantage and improve customer experience in the hospitality industry. In this context, a deep learning-based sentiment analysis system of hotel customer reviews is developed to evaluate service quality within the scope of sustainable tourism. The study analyzed 15,522 customer reviews of five-star hotels in Antalya using text mining, topic modelling, and deep learning-based sentiment analysis. The reviews were classified as positive, negative, or neutral. The findings show that Hotel HB2 has the highest performance, with an F1 score of 97.9%. Overall customer satisfaction is 91%, while emotional satisfaction stands at 77%. Key factors, such as cleanliness, food quality, and staff professionalism, were found to play a critical role in customer loyalty. Additionally, this study integrates sustainability-orientated themes by identifying customer feedback related to environmentally friendly practices and sustainable hotel operations. The results provide evidence that customer satisfaction is not only influenced by service quality but also by the perceived environmental and social responsibility of the hotel. Machine learning techniques have emerged as effective tools for analyzing large-scale customer reviews, offering valuable insights to rapidly and accurately capture customers’ emotions, expectations, and perceptions. As a comprehensive application of sentiment analysis and text mining, this research offers hotel managers a practical framework to enhance service quality, foster customer loyalty, and develop sustainability-orientated strategies. This study contributes to the literature by linking AI-driven sentiment analysis with sustainability practices in the tourism sector. Full article

Work–family conflict (WFC) is a common issue faced by employees balancing work and family roles, but research exploring individual strategies to reduce its negative effects has been limited. Leaders’ positive humor is a mutually (leader–subordinates) amusing communication tool in the workplace. It has been shown to enhance peer relationships (coworker socializing (CWS)) and may serve as an effective coping mechanism that mitigates the adverse effects of workplace stress (work–family conflict). This study strives to examine the relationship between leaders’ positive humor (LPH) and work–family conflict (WFC), with coworker socializing (CWS) mediating this relationship and sensitivity to favorable interpersonal treatment (SFIT) moderating the relationship between leaders’ positive humor and coworker socializing in the tourism and hospitality industry. The research addresses a significant gap in previous studies by investigating these variables together. A total of 387 valid questionnaires were collected from employees of five-star hotels and tourism organizations in Egypt. This study employed PLS-SEM to analyze the data. The results showed that leaders’ positive humor negatively impacts work–family conflict, positively influences coworker socializing and that coworker socializing negatively affects work–family conflict. Additionally, coworker socializing mediated the association between leaders’ positive humor and work–family conflict, and sensitivity to favorable interpersonal treatment moderated the relationship between leaders’ positive humor and coworker socializing. This study provides theoretical and practical insights by validating the proposed model based on the Stimulus–Organism–Response (S-O-R) framework and the Conservation of Resources (COR) theory. Regarding practical implications, the study recommends leadership training on the effective use of humor to foster follower socialization and promote work–family balance. Full article

As a globe leader in tourism, Spain relies on this sector as a key economic pillar, contributing over 12% to its GDP. The hospitality industry has expanded steadily in response to growing demand. In parallel, recent years have witnessed an exponential rise in tourist accommodations, such as privately owned properties repurposed for short-term rentals, largely facilitated by digital platforms. This study explores the evolution and spatial distribution of these accommodations, assessing their share within the overall housing stock across different scales. The focus is on Andalusian municipalities, a region characterized by both its geographical diversity and its significant tourism footprint. This study highlights two primary areas of concentration: the region’s Atlantic and Mediterranean coastlines (most notably the Costa del Sol, centered in Malaga) and internationally renowned heritage cities such as Seville, Granada, and Cordoba. By applying quantitative methods, this research assesses the clustering of tourist accommodations in relation to major cultural landmarks, including several UNESCO World Heritage Sites. The findings provide an analysis of the implications of this trend, shedding light on the challenges and opportunities it presents within the tourism sector, particularly against the backdrop of mounting criticism surrounding the sustainability and socio-economic impacts of this evolving model of tourism. Full article

The current study aims to explore the early adoption of the metaverse in the hospitality and tourism industry, with a particular focus on understanding adoption drivers for tourism providers and the anticipated benefits for end-users. Addressing the need for practical insights in a rapidly evolving digital landscape, the review identifies 33 real-world early cases of metaverse and non-fungible token (NFT) adoption, spanning from the first metaverse hotel in 2006 to ongoing digital twins of tourism destinations up to 2023. This study follows the PRISMA technique and examines early metaverse adopters at both the enterprise and destination levels, categorizing them into metaverse-based, NFT-based, and complementary-to-tourism cases. The analysis applies two theoretical frameworks: the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine adoption drivers and the Technology Acceptance Model (TAM) to assess expected end-user benefits. Key findings highlight promotion, brand engagement, new revenue streams, and community building as primary motivations for adoption, while user benefits include enhanced entertainment, social interaction, improved decision-making, and immersive experiences. By bridging theory and practice, this study contributes both actionable guidance for tourism stakeholders and a theoretical foundation for future research on digital transformation in tourism. Full article

This paper provides a conceptual analysis of pollution control in the hospitality industry, focusing on pollution generated by hotel operations. Hotels produce significant waste, emissions, and wastewater, impacting environmental and public health. We propose a framework distinguishing between flow and stock pollutants to highlight how both immediate emissions and long-term pollutant accumulation inform pollution management strategies. Using a conceptual framework, with an optimal dynamic model for pollution control, we illustrate the trade-offs hotels face in optimizing pollution control. Practical methods, from regulatory compliance to voluntary sustainability initiatives and economic incentives, are explored to support effective pollution mitigation. While achieving zero emissions is often impractical, an optimal pollution level allows hotels to balance environmental responsibility with economic feasibility, contributing to sustainable tourism and aligning with the values of eco-conscious consumers. Full article

In an era of increasing global uncertainty, tourism destinations face significant challenges due to political instability and social unrest, which shape travelers’ perceptions and decision making. This study examines the relationship between perceived risk, resilience, and destination choice, focusing on the extent to which political and social conditions influence travel intentions. Using the social amplification of risk framework (SARF) and a quantitative survey, this research identifies key determinants of tourism resilience and risk perception management. Our findings indicate that political instability, safety concerns, and negative media coverage deter travelers, while effective crisis communication, strong governance, and high-quality public services can enhance a destination’s appeal. Based on these findings, the study recommends that destination marketers and tourism policymakers invest in targeted safety communication, service quality improvements, and strategies that address the specific concerns of more risk-sensitive demographics, such as women. The study offers strategic insights for destination marketers, tourism policymakers, and hospitality stakeholders on how to mitigate perceived risks and foster resilience in tourism-dependent economies. Future research could explore cross-cultural traveler behavior and incorporate perspectives from tourism professionals to further inform resilience strategies. By addressing these challenges, destinations can develop sustainable strategies to navigate crises and maintain competitiveness in an unpredictable global landscape. Full article

This study used Chinese data to discover the causal relationship between the cultural and historical preservation and foreign tourism consumption and development. China has increased its cultural and historical protection investments and has made significant efforts in terms of environmental protection after economic growth. Tourism as an industry that develops with local environmental protection while providing economic growth is believed to be highly sustainable and attractive for many provinces to restructure their economic growth in China. This research uses empirical data from 2011 to 2019 and the regression method to show that cultural investment and environmental protection efforts have increased the amount of foreign visitors as well as the destination’s image and reputation. The results show that more cultural tourism resources and larger protection investments lead to greater tourism consumption. The cultural and historical protections have attracted foreign visitors from countries with completely different cultural backgrounds than China, particularly visitors from countries geographically far from China. Furthermore, the local service and hospitality industry grows with the development of tourism, and green innovation policies, which improve the local environment, increase tourism motivation, and develop the local economy by increasing foreign tourism consumption. This study contributes to the literature by connecting regional preservation, tourism development, and green innovation and motivates future policy decisions by demonstrating that the green policy effect stimulates tourism development; such development could alleviate the negative impact of the green innovation process on economic structural changes. Further details of cultural and historical interests from foreign visitors could aid in better understanding the tourism demand and increasing a destination’s reputation. Full article

This study explores the motivations of students pursuing a university degree in hospitality and tourism and their intention to build a career in the sector. The research focused on students and recent graduates (up to two years post-graduation) from two universities in Portugal’s largest cities, Lisbon and Oporto, offering Hotel/Tourism Management programs. A quantitative study was carried out, and out of 610 questionnaires distributed, 346 valid responses were analysed using the structural equation modelling technique. Findings indicate that personal motivations, as well as macro and micro perspectives, influence the decision to pursue a degree in hospitality and tourism. Younger individuals with no prior industry experience tend to have a more optimistic outlook compared to older students or those with work experience. A key challenge is sustaining this optimism throughout their careers, which can enhance job satisfaction and improve retention in a sector known for high turnover rates. Unlike previous studies, this research links students’ motivations to their “Ikigai”—the pursuit of purpose and fulfilment. The desire to create meaningful experiences for others adds another dimension to understanding students’ motivations, particularly when considering differences in age and work experience. Full article