Search Results (574)

This paper investigates the cultural, spiritual, and ecological use and value of fish by-products in the material practices of Alaska Native (Indigenous Peoples are the descendants of the populations who inhabited a geographical region at the time of colonisation and who retain some or all of their own social, economic, cultural, and political institutions. In this paper, I use the terms “Indigenous” and “Native” interchangeably. In some countries, one of these terms may be favoured over the other.) and Greenlandic Inuit women. It aims to uncover how fish remnants—skins, bones, bladders, vertebrae, and otoliths—were transformed through tanning, dyeing, and sewing into garments, containers, tools, oils, glues, and adornments, reflecting sustainable systems of knowledge production rooted in Arctic Indigenous lifeways. Drawing on interdisciplinary methods combining Indigenist research, ethnographic records, and sustainability studies, the research contextualises these practices within broader environmental, spiritual, and social frameworks. The findings demonstrate that fish-based technologies were not merely utilitarian but also carried symbolic meanings, linking wearers to ancestral spirits, animal kin, and the marine environment. These traditions persisted even after European contact and the introduction of glass trade beads, reflecting continuity and cultural adaptability. The paper contributes to academic discourse on Indigenous innovation and environmental humanities by offering a culturally grounded model of zero-waste practice and reciprocal ecology. It argues that such ancestral technologies are directly relevant to contemporary sustainability debates in fashion and material design. By documenting these underexamined histories, the study provides valuable insight into Indigenous resilience and offers a critical framework for integrating Indigenous knowledge systems into current sustainability practices. Full article

The purpose of this study is to synthesize existing peer-reviewed literature on fashion renting and provide insights into its role within the broader framework of sustainable consumption and business practices within different cultural contexts, while also guiding future research efforts. This review includes only peer-reviewed journal articles and book chapters in English, with the search conducted up to 31 March 2025. A total of 95 academic papers published between 2010 and 2025 were analyzed to explore the evolving landscape of fashion rental consumption and business practices. NVivo 14 was used for the analysis of the collected literature. The findings revealed six key motivating benefits and six significant barriers that influence consumer participation in fashion renting. Additionally, five success factors and four critical challenges were identified as shaping the development of the fashion rental market. This research represents the first attempt to synthesize literature from both the consumer and business perspectives of fashion renting. The findings provide a comprehensive understanding of market dynamics related to fashion rental consumption and business practices, shedding light on the key factors that support the sustainability of fashion rental businesses as well as the challenges they face. Both theoretical and practical implications are discussed, offering valuable guidance for researchers and fashion industry stakeholders. Full article

In the world of globalization and increasing business competition, innovation has become a significant component of the sustainability of an organization. One of the important components affecting an organization’s ability to innovate is human resource management (HRM). This study analyzes how HRM practices relate to banking sector sustainability, testing theoretical pathways through organizational innovation and human capital as potential mediators. SPSS v25 was used to analyze data collected from 207 banking sector employees. The results demonstrate that the human capital of an organization can be increased by the practices of human resource management, which stimulates organizational innovation in the same fashion. This study also shows that human capital is a partial mediator of the relationship between human resource management practices and organizational innovation, highlighting its importance for converting human resource management activities into innovative results. Considering these results, banks are advised to implement complete human resource management strategies that combine operational efficiency with workforce capacity development to create a dynamic banking environment allowing for continued innovation. The proposed mediation model based on empirical data contributes to the literature and provides insights for banking institutions, which can use human capital to drive innovation in difficult situations. Full article

In the shift toward sustainable and resource-efficient manufacturing, Artificial Intelligence (AI) is playing a transformative role in overcoming the limitations of traditional production scheduling methods. This study, based on a Systematic Literature Review (SLR), explores how AI techniques enhance Advanced Planning and Scheduling (APS) systems, particularly under finite-capacity constraints. Traditional scheduling models often overlook real-time resource limitations, leading to inefficiencies in complex and dynamic production environments. AI, with its capabilities in data fusion, pattern recognition, and adaptive learning, enables the development of intelligent, flexible scheduling solutions. The integration of metaheuristic algorithms—especially Ant Colony Optimization (ACO) and hybrid models like GA-ACO—further improves optimization performance by offering high-quality, near-optimal solutions without requiring extensive structural modeling. These AI-powered APS systems enhance scheduling accuracy, reduce lead times, improve resource utilization, and enable the proactive identification of production bottlenecks. Especially relevant in high-variability sectors like fashion, these approaches support Industry 5.0 goals by enabling agile, sustainable, and human-centered manufacturing systems. The findings have been highlighted in a structured framework for AI-based APS systems supported by metaheuristics that compares the Industry 4.0 and Industry 5.0 perspectives. The study offers valuable implications for both academia and industry: academics can gain a synthesized understanding of emerging trends, while practitioners are provided with actionable insights for deploying intelligent planning systems that align with sustainability goals and operational efficiency in modern supply chains. Full article

This study conducts a comparative assessment of the environmental, social, and governance (ESG) integration strategies of three leading companies in Hong Kong—H&M Group, China Gas Company Limited (Towngas), and MTR Corporation Limited (MTR)—each operating in distinct sectors with unique sustainability challenges and opportunities. The analysis adopts the Challenge–Evaluation–Planning–Action–Review (CEPAR^®) framework developed by the International Chamber of Sustainable Development to examine how these companies identify and evaluate ESG-related risks, formulate action plans, implement sustainability initiatives, and refine their strategies. The findings reveal H&M’s strong emphasis on sustainable fashion, with a target of using 100% sustainable materials by 2030 and reducing greenhouse gas emissions by 56%. Towngas faces the complex challenge of transitioning from fossil fuels to cleaner energy and is investing in zero-carbon technologies to meet regulatory standards and stakeholder expectations. MTR focuses on sustainable urban development and efficient mass transit, prioritizing community engagement and reducing environmental impact. This study underscores the importance of sector-specific ESG approaches tailored to a company’s operational context. It also demonstrates how ESG integration is enhanced by proactive planning, transparent reporting, and alignment with long-term corporate values. By showcasing both successful practices and areas requiring further attention, this research contributes to the broader discourse on sustainable business practices in Hong Kong. Moreover, it provides actionable policy implications for government agencies and regulatory bodies. The insights gained can inform strategic decision-making across sectors and support the development of a more sustainable, resilient, and inclusive economy aligned with Hong Kong’s long-term climate and governance goals. Full article

Masstige fashion brands present a promising alternative to both luxury and fast fashion in the context of sustainability, offering an affordable yet prestigious option. However, these brands face the challenge of leveraging digital transformation tools while balancing prestige and accessibility. With its visual appeal, interactive features, and daily usage, Instagram Stories is a highly engaging communication tool for masstige brands. Despite its importance, ephemeral brand communication remains an underexplored area. This study investigates how young consumers interpret and decode Instagram Stories featuring human models from masstige fashion brands that represent identitary values Sexuality and Seduction, Seasonality, and Renewal. Using mind mapping and focus group discussions with 75 frequent Instagram users, findings reveal that audiences actively reinterpret brand messages, sometimes reshaping their intended meaning. Highly stylized celebrities led to skepticism or disengagement, while authentic, everyday portrayals fostered positive engagement. Sexualized imagery was often reframed as functional rather than aspirational. The study reveals that while brands aim to communicate identitary values such as Sexuality and Seduction, these are usually reinterpreted or even rejected by users in favor of values like comfort, simplicity, or emotional authenticity. Conversely, values like Seasonality, Renewal, and Quality were more consistently recognized and positively decoded, suggesting a more substantial alignment between brand encoding and audience perception in those domains. Full article

The textile industry is among the world’s largest, producing an estimated 124 million tonnes of fibres in 2023, with more than half of these being made from virgin polyester. Less than 0.1% of polyester fibres are recycled into new textiles at the end of their lives. Mechanical, thermo-mechanical, and chemical textile-to-textile polyester recycling are all technically possible, but thermo-mechanical recycling is reported to provide the most promising compromise between cost and quality. Myriad chemicals are used in polyester production, and this paper is the first to review the related academic literature to better understand their impact on recyclability. It has been demonstrated that chemicals used during the production and processing of polyester textiles can either provide resistance to, or catalyse, the degradation of polyester during thermo-mechanical recycling processes. However, the effect of combinations of these chemicals on recycling is largely unknown. Limiting, standardising, and transparently reporting the chemicals used during textile production would simplify research and could lead to better quality products after recycling. Full article

The fashion industry represents a dynamic expression of cultural diversity and plays a crucial role in national economic health. This research designs strategic management guidance for BANU, a sustainable clothing startup in Senegal aimed at empowering local families to improve their lifestyles. Utilizing an exploratory research strategy, the study develops a comprehensive strategic plan for BANU as a natural textile dyes company, examining factors influencing its development at the macro, micro, and organization layers to identify key strategic issues and strategic options as a comprehensive strategic management plan for BANU to grow. A multifaceted strategic approach is recommended, including tailored operational strategies aligned with local traditions, sustainability, and customer engagement. Collaborations with local businesses, suppliers, and educational institutions are advised to strengthen BANU’s market presence. Additionally, differentiation through unique natural dye clothing and partnerships are encouraged. As BANU evolves, a shift towards corporate strategy, diversification, and international market expansion is suggested to enhance strategic management and ensure sustainable growth. Full article

The fashion industry is widely recognized for its environmental challenges, but the health impacts related to textile toxicity remain significantly underexplored. Beyond the well-known issues of pollution and resource depletion, modern clothing often harbors a hidden threat: hazardous chemicals embedded within fabrics. These include dyes containing heavy metals, antimicrobial agents that foster bacterial resistance, and synthetic fibers that release microplastics. Unlike environmental discussions, the dialogue around the direct and long-term health effects of these substances is still limited. This entry addresses critical yet often-overlooked concerns, such as how chemicals in textiles contribute to chronic skin conditions, hormonal disruptions, and even carcinogenic risks. It also examines the proliferation of bacteria in synthetic garments, leading to dermatological infections and rapid fabric degradation. Furthermore, the globalized nature of production masks the contamination risks transferred from producer to consumer countries. Through an interdisciplinary approach, this entry highlights the urgent need for integrating scientific innovation, stringent regulation, and consumer awareness to mitigate health hazards in fashion. It calls for the adoption of safer textile technologies, sustainable materials, and transparent production practices, paving the way for a fashion future that prioritizes human health as much as environmental sustainability. Full article

The fashion industry is facing increasing pressure to adopt sustainable practices given its significant impact on the environment. This research aims to analyze the implications of marketing strategies in the fashion industry’s transition towards a sustainable and responsible business model. The study starts from the premise that marketing can influence consumer behavior and turn sustainability into a competitive advantage. To investigate this aspect, SmartPLS software was used and hypotheses were tested on the relationship between marketing strategies to educate and sensitize consumers on sustainability issues in the fashion industry and the creation of a sustainably engaged community. Moreover, it becomes essential to collaborate with non-governmental organizations and other brands that share their sustainability values. The research was based on a sample of 227 respondents, and the data were analyzed using structural equation modeling. The results indicate that marketing strategies that promote transparency in supply chain and production processes, enhance brand reputation and credibility and, promote innovation in sustainable materials and production processes through marketing strategies contributing to creating an engaged community, as well as through brand commitment to sustainability through concrete actions and access to new markets and growth opportunities. Marketing strategies to educate and sensitize consumers on sustainability issues in the fashion industry contribute to increasing consumer interest in sustainable products. The implications of the study highlight the need for coherent marketing approaches to support the sustainable transformation of the fashion industry. Full article

This study focuses on the shift to a circular economy (CE) in the textile, apparel, and fashion (TAF) sectors, which generate tons of waste annually. Thus, embracing CE practices is essential for contributing to UN Sustainable Development Goals. This study employs a mixed-methods approach, integrating PRISMA for systematic literature selection, BERTopic modeling and AI-driven SDG mapping, and case study analysis to explore emerging CE themes, implemented circular practices, and systemic barriers. Machine-learning-based SDG mapping reveals strong linkages to SDG 9 and SDG 12, emphasizing technological advancements, industrial collaborations, and circular business models. Moderately explored SDGs, namely, SDG 8, SDG 6, and SDG 7, highlight research on labor conditions, water conservation, and clean energy integration. Reviewing 655 peer-reviewed papers, the BERTopic modeling extracted six key themes, including sustainable recycling, circular business models, and consumer engagement, whereas case studies highlighted regulatory frameworks, stakeholder collaboration, and financial incentives as critical enablers. The findings advance institutional theory by demonstrating how certifications, material standards, and regulations drive CE adoption, reinforcing SDG 12 and SDG 16. The natural resource-based view is extended by showing that technological resources alone are insufficiently aligned with SDG 9. Using the Antecedents–Decisions–Outcomes framework, this study presents a structured, AI-driven roadmap for scaling CE in the TAF industry, addressing systemic barriers, and supporting global sustainability goals, highlighting how multistakeholder collaboration, digital traceability, and inclusive governance can improve the impact of CE. The results recommend that CE strategies should be aligned with net-zero targets, carbon credit systems, and block-chain-based supply chains. Full article

The clothing industry greatly impacts the global economy by producing billions of pieces of clothing and employing millions. However, it negatively impacts the environment, as it is one of the most polluting sectors in the world. This bibliometric review aims to identify influential authors and affiliations, journals, productive and cited countries, emerging and recent themes, and future research directions focusing on the dynamics of clothing brands’ sustainability practices. A comprehensive dataset from Scopus and the Web of Science contains 612 articles, and Biblioshiny and VOSviewer were used to analyze the data. Findings reveal that sustainability is not just a concern for developed countries but is also gaining attention in emerging economies like India. This bibliometric analysis presents its relationship with sustainable development goals (SDGs), combines performance analysis and science mapping of clothing brands’ sustainability practices, and evaluates thematic clusters to highlight future research scopes to fill the literature gap for further concentration on behavioral aspects, advanced supply chains, effective communication, and promoting the usage of sustainable technologies, which can help to align with business models for sustainability and resilience. Therefore, clothing brands’ sustainability practices should focus on smart and functional clothing through eco-friendly manufacturing and designing long-lasting clothes to enrich clothing performance. They should adopt innovative technologies for resource utilization, recycling, waste management, supply chain, and also emphasize communication with the consumers to encourage them to purchase eco-friendly and long-lasting clothes. Full article

Although impulsive and hedonic purchasing behaviors may seem to contradict sustainability principles, there are unexplored opportunities through which social media platforms and influencers can redirect these impulses toward sustainable actions. Young consumers, increasingly concerned about the ecological impact of their choices, can be encouraged to adopt responsible and sustainable buying behaviors when these are promoted attractively, enjoyably, and emotionally satisfyingly through social media. This research investigates how social media communication influences hedonic and impulsive purchasing behavior in the Romanian clothing market. In the context where social media is one of the main sources of information and influence for consumers, the research analyzes several determining factors of the purchase decision. Price reductions and the use of credit cards are highlighted as elements that facilitate spontaneous and hedonic targeted purchases, while the attractiveness of clothing items and the need felt play an important role in terms of the desire to buy. In addition, sources of information (such as reviews) have a major impact on consumers’ perceptions and their purchase intentions. Additionally, the study investigates factors such as overall shopping experience and its influence on consumer loyalty. It is approached from two perspectives: attitudinal loyalty, reflected in the preference for brands promoted on social media, and behavioral loyalty, expressed through repeat purchases. The results show that social media acts as an accelerator for hedonic and impulsive buying behaviors, prompting consumers to react quickly to stimuli such as discount campaigns or personalized recommendations. The conclusions highlight the importance of adopting digital marketing strategies that capitalize on the consumers emotional need while also strengthening brand loyalty. These perspectives can guide companies in the clothing industry to adapt their promotion methods to the specifics of the Romanian market and the consumer behavior. Full article

The transition from a linear to a more circular economy has pressured companies from different sectors to implement circular business strategies and redesign their existing business models or even create new ones. The aim of this investigation is to identify the different circular business strategies adopted by Portuguese companies in the textile and clothing industry and evaluate their impact on the sustainability of the business. This article presents a framework of strategies to guide managers in addressing the challenges of moving from fast to more sustainable fashion. This exploratory research is based on a qualitative methodology, relying on semi-structured interviews with the managers of six companies in the textile and clothing sector in Portugal that have implemented circular practices. The primary data collection took place between 20 July and 30 September 2022. The results show that companies have supported their circular economy practices mainly through product life extension strategies (mostly based on durable product design) and resource use reduction strategies, with resource recovery being the most common. The use of personalized product design and clothing repair strategies is still largely unexplored by companies. The findings also suggest that companies have to adapt their way of production and market relationships with consumers in order to accommodate the practices of a circular economy in their businesses. In the future, a quantitative approach could also provide new insights, as well as longitudinal and cross-country comparison studies. Full article

This research aims to investigate, using the C-A-B theory, the buying decision-making processes of Gen Z consumers in the United States when exposed to fast fashion brand advertising messages including greenwashing elements. Responses of 345 valid participants from the Amazon Mturk platform were analyzed through Mplus 8.11 and SPSS 29. Two-step, structural equation modeling was implemented to test the hypothesis. Additionally, 5000 bootstrapping iterations were used to examine the indirect effects. Study findings indicated that Gen Z consumers responded positively and negatively to fast fashion brands’ product promotional messages. Despite feeling skeptical and betrayed over the greenwashing assertion, they intend to purchase the goods. A contributing factor to this unforeseen purchasing intention may be their indifference towards environmental concerns. Moreover, when greenwashing assertions are infused with product advantages through strategic ingenuity and aligned with the specific demands of certain generations, the perception of positive emotional reaction supersedes the negative, hence facilitating the purchase of the green product. Furthermore, there is evidence of optimism biases, a cognitive bias where they exaggerate their capacity to identify instances of greenwashing, prioritize more on their certain needs, and underestimate the associated environmental risk for others. This clarifies the paradoxical buying patterns of Gen Z consumers. Although Gen Z is the youngest demographic, their tastes for fast fashion apparel may alter as they develop and their lifestyles adapt, influenced by both positive and negative emotional reactions to fast fashion brands. Consequently, the fast fashion business must retain this customer by utilizing sustainability messaging instead of misleading greenwashing assertions in the future. Full article