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19 pages, 3198 KiB  
Article
Thermodynamic Analysis of Oxygenation Methods for Stationary Water: Mathematical Modeling and Experimental Investigation
by Mihaela Constantin, Cătălina Dobre and Mugurel Oprea
Thermo 2025, 5(3), 28; https://doi.org/10.3390/thermo5030028 - 8 Aug 2025
Abstract
This paper presents a detailed thermodynamic and mathematical modeling study of the oxygenation processes in stationary water bodies, focusing on improving oxygen transfer efficiency, an essential factor in sustaining aquatic ecosystem health. The study employed mathematical models implemented in MATLAB R2024a to simulate [...] Read more.
This paper presents a detailed thermodynamic and mathematical modeling study of the oxygenation processes in stationary water bodies, focusing on improving oxygen transfer efficiency, an essential factor in sustaining aquatic ecosystem health. The study employed mathematical models implemented in MATLAB R2024a to simulate the influence of temperature, bubble size, and mass transfer parameters. Key parameters, such as dissolved oxygen concentration, volumetric mass transfer coefficient (akL), and water temperature, were evaluated under different operational scenarios. The oxygenation system was powered by solar energy and included rotating fine-bubble generators mounted on a floating platform. Mathematical modeling carried out in MATLAB validated the theoretical models, showing how environmental factors such as temperature and bubble size influence oxygen dissolution. Initial experimental data, including dissolved oxygen levels (C0 = 3.12 mg/dm3), saturation concentrations at various temperatures (Cs = 8.3 mg/dm3 at 24 °C; Cs = 7.3 mg/dm3 at 30 °C), and a mass transfer coefficient of akL = 0.09 s−1, were used to support the model accuracy. The results highlight the potential of digitally controlled energy-efficient aeration technologies for applications in lake restoration, aquaculture, and sustainable water management. This paper introduces a coupled approach to oxygen transfer and temperature evolution validated experimentally, which has rarely been detailed in the literature. The novelty of this study lies in the combined thermodynamic modeling and exergy–entropy analysis along with real-time tracking, showing the relevance of energy-optimized, digitally monitored oxygenation platforms powered by solar energy. Full article
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11 pages, 2092 KiB  
Article
Multiplayer Virtual Labs for Electronic Circuit Design: A Digital Twin-Based Learning Approach
by Konstantinos Sakkas, Niki Eleni Ntagka, Michail Spyridakis, Andreas Miltiadous, Euripidis Glavas, Alexandros T. Tzallas and Nikolaos Giannakeas
Electronics 2025, 14(16), 3163; https://doi.org/10.3390/electronics14163163 - 8 Aug 2025
Abstract
The rapid development of digital technologies is opening up new avenues for transforming education, particularly in fields that require practical training, such as electronic circuit design. In this context, this paper presents the development of a multiplayer virtual learning platform that makes use [...] Read more.
The rapid development of digital technologies is opening up new avenues for transforming education, particularly in fields that require practical training, such as electronic circuit design. In this context, this paper presents the development of a multiplayer virtual learning platform that makes use of digital twins technology to offer a realistic, collaborative experience in a simulated environment. Users can interact in real time through synchronized avatars, voice communication, and multiple viewing angles, simulating a physical classroom. Evaluation of the platform with undergraduate students showed positive results in terms of usability, collaboration, and learning effectiveness. Despite the limitations of the sample, the findings reinforce the prospect of virtual laboratories as a modern tool in technical education. Full article
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45 pages, 3405 KiB  
Article
Electric Network Frequency as Environmental Fingerprint for Metaverse Security: A Comprehensive Survey
by Mohsen Hatami, Lhamo Dorje, Xiaohua Li and Yu Chen
Computers 2025, 14(8), 321; https://doi.org/10.3390/computers14080321 - 8 Aug 2025
Abstract
The rapid expansion of the Metaverse presents complex security challenges, particularly in verifying virtual objects and avatars within immersive environments. Conventional authentication methods, such as passwords and biometrics, often prove inadequate in these dynamic environments, especially as essential infrastructures, such as smart grids, [...] Read more.
The rapid expansion of the Metaverse presents complex security challenges, particularly in verifying virtual objects and avatars within immersive environments. Conventional authentication methods, such as passwords and biometrics, often prove inadequate in these dynamic environments, especially as essential infrastructures, such as smart grids, integrate with virtual platforms. Cybersecurity threats intensify as advanced attacks introduce fraudulent data, compromising system reliability and safety. Using the Electric Network Frequency (ENF), a naturally varying signal emitted from power grids, provides an innovative environmental fingerprint to authenticate digital twins and Metaverse entities in the smart grid. This paper provides a comprehensive survey of the ENF as an environmental fingerprint for enhancing Metaverse security, reviewing its characteristics, sensing methods, limitations, and applications in threat modeling and the CIA triad (Confidentiality, Integrity, and Availability), and presents a real-world case study to demonstrate its effectiveness in practical settings. By capturing the ENF as having a unique signature that is timestamped, this method strengthens security by directly correlating physical grid behavior and virtual interactions, effectively combating threats such as deepfake manipulations. Building upon recent developments in signal processing, this strategy reinforces the integrity of digital environments, delivering robust protection against evolving cyber–physical risks and facilitating secure, scalable virtual infrastructures. Full article
(This article belongs to the Special Issue Using New Technologies in Cyber Security Solutions (2nd Edition))
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24 pages, 1640 KiB  
Article
Digital Innovation, Business Models Transformations, and Agricultural SMEs: A PRISMA-Based Review of Challenges and Prospects
by Bingfeng Sun, Jianping Yu, Shoukat Iqbal Khattak, Sadia Tariq and Muhammad Zahid
Systems 2025, 13(8), 673; https://doi.org/10.3390/systems13080673 - 8 Aug 2025
Abstract
Digital innovation is rapidly transforming the agriculture sector, drawing attention from global development institutions, policymakers, tech firms, and scholars aimed at aligning food systems with international goals like Zero Hunger and the FAO agendas. Small and medium enterprises in agriculture (Agri-SMEs) represent a [...] Read more.
Digital innovation is rapidly transforming the agriculture sector, drawing attention from global development institutions, policymakers, tech firms, and scholars aimed at aligning food systems with international goals like Zero Hunger and the FAO agendas. Small and medium enterprises in agriculture (Agri-SMEs) represent a significant portion of processing and production units but face challenges in digital transformation despite their importance. Technologies such as Artificial Intelligence (AI), blockchain, cloud services, IoT, and mobile platforms offer tools to improve efficiency, access, value creation, and traceability. However, the patterns and applications of these transformations in Agri-SMEs remain fragmented and under-theorized. This paper presents a systematic review of interactions between digital transformation and innovation in Agri-SMEs based on findings from ninety-five peer-reviewed studies. Key themes identified include AI-based decision support, blockchain traceability, cloud platforms, IoT precision agriculture, and mobile technologies for financial integration. The review maps these themes against business model values and highlights barriers like capacity gaps and infrastructure deficiencies that hinder scalable adoption. It concludes with recommendations for future research, policy, and ecosystem coordination to promote the sustainable development of digitally robust Agri-SMEs. Full article
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21 pages, 1187 KiB  
Article
Identification of Bottlenecks in Passenger Handling Processes Using Data-Driven Tools
by Edina Jenčová, Tatiana Gajdušková, Martin Jezný and Pavol Hudák
Appl. Sci. 2025, 15(15), 8760; https://doi.org/10.3390/app15158760 - 7 Aug 2025
Abstract
The paper focuses on the identification of “bottlenecks” in the passenger handling process at the airports. In the current era of digital transformation and the emergence of Industry 4.0 and 5.0 concepts, optimizing passenger flows through data-driven tools is becoming an essential part [...] Read more.
The paper focuses on the identification of “bottlenecks” in the passenger handling process at the airports. In the current era of digital transformation and the emergence of Industry 4.0 and 5.0 concepts, optimizing passenger flows through data-driven tools is becoming an essential part of intelligent airport management. While many solutions focus on high-end software or AI-based systems, this study demonstrates the value of preparatory models built in widely accessible platforms such as Microsoft Excel. A simulation model was developed to analyze check-in and security screening, integrating discrete event simulation (DES), queueing theory, and elements of Monte Carlo simulation. The model enables the segmentation of the handling process into key events, including probabilistically generated arrivals and service durations. Although the model is built in a basic environment, it serves as a prototype platform for potential integration into broader digitalization strategies, offering a preparatory framework for future implementation in more sophisticated systems. Full article
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17 pages, 1954 KiB  
Article
Personalizing Patient Education for Pancreatic Cancer Patients Receiving Multidisciplinary Care with Integration of Novel Digital Tools
by Nicole Nardella, Matt Adams, Adrianna Oraiqat, Brian D. Gonzalez, Corinne Thomas, Sarah Goodchild, Sonia Adamson, Maria Sandoval, Jessica Frakes, Russell F. Palm, Carrie Stricker, Joe Herman, Pamela Hodul, Sarah Krüg and Sarah Hoffe
Healthcare 2025, 13(15), 1929; https://doi.org/10.3390/healthcare13151929 - 7 Aug 2025
Viewed by 48
Abstract
Background/Objectives: Pancreatic cancer (PC) is a diagnosis with a poor prognosis which can be associated with significant distress and may hinder a patient’s ability to understand treatment details. Educating patients based on their learning preferences (LPs) and emotions may allow for personalized, enhanced [...] Read more.
Background/Objectives: Pancreatic cancer (PC) is a diagnosis with a poor prognosis which can be associated with significant distress and may hinder a patient’s ability to understand treatment details. Educating patients based on their learning preferences (LPs) and emotions may allow for personalized, enhanced care. Methods: This prospective project enrolled patients with non-metastatic PC. Phase 1 utilized the Learning Preference Barometer (LPB) and Emotional Journey Barometer (EJB), which are digital instruments co-designed by CANCER101 (C101) and the Health Collaboratory, to assess patient LPs and emotional states. Phase 2 provided information prescriptions aligned with LPs through C101’s Prescription to Learn® (P2L) platform. Collected data included demographics, treatment, LPs (auditory, kinesthetic, linguistic, visual), patient engagement with P2L, and patient emotional states with qualitative verbal validation. Descriptive variables were used to report outcomes. Results: Primary LPs in the 47 participating patients were as follows: linguistic 45%, visual 34%, auditory 11%, and kinesthetic 9%, with secondary preferences in the majority (53%). Those patients (66%) who accessed P2L had linguistic and visual preferences; the majority accessed 1- 2 resources out of the 25 provided. Resources accessed aligned to 88% of patient LPs. The majority of patients (60%) initiated treatment prior to initial EJB, and 40% were treatment naive. Common baseline emotions were optimistic (47% vs. 36%, respectively), satisfied (11% vs. 25%), acceptance (11% vs. 11%), and overwhelmed (5% vs. 11%). Conclusions: Assessing LPs and emotional state allows for personalized patient education and clinical encounters for PC patients. Future work includes examining the effects of personalized approaches on patient satisfaction, decision-making, health outcomes, and the overall patient–clinician relationship. Full article
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17 pages, 386 KiB  
Article
The Impact of FinTech on the Financial Performance of Commercial Banks in Bangladesh: A Random-Effect Model Analysis
by Iftekhar Ahmed Robin, Mohammad Mazharul Islam and Majed Alharthi
FinTech 2025, 4(3), 40; https://doi.org/10.3390/fintech4030040 - 7 Aug 2025
Viewed by 57
Abstract
This paper examines the impact of agent banking activities, a recent FinTech development, influencing the profitability and financial outcomes of commercial banks operating in Bangladesh, as agent banking has been receiving significant global attention due to its technology-driven approach, cost-effectiveness and easy accessibility, [...] Read more.
This paper examines the impact of agent banking activities, a recent FinTech development, influencing the profitability and financial outcomes of commercial banks operating in Bangladesh, as agent banking has been receiving significant global attention due to its technology-driven approach, cost-effectiveness and easy accessibility, and broader coverage of the unbanked population. Through the application of penal data regression methods, the study estimates a random-effect model using panel data comprising quarterly observations from nine Bangladeshi commercial banks that maintained uninterrupted agent banking activities, covering both deposit mobilization and lending during the period from 2018Q1 to 2024Q4. The empirical findings indicate that credit disbursement by agent banks has a positive and statistically significant impact on bank profitability measures, return on assets (ROA), and return on equity (ROE). Similarly, the expansion of agent banking outlets positively and significantly influences ROA. Therefore, an appropriate agent banking policy aimed at increasing agent banking outlets using digital platforms based on FinTech is vital for ensuring positive growth in credit disbursement to achieve improved financial outcomes for the banking sector in a developing country like Bangladesh. Full article
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20 pages, 284 KiB  
Article
Speaking the Right Digital Language: How Post Format and Communication Impact University Facebook Engagement
by Imen Gharbi, Ajayeb AbuDaabes, Mohammad Hani Al-Kilani and Walaa Saber Ismail
Adm. Sci. 2025, 15(8), 310; https://doi.org/10.3390/admsci15080310 - 7 Aug 2025
Viewed by 54
Abstract
Social media has become a vital communication tool for higher education institutions (HEIs) to reach larger targets, attract followers, and engage with diverse audiences. This study conducted a quantitative and qualitative analysis of 4148 Facebook posts from 16 public and private HEIs in [...] Read more.
Social media has become a vital communication tool for higher education institutions (HEIs) to reach larger targets, attract followers, and engage with diverse audiences. This study conducted a quantitative and qualitative analysis of 4148 Facebook posts from 16 public and private HEIs in the United Arab Emirates (UAE). The aim of the study is to evaluate users’ engagement through their reactions to various post characteristics, including format, language, and content type. The posts generated 177,022 emotes, 17,269 shares, and 8374 comments. The results showed that images are an efficient format for boosting interaction, whereas plain text posts did not generate high engagement. The English language was more conducive for generating shares, while Arabic-language posts generated more emotes and likes. The comparative analysis results showed that private HEIs are more active on their Facebook pages than public HEIs. The content analysis suggested that student-related posts generate the highest level of engagement, while announcements and faculty- and research-related posts drive the lowest levels of engagement. These results offer valuable insights into how HEIs can optimize their social media strategies to enhance user engagement. Full article
29 pages, 1751 KiB  
Article
The Structure of the Semantic Network Regarding “East Asian Cultural Capital” on Chinese Social Media Under the Framework of Cultural Development Policy
by Tianyi Tao and Han Woo Park
Information 2025, 16(8), 673; https://doi.org/10.3390/info16080673 - 7 Aug 2025
Viewed by 92
Abstract
This study focuses on cultural and urban development policies under China’s 14th Five-Year Plan, exploring the content and semantic structure of discussions on the “East Asian Cultural Capital” project on the Weibo platform. It analyzes how national cultural development policies are reflected in [...] Read more.
This study focuses on cultural and urban development policies under China’s 14th Five-Year Plan, exploring the content and semantic structure of discussions on the “East Asian Cultural Capital” project on the Weibo platform. It analyzes how national cultural development policies are reflected in the discourse system related to the “East Asian Cultural Capital” on social media and emphasizes the guiding role of policies in the dissemination of online culture. When China announced the 14th Five-Year Plan in 2021, the strategic direction and policy framework for cultural development over the five-year period from 2021 to 2025 were clearly outlined. This study employs text mining and semantic network analysis methods to analyze user-generated content on Weibo from 2023 to 2024, aiming to understand public perception and discourse trends. Word frequency and TF-IDF analyses identify key terms and issues, while centrality and CONCOR clustering analyses reveal the semantic structure and discourse communities. MR-QAP regression is employed to compare network changes across the two years. Findings highlight that urban cultural development, heritage preservation, and regional exchange are central themes, with digital media, cultural branding, trilateral cooperation, and cultural–economic integration emerging as key factors in regional collaboration. Full article
(This article belongs to the Special Issue Semantic Networks for Social Media and Policy Insights)
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20 pages, 1414 KiB  
Article
Awareness, Preference, and Acceptance of HPV Vaccine and Related Influencing Factors Among Guardians of Adolescent Girls in China: A Health Belief Model-Based Cross-Sectional Study
by Shuhan Zheng, Xuan Deng, Li Li, Feng Luo, Hanqing He, Ying Wang, Xiaoping Xu, Shenyu Wang and Yingping Chen
Vaccines 2025, 13(8), 840; https://doi.org/10.3390/vaccines13080840 - 6 Aug 2025
Viewed by 198
Abstract
Background: Cervical cancer poses a threat to the health of women globally. Adolescent girls are the primary target population for HPV vaccination, and guardians’ attitude towards the HPV vaccine plays a significant role in determining the vaccination status among adolescent girls. Objectives: This [...] Read more.
Background: Cervical cancer poses a threat to the health of women globally. Adolescent girls are the primary target population for HPV vaccination, and guardians’ attitude towards the HPV vaccine plays a significant role in determining the vaccination status among adolescent girls. Objectives: This study aimed to explore the factors influencing guardians’ HPV vaccine acceptance for their girls and provide clues for the development of health intervention strategies. Methods: Combining the health belief model as a theoretical framework, a questionnaire-based survey was conducted. A total of 2157 adolescent girls and their guardians were recruited. The multivariable logistic model was applied to explore associated factors. Results: The guardians had a high HPV vaccine acceptance rate (86.7%) for their girls, and they demonstrated a relatively good level of awareness regarding HPV and HPV vaccines. Factors influencing guardians’ HPV vaccine acceptance for girls included guardians’ education background (OR = 0.57, 95%CI = 0.37–0.87), family income (OR = 1.94, 95%CI = 1.14–3.32), risk of HPV infection (OR = 3.15, 95%CI = 1.40–7.10) or importance of the HPV vaccine for their girls (OR = 6.70, 95%CI = 1.61–27.83), vaccination status surrounding them (OR = 2.03, 95%CI = 1.41–2.92), awareness of negative information about HPV vaccines (OR = 0.59, 95%CI = 0.43–0.82), and recommendations from medical staff (OR = 2.32, 95%CI = 1.65–3.25). Also, guardians preferred to get digital information on vaccines via government or CDC platforms, WeChat platforms, and medical knowledge platforms. Conclusions: Though HPV vaccine willingness was high among Chinese guardians, they preferred to vaccinate their daughters at the age of 17–18 years, later than WHO’s recommended optimal age period (9–14 years old), coupled with safety concerns. Future work should be conducted based on these findings to explore digital intervention effects on girls’ vaccination compliance. Full article
(This article belongs to the Special Issue Prevention of Human Papillomavirus (HPV) and Vaccination)
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13 pages, 444 KiB  
Brief Report
Swiping Disrupts Switching: Preliminary Evidence for Reduced Cue-Based Preparation Following Short-Form Video Exposure
by Wanying Luo, Xinran Zhao, Bingshan Jiang, Qiang Fu and Juan’er Zheng
Behav. Sci. 2025, 15(8), 1070; https://doi.org/10.3390/bs15081070 - 6 Aug 2025
Viewed by 161
Abstract
The rapid rise of short-form video platforms such as TikTok and Instagram Reels has transformed digital engagement by promoting fragmented, high-tempo swiping behaviors and intense sensory stimulation. While these platforms dominate daily use, their impact on higher-order cognition remains underexplored. This study provides [...] Read more.
The rapid rise of short-form video platforms such as TikTok and Instagram Reels has transformed digital engagement by promoting fragmented, high-tempo swiping behaviors and intense sensory stimulation. While these platforms dominate daily use, their impact on higher-order cognition remains underexplored. This study provides preliminary behavioral experimental evidence that even brief exposure to short-form video environments may be associated with reduced cue-based task preparation, a specific subcomponent of proactive cognitive flexibility. In a randomized between-subjects design, participants (N = 72) viewed either 30 min of TikTok-style content, a neutral documentary, or no video (passive control), followed by a task-switching paradigm with manipulated cue–target intervals (CTIs). As expected, the documentary and control group exhibited significant preparation benefits at longer CTIs, reflected in reduced switching costs—consistent with effective anticipatory task-set updating. In contrast, the short video group failed to leverage extended preparation time, indicating a selective disruption of goal-driven processing. Notably, performance at short CTIs did not differ across groups, reinforcing the interpretation that reactive control remained intact, while proactive preparation was selectively impaired. These findings link habitual “swiping” to disrupted task-switching efficiency—a phenomenon summarized as swiping disrupts switching. These findings suggest that short-form video exposure may temporarily bias attentional regulation toward stimulus-driven reactivity, thereby undermining anticipatory cognitive control. Given the widespread use of short-form video platforms—especially among young adults—these results underscore the need to better understand how media design features interact with cognitive control systems. Full article
(This article belongs to the Section Cognition)
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27 pages, 1062 KiB  
Article
Dynamic Supply Chain Decision-Making of Live E-Commerce Considering Netflix Marketing Under Different Power Structures
by Yawen Liu, Mohammed Gadafi Tamimu and Junwu Chai
J. Theor. Appl. Electron. Commer. Res. 2025, 20(3), 202; https://doi.org/10.3390/jtaer20030202 - 6 Aug 2025
Viewed by 176
Abstract
The rapid growth of live e-commerce, a sector valued at over USD 100 billion worldwide, demonstrates its transformative impact on the retail industry, especially in markets like China, where platforms such as Taobao Live and TikTok Shop have markedly altered consumer interaction. This [...] Read more.
The rapid growth of live e-commerce, a sector valued at over USD 100 billion worldwide, demonstrates its transformative impact on the retail industry, especially in markets like China, where platforms such as Taobao Live and TikTok Shop have markedly altered consumer interaction. This transition is further expedited by Netflix-like entertainment marketing methods, which have demonstrated the capacity to enhance consumer retention by as much as 40%. As organizations adjust to this evolving landscape, it is essential to optimize supply chain strategies to align with these dynamic, consumer-centric environments. This paper examines the complexity of decision-making in live e-commerce supply chains, specifically regarding Netflix-inspired marketing strategies. The primary aim of this study is to design a game-theoretic framework that examines the interactions between producers and online celebrity retailers (OCRs) across different power dynamics. As live commerce integrates digital retail with immersive experiences, businesses must optimize pricing, quality, and marketing strategies in real-time. We present engagement-driven marketing as a strategic variable and incorporate consumer regret and switching costs into the demand function. To illustrate practical trade-offs in strategy, we incorporate a multi-criteria decision-making (MCDM) layer with AHP-TOPSIS, assessing profit, consumer surplus, engagement score, and channel efficiency. The experiment results indicate that Netflix-style marketing markedly increases demand and profit in retailer-led frameworks, whereas centralized tactics enhance overall channel performance. TOPSIS analysis prioritizes high-effort, high-engagement methods, whereas the Stackelberg experiment underscores the influence of power dynamics on profit distribution. This study presents an innovative integrative decision-making methodology for enhancing live-streaming commerce tactics in data-driven and consumer-focused markets. Full article
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14 pages, 849 KiB  
Article
Autonomous Last-Mile Logistics in Emerging Markets: A Study on Consumer Acceptance
by Emerson Philipe Sinesio, Marcele Elisa Fontana, Júlio César Ferro de Guimarães and Pedro Carmona Marques
Logistics 2025, 9(3), 106; https://doi.org/10.3390/logistics9030106 - 6 Aug 2025
Viewed by 164
Abstract
Background: Rapid urbanization has intensified the challenges of freight transport, particularly in last-mile (LM) delivery, leading to rising costs and environmental externalities. Autonomous vehicles (AVs) have emerged as a promising innovation to address these issues. While much of the existing literature emphasizes business [...] Read more.
Background: Rapid urbanization has intensified the challenges of freight transport, particularly in last-mile (LM) delivery, leading to rising costs and environmental externalities. Autonomous vehicles (AVs) have emerged as a promising innovation to address these issues. While much of the existing literature emphasizes business and operational perspectives, this study focuses on the acceptance of AVs from the standpoint of e-consumers—individuals who make purchases via digital platforms—in an emerging market context. Methods: Grounded in an extended Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), which is specifically suited to consumer-focused technology adoption research, this study incorporates five constructs tailored to AV adoption. Structural Equation Modeling (SEM) was applied to survey data collected from 304 e-consumers in Northeast Brazil. Results: The findings reveal that performance expectancy, hedonic motivation, and environmental awareness exert significant positive effects on acceptance and intention to use AVs for LM delivery. Social influence shows a weaker, yet still positive, impact. Importantly, price sensitivity exhibits a minimal effect, suggesting that while consumers are generally cost-conscious, perceived value may outweigh price concerns in early adoption stages. Conclusions: These results offer valuable insights for policymakers and logistics providers aiming to implement consumer-oriented, cost-effective AV solutions in LM delivery, particularly in emerging economies. The findings emphasize the need for strategies that highlight the practical, emotional, and environmental benefits of AVs to foster market acceptance. Full article
(This article belongs to the Section Last Mile, E-Commerce and Sales Logistics)
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29 pages, 3400 KiB  
Article
Value-Added Service Pricing Strategies Considering Customer Stickiness: A Freemium Perspective
by Xuwang Liu, Biying Zhou, Wei Qi, Zhiwu Li and Junwei Wang
J. Theor. Appl. Electron. Commer. Res. 2025, 20(3), 201; https://doi.org/10.3390/jtaer20030201 - 6 Aug 2025
Viewed by 149
Abstract
Freemium, a popular business model in the digital economy, offers a basic product for free while charging for advanced features or value-added services. This pricing strategy enables platforms to attract a broad user base and then monetize through premium offerings. Customer characteristics and [...] Read more.
Freemium, a popular business model in the digital economy, offers a basic product for free while charging for advanced features or value-added services. This pricing strategy enables platforms to attract a broad user base and then monetize through premium offerings. Customer characteristics and service price are important factors affecting customer choice behavior in such a model. Based on consumption stickiness, we consider a monopoly that provides value-added services by incorporating a multinomial logit model into a two-stage dynamic pricing model. First, we analyze the optimal pricing of value-added services under a normal sales scenario. We then consider optimal pricing during the marketing period under two strategies—level improvement for value-added services and quality reduction for a basic product—and analyze the applicability of each. The results show that increasing the value-added service level has a positive effect on the optimal price of value-added services, whereas reducing the basic product quality has no effect on the optimal price. Furthermore, the numerical simulation shows that when the depth of consumer stickiness is low, the optimal marketing strategy reduces the quality of the basic product, the price of value-added services should be higher than that in the normal sales period but lower than the price under the level-improvement strategy for value-added services; otherwise, improving the level of the value-added services becomes the optimal approach. This study provides a theoretical basis and decision support for product quality design and service pricing that applies to freemium platforms. Full article
(This article belongs to the Topic Digital Marketing Dynamics: From Browsing to Buying)
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16 pages, 5519 KiB  
Article
The Performance of a Novel Automated Algorithm in Estimating Truckload Volume Based on LiDAR Data
by Mihai Daniel Niţă, Cătălin Cucu-Dumitrescu, Bogdan Candrea, Bogdan Grama, Iulian Iuga and Stelian Alexandru Borz
Forests 2025, 16(8), 1281; https://doi.org/10.3390/f16081281 - 5 Aug 2025
Viewed by 130
Abstract
Significant improvements in the forest-based industrial sector are expected due to increased digitalization; however, examples of practical implementations remain limited. This study explores the use of an automated algorithm to estimate truckload volumes based on 3D point cloud data acquired using two different [...] Read more.
Significant improvements in the forest-based industrial sector are expected due to increased digitalization; however, examples of practical implementations remain limited. This study explores the use of an automated algorithm to estimate truckload volumes based on 3D point cloud data acquired using two different LiDAR scanning platforms. This research compares the performance of a professional mobile laser scanning (MLS GeoSLAM) platform and a smartphone-based iPhone LiDAR system. A total of 48 truckloads were measured using a combination of manual, factory-based, and digital approaches. Accuracy was evaluated using standard error metrics, including the mean absolute error (MAE) and root mean square error (RMSE), with manual or factory references used as benchmarks. The results showed a strong correlation and no significant differences between the algorithmic and manual measurements when using the MLS platform (MAE = 2.06 m3; RMSE = 2.46 m3). For the iPhone platform, the results showed higher deviations and significant overestimation compared to the factory reference (MAE = 3.29 m3; RMSE = 3.60 m3). Despite these differences, the iPhone platform offers real-time acquisition and low-cost deployment. These findings highlight the trade-offs between precision and operational efficiency and support the adoption of automated measurement tools in timber supply chains. Full article
(This article belongs to the Section Forest Operations and Engineering)
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