In the big data era, understanding and influencing consumer behavior in digital marketing increasingly relies on large-scale data and AI-driven analytics. This narrative, concept-driven review examines how big data technologies and machine learning r...
Consumer behavior is dynamic and can shift rapidly due to various factors. The COVID-19 pandemic introduced unprecedented market disruptions, prompting unique consumer reactions. Our foundational study dissected factors affecting consumer habits, lay...
Dubai was one of the top three real estate destinations in the world for investment in 2020. This paper aims to understand the order of preference for various housing determinants by housing consumers in Dubai. As a methodology, a survey was conducte...
With the development of Internet technology and the digital market in China, consumption through e-commerce platforms and giving online reviews after purchase have become mainstream. However, current market research still uses traditional methods of...
Given the increasing interest in sustainable food consumption and production, this study aims to understand how consumers perceive the value proposition of vegan food. Over 120,000 tweets relating to veganism were extracted from Twitter, which were t...
31 January 2025
Despite the growing importance of firm-generated content (FGC) on social platforms, the effect of its relevance to products on consumer brand attitudes remains underexplored. As digital platforms increasingly influence consumer decision-making, this...
Using big data analysis, we study the consumer life cycle based on the following four aspects: customer acquisition, participation, profit, and return visit rate. The Google Merchandise store is selected as a case study to collect data during January...
As a new e-commerce model, live-streaming commerce enhances consumers’ shopping experiences by providing deeply involved online interaction. However, in live-streaming commerce, consumers are also faced with many shopping risks, such as fake pr...
A questionnaire survey was conducted to explore consumer preference between fire risk and chemical risk, with a focus on electric and electronic home appliances whose plastic parts either contain or do not contain flame retardants (FRs). The analytic...
Companies nowadays strive to gain public recognition through corporate social responsibility (CSR) activities. However, what are consumers’ cognition and evaluations of these CSR efforts, and can they be explained by the concentric circle model...
In recent years, wineries have incorporated social media into their marketing strategies to promote their products and services. They offer wineries the opportunity to interact with their customers in real time, allowing them to share their experienc...
Sustainable agro-food consumption is a model intended to conserve the resources of today for future need. Consumers play a crucial role in transitioning towards sustainable food consumption, as they judge the attributes of products on the market and...
The key advantage of smart meters over traditional metering devices is their ability to transfer consumption information to remote data processing systems. Besides enabling the automated collection of a customer’s electricity consumption for billing...
Smartphone-Based Electrochemical Analytical Devices (SEAD) enable sophisticated toxic heavy metal quantification experiments to be conducted anywhere with high precision, selectivity, and sensitivity. However, a very limited number of such technologi...
The main objective of this study is to establish analytical feasibility for the deployment of solar panels in Qatar houses and other organisations; to calculate, by the use of analytical means, solar panel deployment scenarios with different panel si...
The era of Big Data analytics has begun in most industries within developed countries. This new analytics tool has raised motivation for experts and researchers to study its impacts to business values and challenges. However, studies which help to un...
In the face of an ever-changing global market, companies able to launch new products meeting consumer needs faster than their competitors may not only gain a larger market share, but also shorten the development cycle to reduce costs. However, there...
By employing the analytic hierarchy process (AHP), we investigated consumer demand and preferences for InsurTech technologies. A survey was conducted with 350 respondents, yielding 348 completed questionnaires and achieving a response rate of 99.4%....
The COVID-19 pandemic has been one of the biggest disruptive events of recent decades and has had a global effect on society and the economy. The political regulations resulting from COVID-19 also led to significant changes in physical grocery shoppi...
The evolution of e-commerce amid the positive growth forecast of the e-commerce market has sparked scholarly interest in e-shopping antecedents to better understand customer behavior and ensure sustainable e-shopping services. The purpose of this stu...
Fishing is a popular leisure activity all over the world. However, due to the differences in local customs and cultures, fishing shows regional differences. This study aims to explore the charm of fishing in Southern Taiwan. In this study, the Miryok...
Online detection of product defects using fast spectroscopic measurements is beneficial for producers in the dairy industry since it allows readjustment of product characteristics or redirection of product streams during production. Raman spectroscop...
An excessive amount of data is generated daily. A consumer’s journey has become extremely complicated due to the number of electronic platforms, the number of devices, the information provided, and the number of providers. The need for artifici...
The chrysanthemum can be consumed in various forms, representing the “integration of medicine and food”. Quantitative analysis of multi-pesticide residues in chrysanthemum matrices is therefore crucial for both product-safety assurance an...
Surveys are used by hospitals to evaluate patient satisfaction and to improve general hospital operations. Collected satisfaction data is usually represented to the hospital administration by using statistical charts and graphs. Although such visuali...
The main goal of this work was the use of the powerful solid-phase microextraction-gas chromatography-mass spectrometry (SPME-GC-MS) technique to unequivocally identify microbial volatile organic compounds (MVOCs) derived from the enzymatic activity...
The Fourth Industrial Revolution has brought advanced technologies such as augmented reality (AR) and virtual reality (VR), transforming consumer behavior in retailing and arousing the interest of scholars in studying customer responses to these tech...
This study investigates consumer satisfaction in e-learning services by addressing a specific gap in the literature: the limited integration of sustainability principles and behavioral modeling in understanding satisfaction drivers in online educatio...
Artificial intelligence has revolutionized retail by enhancing business decision-making. This research applies the RFM (Recency, Frequency, Monetary) framework for customer segmentation, promoting sustainable consumer behaviour and eco-friendly produ...
Customer sentiment analysis plays a pivotal role in the digital economy by offering comprehensive insights that inform strategic business decisions, optimize digital marketing initiatives, and improve overall customer satisfaction. We propose a large...
Background/Objectives: Breast milk donation is increasingly recognized as a vital public health resource, providing optimal nutrition for infants who cannot be breastfed by their biological mothers. Human milk banks play a crucial role in supporting...
Linking decision systems, negotiating agents, management accounting, and computational accounting, this paper aims at exploring dynamic pricing strategies of a synthetic business-to-consumer online operation and a comparative analysis of evolving str...
The variability of renewable energy sources, coupled with the decentralised configuration of distributed generation (DG), significantly complicates grid management, necessitating sophisticated visual analytics to enhance power system performance and...
Online retail platforms such as Amazon and Tmall have the ability to create personalized recommendations based on the consumer’s browsing history, purchase history, and preferences by investing in data analytics capability. In practice, manufac...
13 October 2025
Retailers of digital goods often use discount pricing to attract consumers. To make an effective promotion, they naturally want to understand consumers’ valuation. Nonetheless, rigorous research is lacking on how to use consumer ratings on the...
Wine and beer are the most appreciated and consumed beverages in the world. This success is mainly due to their characteristic taste, smell, and aroma, which can delight consumer’s palates. These olfactory characteristics are produced from spec...
Using metacognition and dual process theories, this paper studied the role of types of presentation of mixed opinions in mitigating negative impacts of online word of mouth (WOM) dispersion on consumer’s purchasing decisions. Two studies were i...
24 March 2025
The increasing popularity of short videos has presented sellers with fresh opportunities to craft video advertisements that incorporate diverse modal information, with each modality potentially having a different influence on consumer engagement. Und...
This study aims to explore the participation preferences of players in Play-to-Earn (PTE) games, a topic of growing relevance as PTE games gain increasing attention. These games offer players the unique opportunity to earn real-world rewards through...
In the context of a low-carbon economy, firms must make positive responses in their operation management, including inventory management. Carbon-emission regulation policies have marked their influence on the optimization of low-carbon inventory syst...
Sensory perception is understood to be a complex area of research that requires investigations from a variety of different perspectives. Although researchers have tried to better understand consumers’ perception of food, one area that has been...
The growing concern regarding the authenticity of wine and wine byproducts, particularly in terms of their origin and grape varieties, is of great importance to both consumers and the wine industry. Verifying the accuracy of information presented on...
The demand from the food industry and consumers for analytical tools that can assure the quality (e [...]
4-Methylimidazole (4-MEI), as a Maillard reaction product, often occurs in heat-processed food. Due to its widespread occurrence and strong carcinogenicity in food and beverages, 4-MEI has received attention from regulatory organizations and consumer...
To ensure the transition to electric transport in order to reduce CO2 emissions, a number of projects have been initiated to develop and introduce new types of locally produced vehicles. The Russian Federation market is quite conservative and has its...
Subscription services have become popular in recent years, breaking the traditional business model of one-time payment and prompting operators to build long-term loyal relationships with their customers. As smartphones are popular in Taiwan and the T...
The marketing literature suggests that company-cause fit is of key importance to developing a successful socially responsible initiative. However, controversy exists regarding the level of this fit. While some studies report that high fit between a c...
This paper describes the results from a study designed to illustrate the use of machine learning analytical techniques from a household consumer perspective. The outcome of interest in this study is a household’s degree of financial preparednes...
The influence of numerous factors determines and changes the daily behavior of consumers. This paper aims to estimate and rank the weight of cultural, social, personal, and psychological factors that change the buying habits of individuals. The resea...
In this paper, we explore the pricing and greenness issues of two competitive firms without and with consumer heterogeneity. We derive and compare the optimal solutions and profits employed by firms under different scenarios. Then, we identify the ef...
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