Search Results (106)

Entrepreneurial intention research requires further examination of systemic relationships between constructs of comprehensive models that will more closely approximate the ontological realities of individuals. This research jointly examines relationships among basic individual values and constructs from the theory of planned behavior, entrepreneurial orientation, and entrepreneurial intention while accounting for multiple contextual factors. Situational factors are accounted for by random determination of mediators, examination of 23 model configurations, and use of quasi-random samples (e.g., respondents with different demographic factors from different organizations, industries, and regions) from two culturally and economically contrasting countries, the United States and India. Models were analyzed using PLS-SEM. Contrary to the “common view”—the idea that Western countries are individualistic and Asian and Latin American countries are collectivistic—individual personal focus values and passion relationships were stronger for India’s sample than for the United States. Contrary results were found for basic individual social focus values and subjective norms relationships. Results show a lack of stark disparities between the two country samples. Hence, it seems that between-country differences have been overemphasized, while more attention to context and to within-country variability is required. This study expands the entrepreneurial orientation nomological network by jointly considering basic individual values and TPB’s and EO’s constructs anteceding entrepreneurial intention and examining a large set of model configurations while accounting for multiple situational factors in two culturally and economically contrasting countries. Full article

This review essay proposes that the influence of individualism, the tendency to prefer individual freedoms over collective obligations, in American society impacted the manner in which the US population responded to the recent global COVID-19 pandemic. During the pandemic, societal rifts were exposed that questioned the infringement on personal freedoms by governmental authority in the effort to protect public health. The essay traces the development of individualism from the Enlightenment through the emergence of the United States, during which individualism entwined with American identity. A review of social science research in the fields sociology, psychology, and anthropology demonstrates the ways in which individualism, in varying degrees from self-centered to collectivist tendencies, can be observed to affect social interaction and perception. With that background, it is possible to use individualism as a lens to investigate cultural responses to affliction. Societal responses to leprosy, syphilis, and COVID-19 are examined, and it is argued that the influence of degrees of individualism greatly impacted the social responses, and the extent to which individual freedoms were lost was notably varied in each case. Full article

This study investigates the quantitative relationship between the four dimensions of emotional intelligence and the two types of contemporary filial piety, academic achievement in a Chinese university setting. Based on a sample of 240 Chinese undergraduates, the regression analysis was employed to examine how academic achievement and the two types of contemporary filial piety, namely Pragmatic Obligation (PO) and Compassionate Reverence (CR), relate to four dimensions of emotional intelligence—Self-Emotional Monitoring (SEM), Emotional Utilization (EU), Social Competence (SC), and Others’ Emotional Appraisal (OEA). Results revealed that CR, PO, and Grade Point Average (GPA) predicted emotional intelligence positively and significantly. Notably, PO was the strongest predictor of emotional intelligence compared to CR and GPA. These findings advance theoretical understanding in two aspects. Firstly, they challenge the traditional dichotomy of filial piety by demonstrating that both CR and PO serve as cultural resources enhancing emotional competencies. Afterwards, the study bridges collectivistic values by filial piety with emotional intelligence, offering a culturally nuanced framework for interpreting academic success in Confucian societies. Full article

This study aims to explore the mechanisms through which social media influences the cooperative learning attitudes and academic performance of design students in the context of China’s collectivist culture, providing a basis for the application of social media in design education. Using the Extended Technology Acceptance Model (TAM) as the theoretical framework, a questionnaire survey of 305 students was conducted. Structural equation modelling and moderation effect analysis revealed that perceived usefulness, ease of use, enjoyment, and interactivity significantly influence students’ attitudes toward social media-based collaborative learning. This attitude directly enhances academic performance and is positively moderated by knowledge-sharing willingness and academic self-efficacy. This study validated the applicability of the extended TAM in online collaborative learning, revealing that positive attitudes toward collaborative learning can only effectively translate into academic outcomes when students possess sufficient knowledge-sharing willingness or self-efficacy. This provides empirical evidence for strategically leveraging social media in educational design. Full article

In order to address the theoretical deficiencies present in the current literature regarding the willingness to utilize shared transportation—specifically the fragmented influencing factors and the ambiguous cultural regulatory mechanisms—this research employed a meta-analytic methodology. Adhering to the PRISMA guidelines, a systematic screening of 35 empirical studies was conducted (17 in Chinese and 18 in English), which collectively examined 21 potential predictor variables. Following the execution of heterogeneity tests and assessments of publication bias, a random-effects model was applied for the analysis. The results reveal that attitude, subjective norms, and performance expectations exhibit medium effect sizes, while perceived behavioral control, social influence, and trust show weak effects. Conversely, perceived risk is found to have a significant negative impact. Further analysis of moderating effects indicates that collectivist cultures significantly reduce the strength of the effects of subjective norms (Δβ = −0.047) and social influences (Δβ = −0.139). Additionally, the influence of subjective norms is more pronounced in cultures characterized by low uncertainty avoidance (0.371 vs. 0.265). This study offers a theoretical framework for the cross-cultural adaptation of shared transportation systems and establishes an empirical basis for the differentiated development of sustainable urban transportation policies. Full article

Given the growing global emphasis on inclusive education, it is critical to understand how diversity practices in schools influence middle school teachers’ job satisfaction and long-term retention. However, previous research has paid limited attention to cross-cultural differences and often overlooks how diversity-related demands interact with workplace resources. Grounded in the Job Demands–Resources (JD–R) framework, this comparative study conceptualizes perceived diversity practices as job demands that may place additional emotional and cognitive burdens on teachers, while teacher–student relationships are viewed as key social resources that can buffer these effects. Using data from the 2018 OECD Teaching and Learning International Survey (TALIS), we analyzed responses from over 6500 middle school teachers in the United States and China, employing regression analysis, Shapley value decomposition, and structural equation modeling (SEM) to examine direct and mediated pathways. The results reveal marked cultural variation: In the U.S., diversity practices as job demands are more likely to be associated with increased job satisfaction through direct institutional support—particularly for female and older teachers. In contrast, in China, the positive impact of diversity-related demands on job satisfaction is primarily achieved through strong teacher–student relationships, which serve as vital compensatory resources—especially for middle-aged educators. These findings underscore the importance of culturally responsive policy design; while individualistic educational systems may benefit from direct structural supports, collectivist systems may require relational strategies to foster sustainable teacher satisfaction and retention, ultimately advancing educational quality and equity. Full article

Sustainable marketing emphasizes the integration of social and environmental responsibility into business strategies, positioning employer branding as a vital tool for advancing sustainable organizational practices. Within the healthcare context of Jordan—a country facing unique socio-cultural and systemic challenges—employer branding may foster a culture that promotes safety and employee well-being. While the findings are context-specific, they offer preliminary insights that may be useful in similar healthcare environments in the Middle East or other collectivist settings. This study explores the use of employer branding as a strategic lever to enhance nurses’ safety voice behavior, a critical component of organizational safety and patient care, through the mediating role of employee engagement. Drawing on employer brand theory and self-determination theory, this research investigates how a strong employer brand image contributes to a more engaged nursing workforce, thereby encouraging proactive communication regarding safety concerns. Data were collected from 240 nurses employed at Jordanian hospitals between September and November 2024. The findings reveal that sustainable employer branding—characterized by transparent, ethical, and inclusive organizational values—significantly enhances employee engagement and, in turn, motivates safety voice behavior. By cultivating a supportive work environment that aligns with nurses’ intrinsic motivations, hospitals can improve not only internal communication around safety but also long-term organizational resilience and trust. This aligns with sustainable marketing principles, which advocate for responsible internal stakeholder engagement as part of a broader sustainability agenda. Full article

In order to support the psychological well-being of individuals in emerging adulthood, it is important to understand the cognitive mechanisms that may contribute to social anxiety. In particular, intolerance of uncertainty is considered an important factor associated with anxiety levels among emerging adults. Accordingly, this cross-sectional study investigated whether intolerance of uncertainty is associated with social anxiety through ruminative thoughts. The study group consisted of 405 individuals living in Türkiye and in emerging adulthood, 70.60% (n = 286) of whom were female and 29.40% (n = 119) of whom were male. The ages of the participants selected by convenience sampling method ranged between 18 and 25 years, with a mean age of 21.73 years (SD = 1.87). In this study, data were collected using a demographic information form and three different self-report scales. The findings revealed that intolerance of uncertainty was significantly associated with higher levels of social anxiety (β = 0.22, p < 0.001). Moreover, rumination emerged as a significant cognitive mediator in this relationship (β = 0.23, p < 0.001). The indirect effect was statistically significant, indicating that individuals who experience high intolerance of uncertainty may be more prone to social anxiety when they also engage in ruminative thinking. Together, intolerance of uncertainty and rumination explained 26% of the variance in social anxiety (R² = 0.26). These results emphasize the importance of targeting both intolerance of uncertainty and rumination in interventions aimed at reducing social anxiety among emerging adults. Full article

Vietnam’s tourism sector has experienced rapid expansion, yielding significant economic gains, but also escalating environmental and socio-cultural challenges. This necessitates a shift toward sustainable tourism practices. This study develops and tests an integrative model combining the Theory of Planned Behavior (TPB) and Value–Belief–Norm (VBN) theory to investigate the Sustainable Consumption Behavior (SCB) of domestic travelers in Vietnam. Grounded in the country’s collectivist culture—characterized by a strong emphasis on communal values and social harmony—the research examines how rational decision-making and normative pressures jointly drive eco-friendly travel behaviors. Data were collected from 549 Vietnamese tourists through stratified sampling across three major regions, and were analyzed through a robust multi-step methodology, including Exploratory Factor Analysis, Confirmatory Factor Analysis, and structural equation modeling (SEM), supplemented by regression analysis. The SEM results indicate that the proposed model accounts for 60.8% of the variance in SCB, underscoring its explanatory power. Within the TPB framework, Attitude, Subjective Norms, and Perceived Behavioral Control significantly predict Behavioral Intention, which, in turn, mediates their influence on SCB. In the VBN component, Environmental Awareness shapes Altruistic and Biospheric Values, fostering the New Environmental Paradigm and activating Personal Norms, which exert a direct effect on SCB. This direct influence of Personal Norms, bypassing Behavioral Intention, highlights the role of implicit moral obligations in Vietnam’s collectivist cultural context and challenges Western-centric behavioral models. Beyond these frameworks, Destination Attributes and Consumer Innovativeness emerge as critical direct predictors of SCB, with Destination Attributes showing the strongest effect. Mediation analyses confirm Behavioral Intention’s central role, while moderation tests reveal that gender and travel experience modulate TPB-based relationships, suggesting the value of targeted interventions. Theoretically, this study advances TPB–VBN integration by applying it to a collectivist setting, revealing how cultural norms amplify normative influences on sustainable behavior. Practically, it advocates for strategies such as community-driven initiatives leveraging Personal Norms, educational campaigns to enhance Perceived Behavioral Control, and sustainable destination management initiatives in locations like Da Nang and Ha Long Bay. While the cross-sectional design limits causal claims, the findings provide a foundation for future longitudinal studies and cross-cultural comparisons, particularly in other collectivist societies, potentially incorporating digital engagement and policy incentives as novel factors. Full article

Workplace integration in hierarchical collectivist societies is shaped by structured social mechanisms rather than collectivist values alone. While collectivism is often assumed to foster inclusiveness, its structural manifestations regulate workplace inclusion through feedback loops of hierarchical loyalty, trust building, and kinship-based exclusivity. This study employs causal loop diagrams (CLDs) to conceptually map how cultural structures regulate workplace inclusion—not to assert empirical causality, but to illustrate the culturally grounded feedback loops in Indonesia and the Philippines. The findings identify the reinforcing loops that sustain hierarchical exclusivity in Indonesia and a counterbalancing loop that facilitates immediate kinship-based trust in the Philippines. By conceptualizing workplace inclusion as an emergent property of interdependent social mechanisms, this study highlights how structured exclusivity stabilizes hierarchical workplaces while limiting adaptability. Unlike frameworks that treat collectivism as a static cultural trait, CLDs provide a dynamic lens to analyze how workplace inclusion evolves through structured feedback loops—revealing how structured exclusivity in collectivist systems governs trust, inclusion, and legitimacy not through ideology alone, but through relational sponsorship, time-dependent trust, and group-based gatekeeping. These insights contribute to cross-cultural management and organizational studies by demonstrating how structured exclusion functions as a self-reinforcing mechanism. The findings have implications for multinational corporations, policymakers, and organizational leaders seeking to design adaptive strategies for workplace integration in hierarchical collectivist environments. While both countries are analyzed, Indonesia serves as the primary site of investigation, with the Philippines providing a contrast to illuminate structured exclusivity mechanisms in hierarchical collectivist contexts. Full article

This study examines the dynamics of information dissemination and opinion formation in Indonesian social media through a comprehensive analysis of a high-profile youth violence case. Using social network analysis (SNA), we analyzed 264,155 activities from 83,097 accounts on platform X (formerly Twitter) to understand the patterns of information flow, cluster formation, and inter-group interactions. The analysis revealed four distinct clusters with unique characteristics: a dominant support cluster (40.12%), a context-focused cluster (26.93%), a mainstream media cluster (14.14%), and a peripheral engagement cluster (6.05%). This study found significant patterns in information dissemination, with retweets dominating at 68% of total activities and strategic hashtag usage at 28%. Cross-cluster interactions comprised 20% of total activities, challenging assumptions about echo chambers in digital discourse. The network showed high resilience with 85% path reliability and demonstrated a consistent multiplier effect with a 1:5:15 ratio in message amplification. Bridge nodes (10–15% of accounts) played crucial roles in facilitating cross-cluster dialogue and maintaining network cohesion. The temporal evolution of discourse showed distinct phases, from initial factual reporting to later systemic analysis, with each phase characterized by different engagement patterns and narrative focuses. These findings extend existing theoretical frameworks while highlighting the need for more culturally nuanced approaches to understanding digital discourse in contexts of collectivist cultural dimensions. This study’s results have significant implications for digital literacy education, social media intervention strategies, and youth violence prevention efforts, suggesting the need for sophisticated, network-aware approaches that consider both structural dynamics and cultural contexts. Full article

The interplay among classroom environment, grit, and enjoyment in shaping the feedback-seeking behavior (FSB) of Chinese English as a Foreign Language (EFL) learners remains underexplored. This study investigates how the classroom psychological environment and L2 grit influence FSB, categorized as feedback monitoring (FM, the passive observation of feedback) and feedback inquiry (FI, proactive requests for clarification), in the context of L2 writing. This study also focuses on the mediating role of foreign language enjoyment (FLE) in this process. A mixed-methods design was utilized to study 612 Chinese junior secondary students aged 13–15 with over five years of formal English instruction. Structural equation modeling (SEM) revealed that perseverance of effort (POE) and consistency of interest (COI), as two dimensions of L2 grit, directly predicted FM (β = 0.19 and 0.27, respectively) but not FI. The classroom environment indirectly enhanced both FM (β = 0.05) and FI (β = 0.09) through FLE. Qualitative interviews highlighted cultural constraints: 83.3% of participants prioritized FM over FI due to face-saving norms, despite high grit levels (M = 3.61 on a 5-point scale), underscoring cultural barriers to proactive feedback-seeking in Chinese collectivist classrooms. These findings validate the tripartite framework of positive psychology in L2 learning and propose strategies to balance institutional support, grit cultivation, and cultural sensitivity in fostering adaptive FSB. Full article

With the rise of virtual idols in marketing, especially in collectivist cultures, their impact on consumer behavior warrants further exploration. This study applies social identity theory, flow theory, and the SOR model to examine how collectivism and virtual idol characteristics (external characteristics, content features, and homophily) influence Chinese consumers’ purchase intentions through parasocial interaction (PSI) and flow experience. A survey of 496 respondents, analyzed via structural equation modeling (SEM), shows that collectivism and virtual idol characteristics positively affect PSI, with homophily having the strongest impact. PSI enhances flow experience, and both PSI and flow experience drive purchase intention. PSI and flow experience serve as dual mediators in the model. This study advances research by empirically validating collectivism’s role in PSI, differentiating virtual idol characteristics, and modeling dual mediation. The key contributions of this study are as follows: (1) treating culture as an independent variable to empirically examine its impact on psychological mechanisms, and (2) deconstructing virtual idol characteristics into three dimensions—external, content, and homophily—to reveal their distinct influence on consumer psychology. Findings offer strategic insights for brands, recommending a dual-track approach integrating cultural adaptation and feature design to enhance consumer engagement and purchasing behavior. Full article

Understanding the role of collectivism in shaping prosocial behavior is critical for advancing theories of social cooperation and group dynamics. This study provides the first empirical examination of collectivistic orientation within the Ultra-Orthodox (Haredi) community using the Horizontal and Vertical Individualism-Collectivism (HVIC) framework. Data from 702 participants revealed a predominant collectivist orientation, with a particularly strong emphasis on balanced collectivism. The study further explored how collectivist and individualist tendencies predict helping behaviors toward in-group and out-group members. Results indicate that conservatism positively predicts in-group prosocial behavior but negatively predicts out-group assistance, whereas balanced collectivism and individualism are associated with increased out-group helping. The strongest predictor of out-group assistance was an individual’s inherent disposition to help, suggesting that prosocial behavior extends beyond purely communal expectations and positions these individuals as natural agents of community change. This insight offers a perspective on how personal characteristics may contribute to community renewal. Our study contributes to cross-cultural research on collectivism and prosocial behavior by emphasizing the role of power orientation and resource allocation in shaping altruistic tendencies, while demonstrating that vertical orientations tend to reinforce in-group preferences. Full article

Blockchain is a secure, digital ledger that enables faster transactions, reduces fraud, lowers costs, and enhances transparency. The blockchain is capable of changing the face of digital payments by providing greater opportunities for transformation. Consumer acceptance in emerging markets such as Bhutan depends on a number of key factors. This paper explores the impact of performance expectancy, effort expectancy, social influence, and facilitating conditions on consumer acceptance of blockchain-based digital payment systems in Bhutan. Sustained by the Unified Theory of Acceptance and Use of Technology (UTAUT), the study uses PLS-SEM to analyze survey data from 302 respondents. The results show that performance expectancy, the expectation of blockchain’s usefulness, is the most influential factor determining customer acceptance. Effort expectancy and facilitating conditions are equally important. Social influences, although rather marginal, play an important role in Bhutan’s collectivist culture. The paper sheds light on factors for consumer acceptance of blockchain adoption. The findings add to the literature on blockchain adoption in burgeoning economies and provide the foundation for further research on blockchain adoption in multi-cultural contexts. Full article