Search Results (38)

This study examines the key factors that influence tourists’ perceptions of destination quality and loyalty in the context of adventure tourism in Santa Elena, Ecuador, an emerging destination in Latin America. A quantitative approach was used, with data collected through an online questionnaire completed by 318 participants. Structural equation modeling was conducted using SmartPLS 4 to examine the relationships between motivational constructs (intellectual curiosity, health assurance, stress relief, physical condition, and social connection), perceived destination quality, and loyalty. The findings reveal that health assurance (β = 0.395, p < 0.001), stress relief (β = 0.417, p < 0.001), and intellectual curiosity (β = 0.143, p = 0.010) significantly influence perceived destination quality, while social connection and physical condition did not show significant effects. Moreover, perceived destination quality strongly predicts tourist loyalty (β = 0.634, p < 0.001). The model explains 63.5% of the variance in destination quality and 48.1% of that in loyalty. These results highlight the importance of post-pandemic health concerns, emotional well-being, and intellectual engagement as drivers of satisfaction and loyalty in adventure tourism. While existing research has largely focused on motivations and quality perceptions in adventure tourism within developed regions, studies in post-pandemic settings across Latin America—especially using validated structural models—remain scarce. This study also contributes to filling a gap in the literature by analyzing post-pandemic tourist behavior in Latin America, an underexplored context in existing research on sustainable and adventure tourism. The findings offer theoretical contributions to the field of adventure tourism and practical recommendations for destination managers seeking to enhance their competitiveness and visitor retention in the post-pandemic context. Full article

This study investigates the relationship between demographic factors and travel motivations among Generation Z leisure tourists through the lens of the Travel Career Pattern (TCP) theory. More specifically, the research focuses on how gender, age, and area of residence influence the travel motivations of Generation Z. Using a quantitative approach, data were collected from 303 respondents aged 18 to 28 through an online survey. The questionnaire assessed 14 motivational factors and analyzed them in relation to the participants’ demographic characteristics using linear regression models. Results indicate that gender and age significantly influence travel motivations, with women showing higher interest in personal development and social relationships, while men prioritize nature and adventure. Furthermore, rural residents exhibit greater motivation for autonomy, self-development and self-realization, while urban residents lean towards novelty and social interactions. The findings offer valuable insights for tourism marketers, emphasizing the importance of creating segmented marketing campaigns based on demographic factors. It also contributed to overcoming the lack of studies that specifically cover this interrelation between the motivational factors of Generation Z and the demographic factors of age, gender and area of residence. Nevertheless, this study also has limitations, such as the use of a non-representative sample and the focus on quantitative methods, suggesting that future research should adopt qualitative approaches and examine additional demographic variables to gain deeper insights into youth travel motivations. Full article

Climbing has gained popularity around the world, particularly since it was added to the 2020 Tokyo Olympic Games. Unlike indoor climbing, outdoor climbing typically takes place in some kind of geological site. This aspect inherently promotes the link to the environment and geoheritage through adventure tourism. Similar documentation, description, and analysis initiatives are sparse in South America, whereas European organizations have employed geoconservation approaches to list and promote climbing sites. Our study addresses a knowledge gap by compiling a list of climbing sites in São Paulo State, Brazil. To assess the geological, sociological, and environmental aspects of the cataloged places, data were acquired using community platforms, guidebooks, and mobile applications. GIS tools were then employed to carry out data treatment and analysis. A dashboard was developed to make the inventory accessible and encourage participation of the scientific and climbing community. The findings underscore locations to apply geoconservation management strategies and draw attention to potential risks associated with outdoor recreational activities. Furthermore, this inventory serves as a valuable foundation for future research integrating geoscience and adventure tourism. Full article

This article explores the development process of a sharing platform in the tourism industry, drawing on a longitudinal case study of a sharing-based business in adventure tourism in Sweden. The purpose is to explore how sharing business models emerge through processes of ideological narration—the strategic use of stories to shape and sustain a business. Over a two-year period, empirical data were collected through in-depth interviews, participant observations, and document study. The findings suggest that sharing business models are developed in processes of ideological narration designed to attract labour, capital, and users to a digital platform. Four master narratives are identified—sharing, sustainability, shared identity, and profit-making—narratives grounded in conflicting ideological logics. The dominance of these narratives shifts over time, reflecting different priorities and challenges encountered at various stages of a sharing business model’s development. This dynamic highlights the fluid and multi-faceted nature of narratives in shaping and sustaining sharing businesses in the tourism industry. Full article

Adventure tourism offers unique experiences while presenting environmental concerns related to resource consumption and waste generation. Studies integrating circular economy (CE) principles in adventure tourism, particularly in South Africa, are limited. This research investigates the perspectives of managers and owners of adventure Small, Micro, and Medium Enterprises (SMMEs) on challenges hindering the implementation of a CE model and explores how digital technologies can be leveraged to overcome these challenges. The purpose is to gain a deeper understanding of the specific barriers faced by adventure companies in adopting CE principles. The study is rooted in an interpretivist epistemological stance. This study adopts qualitative methodology whereby netnographic tools were used for data collection through 12 online interviews with owners and managers in Mpumalanga. The results present the solutions provided by digital technologies towards advancing resource efficiency in a sustainable and resilient pathway in the adventure tourism industry. By focusing on the perspectives of stakeholders within adventure tourism SMMEs, this research provides valuable insights for a more sustainable and resource-efficient industry in South Africa. The Mpumalanga case study of successful CE implementation and investigation of the environmental impact reduction potential of CE practices in adventure tourism could be beneficial to practitioners and researchers. Full article

Recreational activities are essential in the field of tourism as they improve the overall travel experience and offer chances for relaxation, adventure, cultural immersion, and personal development. However, the activities certainly generate an impact. This review-based study identified and synthesized 21 impact-based research papers in indexed journals from 2004 to 2022. The selected papers underwent four steps of an evidence-based systematic review. Content analysis was used to categorize impacts by theme. Additionally, bibliometric analysis was used to identify research trends. This study found that recreational activities affect the biotic environment of ecology by introducing invasive species, changing behavior and habitat, and reducing population density. The abiotic environment is also affected by soil compaction, degradation, littering, and water pollution. It was also found that management interventions are highly recommended for mitigating negative impacts. The major contribution of this study is that researchers, policymakers, and practitioners can gain valuable insights from the results as it offers a thorough synthesis of the impact of recreational activities, which may be put into immediate action to mitigate negative impacts. Full article

This paper offers paradigmatic insights from an international workshop on Ecological Legacies: Bridge Between Science and Community, in Ecuador, in the summer of 2023. The conference brought together foreign and local scholars, tour operators, village community, and Indigenous leaders in the upper Amazonia region of Ecuador with the goal of developing a vision for a sustainable and regenerative future of the upper Amazon. The conference offered three epistemological contributions to the existing literature in the emergent field of Montology, including addressing issues of (a) understanding the existing linguistic hegemony in describing tropical environments, (b) the redress of mistaken notions on pristine jungle environments, and (c) the inclusion of traditional knowledge and transdisciplinary approaches to understand the junglescape from different perspectives and scientific traditions. Methodologically, the conference bridged the fields of palaeoecological and ethnobotanical knowledge (as part of a wider conversation between science and local communities). Results show that local knowledge should be incorporated into the study of the junglescape and its conservation, with decolonial approaches for tourism, sharing language, methodology, tradition, and dissemination of the forest’s attributes. Our research helped co-create and formulate the “Coca Declaration” calling for a philosophical turn in research, bridging science and ethnotourism in ways that are local, emancipatory, and transdisciplinary. We conclude that facilitating new vocabulary by decolonial heightening of Indigenous perspectives of the junglescape helps to incorporate the notion of different Amazons, including the mountainscape of the Andean–Amazonian flanks. We also conclude that we can no consider Ecuador the country of “pure nature” since we helped demystify pristine nature for foreign tourists and highlighted local views with ancestral practices. Finally, we conclude that ethnotourism is a viable alternative to manage heritagization of the junglescape as a hybrid territory with the ecological legacies of the past and present inhabitants of upper Amazonia. Full article

The COVID-19 pandemic has significantly altered consumer behavior and reshaped the tourism industry, particularly impacting travel destination choices. Pre-pandemic, travelers prioritized experiences and adventure, often overlooking health and safety concerns. However, during and after the pandemic, health, hygiene, and the COVID-19 situation emerged as crucial factors in choosing a rural destination, alongside economic considerations. The current study analyzed the tourists’ preferences in the North-West development region of Romania when choosing a rural destination. An online survey was conducted, and 563 questionnaires were validated in the end. The principal component analysis used to analyze the collected data led to a two-factor solution: “sanitary and administrative” and “economic and social”. Comparative analysis based on age showed significant differences in education, income, and family composition between Generation Y and Generation Z. Preferences for domestic destinations and participation in festivals were higher among Generation Z, while interest in international travel was comparable between the generations. These findings provide insights into the evolving travel behaviors and preferences of different age groups in the wake of the pandemic. Full article

The Kanchenjunga Conservation Area (KCA) is a high mountain protected area (MPA) in eastern Nepal undergoing socioeconomic and environmental changes that are unprecedented in the region’s history. In the following paper, we discuss recent changes involving new road construction, climate change, adventure tourism, and the wildlife/forest cover/medicinal plant sectors. Our assessments are based on the collective results of past and recent field research, remote sensing analysis, oral histories, and literature reviews. While similar changes are occurring in MPAs throughout Nepal, it is suggested that the KCA differs from other regions in that it still retains the option of conducting detailed feasibility, environmental, and impact assessments prior to the implementation of major change-associated projects, particularly the construction of roads. In turn, the KCA might avoid many of the environmental, social, and economic problems experienced elsewhere in Nepal, while enhancing its status, income-generating capacities, and sustainability as a global destination for adventure, nature, and cultural tourism. Full article

Desert tourism has always been one of the main types of adventure tourism in the world. Restorative environmental perception and flow experience are closely related concepts in adventure activities, but few studies have examined the mechanisms of their effects on tourists’ post-tour behaviors. Desert off-road self-driving tours, as a typical adventure tourism project, are suitable for studying the relationships among three factors. We chose the Kumutag Desert as our study area, as it attracts many off-road self-driving tourists every year. Based on SOR theory, data were collected through questionnaires, and partial least squares structural equation models were constructed using SmartPLS 3.0 software. It was found that (1) restorative environmental perception has a direct positive impact on visitors’ flow experiences; (2) flow experience has a direct positive influence on tourists’ revisit behaviors and recommendation behaviors; (3) novelty, escape, fascination, and compatibility in restorative environmental perception have a direct positive influence on tourists’ post-tour behaviors; (4) flow experience partially mediates the relationships among novelty, escape, fascination, compatibility, and post-tour behavior. This article deepens the understanding of the mechanism by which restorative environmental perception and flow experience affect tourists’ post-tour behaviors while expanding the scope through three studies and providing theoretical support for subsequent research on adventure tourism. Full article

This research paper focused on tourists’ experiences after engaging in a rural tourism experience, the activities developed during that period, and the relevant factors they considered when planning the holidays. We collected data in the Azores, a region known to implement rural tourism. Therefore, the collected data were analyzed using mainly summary statistics, graphical representations, and exploratory data analysis methods, including the nonlinear (categorical) principal component analysis (CatPCA). The CatPCA’s objective is the same as that of the principal component analysis (PCA). We found that the landscape, adventure-related activities, and local gastronomy were some of the reasons tourists choose the Azores as a destination. The rural living experience and the local population’s welcoming traits were mentioned as factors that make tourists want to return to the Azores on holidays. Moreover, rural tourism in the Azores offers a unique opportunity to connect with the region’s rich cultural heritage. The islands have a long history shaped by centuries of settlement and the blending of various cultures, resulting in a distinct Azorean identity. Full article

Traveling to space and walking on other planets has always been a great dream for many tourists. Given that space tourism is not available to everyone, adventurers have always been looking for special and strange places that evoke the feeling of traveling to other planets, especially Mars. One of these places which is very similar to Mars is the Lut Desert World Heritage Site. The present study aims to introduce the Martian sites of the Lut Desert and offers a special type of trip to this beautiful desert that can further preserve it with a sustainable development approach. The statistical sample of the research is based on the qualitative analysis method, consisting of 18 participants, which consists of experts, desert tour guides, and tourists who have visited the studied sites. After the data collection process, the interviews were transcribed and analyzed using Maxqda 2020 software. The results of the research indicate that the four sites identified in the research, according to the participants, are similar to the images and videos published of Mars. Moreover, this new branch of desert ecotourism can develop sustainable ecotourism in the Lut Desert. Full article

The growth of tourism in the Middle East suffers from ongoing political unrest and conflicts across the region. While previous studies have discussed the impact of psychological factors and political unrest on the tourism industry in the Arab world at an aggregated level, the role of major and dominant political factors such as perceived risks, media, and neutral diplomatic foreign relations on tourism have not yet been investigated. The objectives of this study are to compare the differences between local and international tourists, in the psychological and political risk factors affecting their loyalty to Oman as a tourist destination; investigate how attitudinal and behavioral loyalty is influenced by tourists’ satisfaction, perceived value, attachment, familiarity, and motivations; and measure the extent to which political factors could mitigate the risk of political instability in the region, thereby enhancing the tourism industry in the case of Oman. This study employed qualitative (descriptive and comparison analyses) and quantitative (multiple regression and ordinal logistic models) techniques in the analyses. Findings reveal that international tourists have developed both attitudinal and behavioral loyalty toward Oman in which its neutrality does matter, despite risk perceptions of the region. International tourists significantly report higher satisfaction than locals’ satisfaction with Oman as a tourism destination. It can be concluded that the psychological factors of Omani tourists have outperformed the risk factors associated with the region. Results are important for decision-makers as they reveal the best practices to increase the quantity and quality of tourists based on their characteristics, knowledge, and behaviors. This study reveals potential reforms to increase re-visitations that contain important implications for tourism agencies and private sectors—improving services around tourism sites; investing in sports, wildlife, and adventure tourism; hiring public relations firms for tourism marketing; eliminating any bureaucracy around investors and businesses and welcoming competition; and enhancing domestic tourism in stimulating the economy during downturns. Full article

As part of an international project, national parks and nature parks established in karst regions are examined, with a primary focus on how local residents, visitors and influential figures (i.e., park managers, mayors) perceive the advantages and disadvantages of a specific park. The study area in this paper is the Apuseni Nature Park (Romania). The main natural resources of this park are: the karst (morphology and hydrology), the forests and the landscape. In order to explore the perception and motivation of tourists visiting the park, a field survey using a convenience sampling strategy was conducted in 2019 and 2021 at eleven sites in the park. The results show that among the motivations, the “search for relaxation” option is the most frequently selected (43%), but “interest in caves” (34%) and “interest in karst terrains” (29%) were also relatively popular. In terms of public support for potential developments, one positive result of the questionnaire is that developments involving sustainability and nature conservation (visitor centre, education trails and viewpoints) enjoy significantly more support than developments that put a strain on the environment (adventure parks and expansion of entertainment facilities). The awareness of geotourism should be improved, but even at the current level it can be said that geotourists are an important segment of the park’s visitors. A careful development of tourism can be recommended for the park, but it must ensure that the principles of sustainability are taken into account during the developments. Given the environmental and economic challenges, strengthening the organization of the park is suggested in order to better protect the threatened natural resources. Full article

Adventure tourism is among the sectors that has experienced the greatest growth in participation in recent years. In addition, it provides a unique opportunity to generate different benefits for rural populations as well as for the preservation of their environment. The objective of this study was to analyze gender differences in the profile, estimated expenditure, perception of economic impact and satisfaction of adventure tourists visiting the Valle del Jerte (Extremadura, Spain) for kayaking activities. The sample was composed of 511 tourists who kayaked in the Valle del Jerte. Gender differences were analyzed by the Mann-Whitney U test in continuous variables and Pearson’s chi-square test in categorical variables. The predominant profile of the kayaking tourist is Spanish, married, employed, with university education, lives with their partner with children at home, chooses a rural home for accommodation, travels with companions, uses their own car for transportation, spends 550 euros on average, has good perceptions of the economic impact of the activity on the destination and is satisfied with the kayak service received. This information is relevant for public and private organizations as well as for the local community to be able to offer services more oriented to the tourist who engages in these activities, as well as to attract more tourists. Full article