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Sustainable Urban Branding: Insights from Rasnov’s Case Study
- Vasile Gherheș,
- Claudiu Coman,
- Anna Bucs,
- Nicu Gavriluță,
- Marian Dalban and
- Mihail Anton
This study investigates the determinants of urban brand perception, with a focus on the city of Rasnov. The research aims to identify elements of local identity, assess residents’ satisfaction with urban infrastructure and quality of life, and explor...