Strategic Sustainability: Managing Small Business Volatility

A Special Issue of World (ISSN 2673-4060) belonging to the section "Inclusive and Regenerative Development".

Deadline for manuscript submissions: 10 April 2027 | Viewed by 987

Editor


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Guest Editor
Business School, Universidad Adolfo Ibañez, Peñalolen, Santiago 7910000, Chile
Interests: entrepreneurship; innovation; financial markets

Special Issue Information

Dear Colleagues,

In an era defined by rapid market fluctuations, climate risks and technological disruption, small businesses face a unique paradox: they are the most vulnerable to volatility yet possess the greatest potential for agility. As the backbone of the global economy, the stability of small businesses is not merely a private concern but a macroeconomic necessity (e.g., Alshebami; 2025; Fernandez, 2025); when small businesses fail, local supply chains fracture and aggregate community wealth diminishes.

Strategic sustainability serves as a critical bridge between immediate survival and long-term viability (e.g., Viteri-Sánchez & Novillo-Villegas, 2025). By integrating resilient practices—such as diversified sourcing and lean operational efficiency—small businesses can insulate themselves against the inflationary pressures and resource scarcities that define modern volatility. Furthermore, their lean structures allow for rapid innovation, enabling them to pilot new business models and adapt to shifting consumer demands faster than their corporate counterparts (e.g., Salvato et al., 2020). Ultimately, fostering the resilience of these enterprises ensures a more diversified, equitable and stable economic landscape. By viewing sustainability as a strategic toolkit for risk management rather than a regulatory hurdle, small businesses can transform from fragile participants into robust drivers of a lasting and secure industrial future.

This Special Issue, "Strategic Sustainability: Managing Small Business Volatility," explores how small businesses can transform uncertainty and vulnerability into a core engine for resilience and innovation.

Potential topics include, but are not limited to, the following:

  • Strategic sustainability as risk management
  • Agility and adaptive business models
  • Supply chain disruptions
  • Natural disasters
  • Innovation

Innovative papers or reviews submitted to this Special Issue are, therefore, requested to contribute to and highlight ongoing research aimed at fostering small business adaption.

I look forward to receiving your contributions.

References

Alshebami, A. S. (2025). Crisis management and customer adaptation: Pathways to adaptive capacity and resilience in micro- and small-sized enterprises. Sustainability, 17(9), 3759. https://doi.org/10.3390/su17093759

Fernandez, V. (2025a). Capital, digitalization, and formality: Chilean micro-enterprises during COVID-19. Administrative Sciences, 15(11), 409; https://doi.org/10.3390/admsci15110409

Salvato, C., Sargiacomo, M., Amore, M.D., & Minichilli, A. (2020). Natural disasters as a source of entrepreneurial opportunity: Family business resilience after an earthquake. Strategic Entrepreneurship Journal, 14, 594–615. https://doi.org/10.1002/sej.1368

Viteri-Sánchez, C., & Novillo-Villegas, S. (2025). A Framework for a Sustainable Adoption of Business Process Management. Sustainability17(21), 9827. https://doi.org/10.3390/su17219827

Dr. Viviana Fernandez
Guest Editor

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Keywords

  • small business
  • resilience
  • vulnerability
  • innovation
  • entrepreneurial motivation

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Published Papers (1 paper)

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Research

27 pages, 590 KB  
Article
Behavioral Rigidity vs. Strategic Flexibility: Family Firms in a Global Crisis
by Viviana Fernandez
World 2026, 7(5), 87; https://doi.org/10.3390/world7050087 - 21 May 2026
Viewed by 647
Abstract
Global crises often force a pivotal choice between protecting human legacy and ensuring financial survival, yet the psychological drivers behind these trade-offs remain poorly understood. While family firms are traditionally viewed as inherently resilient, the unique emotional attachments of their owners may constrain [...] Read more.
Global crises often force a pivotal choice between protecting human legacy and ensuring financial survival, yet the psychological drivers behind these trade-offs remain poorly understood. While family firms are traditionally viewed as inherently resilient, the unique emotional attachments of their owners may constrain their ability to adapt to unprecedented shocks. This study examines the behavioral underpinnings of crisis management across 11 European nations during the COVID-19 pandemic, challenging the traditional stewardship paradigm. Findings reveal a significant tension between preserving socioemotional wealth and economic survival. While family-managed firms prioritized personnel retention and financial autonomy, thus avoiding the psychological stigma of government aid, these non-financial priorities often proved detrimental to liquidity and business survival. This suggests that high emotional endowment can induce behavioral rigidity and an escalation of commitment, hindering strategic pivots. Furthermore, the results highlight a trend toward mimetic isomorphism, where extreme uncertainty forced a convergence of crisis responses across diverse organizational structures. Overall, the contribution of this study is to challenge the resilience myth, illustrating that acute shocks often override the distinctive behavioral archetype of family firms, forcing a shift toward institutional conformity and standardized mandates. Full article
(This article belongs to the Special Issue Strategic Sustainability: Managing Small Business Volatility)
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