Customer Loyalty and Sustainable Marketing
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (30 June 2021) | Viewed by 10083
Special Issue Editor
Interests: tourist experience and evaluation; the identification of the most relevant antecedents; satisfaction and loyalty; tourist destinations; sustainability in the tourist experience; tourist product: rural, sun, beach, and urban; tourism and economic, social, environmental sustainability
Special Issues, Collections and Topics in MDPI journals
Special Issue Information
Dear Colleagues,
Customer loyalty is one of the main goals of any company. In a VUCA environment (volatile, uncertain, complex, and ambiguous), companies need to base their competitive advantage on solid trends. Sustainability is becoming very relevant in the social, economic, and legal environment, forcing all economic actors to incorporate it in their agendas. However, there is little scientific evidence on the impact of sustainability on customer loyalty. It is true that studies have been developed on the influence of perceived environmental sustainability on loyalty, but these are not conclusive. In addition, little research has been done on the effect of economic and social dimensions on customer loyalty. It is therefore necessary to shed light on all these issues. Different sectors need to know the impact that sustainability has on the perceptions of their customers. Studies focused on tourism, agri-food, industry, banking, education, B2B, and third sector will be highly appreciated.
Topics of interest for submission include, but are not limited to: corporate social responsibility (CSR), brand loyalty, B2C, B2B, loyalty programs, experimental design, neurosciences, big data, survey, third sector, engagement, attachment, satisfaction, trust, perceived value, Sustainable Development Goals, employee loyalty, stakeholder loyalty, emergent and developed economies, and offshoring.
Prof. Dr. Miguel Ángel Moliner Tena
Guest Editor
Manuscript Submission Information
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Keywords
- corporate social responsibility (CSR)
- brand loyalty
- B2C
- B2B
- loyalty programs
- experimental design
- neurosciences
- big data
- survey
- third sector
- engagement
- attachment
- satisfaction
- trust
- perceived value
- Sustainable Development Goals
- employee loyalty
- stakeholders loyalty
- emergent and developed economies
- offshoring
