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The Impacts of Marketing, Decision-Making and Consumer Choices on the Sustainability of Foods and Services

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Sustainable Management".

Deadline for manuscript submissions: 15 October 2026 | Viewed by 429

Special Issue Editor

Special Issue Information

Dear Colleagues,

We are pleased to announce the Special Issue “The Impacts of Marketing, Decision-Making and Consumer Choices on the Sustainability of Foods and Services”.

This Special Issue invites authors to submit original research, reviews, and conceptual papers that explore how marketing strategies, consumer psychology, and decision-making processes can foster sustainable consumption and service innovations. We particularly welcome studies addressing consumer behavior regarding food choices, sustainable tourism and hospitality, the adoption of eco-friendly products, and emerging business models that integrate sustainability.

Topics may include, but are not limited to, consumer perceptions of sustainable food, behavioral interventions to reduce food waste, cross-cultural comparisons regarding green consumption, digital marketing for sustainable services, and policy implications for responsible consumption.

By bringing together interdisciplinary perspectives, this Special Issue aims to provide actionable insights for academics, practitioners, and policymakers striving to accelerate the transition toward sustainability. We encourage the contribution of studies using diverse methodologies, including big-data analytics, experiments, case studies, and theoretical frameworks.

We invite scholars and researchers to join us in advancing the dialog on sustainable consumption and service practices.

Dr. Hyo Sun Jung
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • marketing strategies
  • decision-making process
  • consumer choices
  • consumer psychology
  • sustainable consumption
  • sustainable food
  • sustainable services
  • responsible consumption

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Published Papers (1 paper)

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Research

14 pages, 400 KB  
Article
Sustainable Gastronomy as a Driver of Senior Travelers’ Experience, Perceived Value, and Behavioral Outcomes
by Hyosun Jung and Hye Hyun Yoon
Sustainability 2025, 17(23), 10634; https://doi.org/10.3390/su172310634 - 27 Nov 2025
Viewed by 321
Abstract
The global population is rapidly aging, positioning seniors as one of the most influential consumer segments in the contemporary tourism market. As culinary tourism increasingly represents a value-laden and culturally embedded form of experience, understanding how senior tourists perceive and react to such [...] Read more.
The global population is rapidly aging, positioning seniors as one of the most influential consumer segments in the contemporary tourism market. As culinary tourism increasingly represents a value-laden and culturally embedded form of experience, understanding how senior tourists perceive and react to such experiences has become essential. This study investigates the structural relationships among seniors’ culinary tourism experiences, perceived value, positive emotions, and behavioral intentions, while also examining the moderating effect of gender. A structural equation modeling (SEM) analysis based on survey data from senior tourists revealed that the proposed model exhibited a satisfactory fit, with most hypothesized relationships supported. Seniors’ culinary experiences significantly enhanced perceived value, which in turn positively influenced both positive emotions and behavioral intentions. Positive emotions also had a significant effect on behavioral intentions. However, the moderating role of gender was not statistically significant, suggesting minimal gender-based differences in seniors’ cognitive and affective evaluations. Full article
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