Consumer Perceptions, Decision-Making, and Behaviors: The Missing Link in an Organization’s Sustainability Initiatives
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (31 October 2020) | Viewed by 15302
Special Issue Editor
Special Issue Information
Dear Colleagues,
In discussions of an organization’s sustainability measures, frequent attention is paid to a variety of organizationally-driven initiatives such as more efficient transportation systems, expanding renewable energy, more sustainable agricultural systems, or more efficient buildings. Although these are certainly commendable pursuits, there is one entity that is frequently overlooked in these types of approaches: the individual consumer. People have to utilize the transportations systems; they need to switch to renewable energy; they need to eat sustainable food; and they need to live, work, and shop in efficient buildings. The human component is essential to the success of every organization’s sustainability-related initiatives. Whether it is deciding to add solar panels to the roof, bike to work, maintain a meatless diet, vote for a particular political candidate, boycott an organization, or buy a “green” product, consumers are the critical link in bringing even the most ambitious organizational plans to fruition.
Therefore, this Special Issue will establish the consumer as the critical missing link in organization level sustainability initiatives. Research papers that focus on the consumer as the central player in moving toward a more sustainable future are welcome. We seek to understand what makes the sustainable consumer tick. More specifically, this Special Issue will seek to answer questions such as what motivates consumers to form attitudes and enact pro-environment behaviors? How do consumers interpret the actions of organizations? In what ways do important values motivate action or inaction? How might consumers differentially utilize information in the immediate environment vs. information stored in memory? In what way do social and cultural forces influence sustainable consumers? Are there different types of sustainable consumers? What types of advertising or communication strategies are likely to resonate with sustainable consumers?
Dr. Diane M. Phillips
Guest Editor
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainability
- consumer psychology
- decision-making
- attitudes
- culture
- green consumption
- pro-environment consumption
Benefits of Publishing in a Special Issue
- Ease of navigation: Grouping papers by topic helps scholars navigate broad scope journals more efficiently.
- Greater discoverability: Special Issues support the reach and impact of scientific research. Articles in Special Issues are more discoverable and cited more frequently.
- Expansion of research network: Special Issues facilitate connections among authors, fostering scientific collaborations.
- External promotion: Articles in Special Issues are often promoted through the journal's social media, increasing their visibility.
- e-Book format: Special Issues with more than 10 articles can be published as dedicated e-books, ensuring wide and rapid dissemination.
Further information on MDPI's Special Issue policies can be found here.
