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Artificial Intelligence and Sustainable Cultural & Heritage Tourism Experience

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".

Deadline for manuscript submissions: closed (30 June 2021) | Viewed by 5020

Special Issue Editors


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Guest Editor
Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macao SAR 999078, China
Interests: smart tourism; tourist experience design
Special Issues, Collections and Topics in MDPI journals

E-Mail Website
Guest Editor
Faculty of Business Administration, University of Macau, Avenida da Universidade, Taipa, Macao SAR 999078, China
Interests: electronic word-of-mouth; social media marketing; consumer psychology; sensory marketing
Special Issues, Collections and Topics in MDPI journals

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Guest Editor
Smart Tourism Education Platform, College of Hotel and Tourism Management, Kyung Hee University, Seoul, Republic of Korea
Interests: smart tourism
Special Issues, Collections and Topics in MDPI journals

Special Issue Information

Dear Colleagues, 

The concept of heritage is multifaceted and includes not only tangible objects, such as private possessions, but also public places and intangible things, such as history. All of these aspects of heritage are important and determine how people engage with heritage, and how people’s experiences in popular sites unfold and affect them. In this sense, heritage is more a matter of collective rather than personal preference, and it is linked to past experience, i.e., culture, such as a historical event at a given site. Heritage thus includes a substantial amount of information related to the history of a site, as well as personal knowledge and past experience, and each tourist produces their own experience of a site by combining their personal history with that of the place they are visiting.

Artificial intelligence (AI), which plays an increasingly critical role in our everyday life, has infiltrated the field of tourism and the way we experience heritage. As travel, tourism, and leisure have become increasingly reliant on technology, it is more important than ever to improve personal experiences by connecting an omnipresent and contextual present, past, and future time and space. The emergence of AR/VR equipped with AI-based technology has been introduced into our cultural and heritage tourism experience to assist our travel and leisure activities and has increasingly penetrated sites, places, and spaces to facilitate experience creation and service automation in old towns, museums, theme parks, festivals and events, etc. Cultural and heritage tourism experiences around the world have been transformed to enable AI to be connected to tangible and intangible objects, creating a more well-rounded view of historical and past experience. As a result, AI and smart tourism are rapidly changing the way they engage with travellers, while enabling travellers to produce their own personal experience by selectively matching the information gained from personal knowledge and past experience.

Dr. Yeongbae Choe
Dr. Lawrence Hoc Nang Fong
Prof. Dr. Chulmo Koo
Guest Editors

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • Artificial intelligence
  • Cultural experience
  • Heritage experience
  • Technologies
  • Smart tourism

Published Papers (1 paper)

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Research

11 pages, 487 KiB  
Article
Preserving the Culture of Jeju Haenyeo (Women Divers) as a Sustainable Tourism Resource
by Sunwoo Park, Namho Chung and Won Seok Lee
Sustainability 2020, 12(24), 10564; https://doi.org/10.3390/su122410564 - 17 Dec 2020
Cited by 8 | Viewed by 3638
Abstract
The culture of Jeju Haenyeo, the women free divers of Jeju Island, is inscribed on United Nations Educational, Scientific and Cultural Organization (UNESCO)’s Intangible Cultural Heritage list; however, it is proving difficult to maintain this status because, in the absence of conservation measures, [...] Read more.
The culture of Jeju Haenyeo, the women free divers of Jeju Island, is inscribed on United Nations Educational, Scientific and Cultural Organization (UNESCO)’s Intangible Cultural Heritage list; however, it is proving difficult to maintain this status because, in the absence of conservation measures, the number of Haenyeo is decreasing. Therefore, the purpose of this study was to use contingent valuation to determine the economic value of preserving Jeju Haenyeo culture, which derives from visitor entrance fees, with the aim of justifying the preservation of this and other such intangible cultural resources. Despite its methodological advantage of allowing estimation of the value of non-market goods, the contingent valuation method (CVM) has been criticized because the hypothetical nature of the conditions can cause overestimation. To overcome that limitation, the respondents in this study reported their willingness to pay (WTP), and their responses were repeatedly confirmed to ensure their sincerity. The CVM estimate of the preservation value of Jeju Haenyeo culture was 17,308 South Korean Won. The results of this study serve as referential data on the value of cultural heritages and the need to preserve and utilize these resources. Full article
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