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Beyond Moral Motivation: Psychological Ergonomics of Pro-Environmental Behaviour

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Psychology of Sustainability and Sustainable Development".

Deadline for manuscript submissions: 16 February 2027 | Viewed by 749

Special Issue Editor


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Guest Editor
Department of Human and Social Sciences, Mercatorum University, Rome, Italy
Interests: environmental psychology; reputation; well-being; social psychology

Special Issue Information

Dear Colleagues,

In the face of urgent climate and environmental challenges, fostering widespread pro-environmental behavior (PEB) is essential for sustainable development. Often promoted as a moral obligation or reflection of personal environmental values, sustainable action also has an “ergonomics” aspect: the effort, inconvenience, and psychological costs that deter those without strong intrinsic motivations.

This Special Issue will focus on bridging the gap between moral motivation and behavioral feasibility for the encouragement of sustainable lifestyles. We invite theoretical and empirical contributions that model and address the real-world factors influencing PEB adoption, integrating insights from environmental psychology, behavioral economics, social sciences, and design. By exploring ways to reduce barriers and incentivize green actions, even for less intrinsically driven individuals, this Special Issue will supplement the existing literature by emphasizing applied, multidisciplinary perspectives. Contributions will inform the policies, tools, and interventions that make sustainable choices more accessible, supporting broader sustainability goals. By emphasizing the human dimension of sustainability, this Special Issue will complement technological and policy solutions and help to advance integrated approaches to sustainable development.

Dr. Mirko Duradoni
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • pro-environmental behavior
  • environmental psychology
  • psychological costs and barriers
  • behavioral ergonomics
  • sustainable decision-making
  • motivation and behavior change
  • behavioral interventions for sustainability
  • sustainable lifestyles
  • social norms and incentives
  • sustainable development goals (SDGs)

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Published Papers (1 paper)

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Research

27 pages, 1752 KB  
Article
Sustainable Decision-Making: Modeling Adoption Intention of Low-Carbon Agricultural Practices by Farmers
by Naser Valizadeh, Khadijeh Bazrafkan, Tuyet-Anh T. Le, Ebrahim Rastgar, Atefeh Ahmadi Dehrashid and Imaneh Goli
Sustainability 2026, 18(9), 4421; https://doi.org/10.3390/su18094421 - 30 Apr 2026
Viewed by 575
Abstract
This study explores what motivates farmers in Fars Province, Iran, to consider adopting LCA practices, with a focus on behavioral, moral, and institutional influences. Data were collected from 386 farmers selected through stratified random sampling and analyzed using Structural Equation Modeling (SEM) in [...] Read more.
This study explores what motivates farmers in Fars Province, Iran, to consider adopting LCA practices, with a focus on behavioral, moral, and institutional influences. Data were collected from 386 farmers selected through stratified random sampling and analyzed using Structural Equation Modeling (SEM) in Smart Partial Least Squares (PLS) 3. The results confirmed that the measurement model was reliable and valid, and the structural model showed strong explanatory power, explaining 76% of the variance in adoption intention (R2 = 0.766) and 64% in moral norms (R2 = 0.642). Farmers’ intentions were significantly shaped by attitude (β = 0.210, p < 0.001), perceived behavioral control (β = 0.175, p < 0.001), moral norms (β = 0.307, p < 0.001), policy support (β = 0.202, p = 0.003), and perceived climate risk (β = 0.176, p < 0.001). In contrast, subjective norms and trust in institutions did not directly influence intention, although trust strongly strengthened moral norms (β = 0.387, p < 0.001). In general, the findings highlight that farmers’ decisions are shaped not only by practical and economic considerations but also by their sense of responsibility, confidence in their abilities, and perceptions of climate risk and institutional support. The study contributes to sustainability research by integrating moral and institutional perspectives into behavioral models and offers practical insights for policymakers to support the transition toward low-carbon, climate-resilient agriculture in Iran. Full article
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