Beyond Moral Motivation: Psychological Ergonomics of Pro-Environmental Behaviour
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Psychology of Sustainability and Sustainable Development".
Deadline for manuscript submissions: 16 February 2027 | Viewed by 749
Special Issue Editor
Special Issue Information
Dear Colleagues,
In the face of urgent climate and environmental challenges, fostering widespread pro-environmental behavior (PEB) is essential for sustainable development. Often promoted as a moral obligation or reflection of personal environmental values, sustainable action also has an “ergonomics” aspect: the effort, inconvenience, and psychological costs that deter those without strong intrinsic motivations.
This Special Issue will focus on bridging the gap between moral motivation and behavioral feasibility for the encouragement of sustainable lifestyles. We invite theoretical and empirical contributions that model and address the real-world factors influencing PEB adoption, integrating insights from environmental psychology, behavioral economics, social sciences, and design. By exploring ways to reduce barriers and incentivize green actions, even for less intrinsically driven individuals, this Special Issue will supplement the existing literature by emphasizing applied, multidisciplinary perspectives. Contributions will inform the policies, tools, and interventions that make sustainable choices more accessible, supporting broader sustainability goals. By emphasizing the human dimension of sustainability, this Special Issue will complement technological and policy solutions and help to advance integrated approaches to sustainable development.
Dr. Mirko Duradoni
Guest Editor
Manuscript Submission Information
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Keywords
- pro-environmental behavior
- environmental psychology
- psychological costs and barriers
- behavioral ergonomics
- sustainable decision-making
- motivation and behavior change
- behavioral interventions for sustainability
- sustainable lifestyles
- social norms and incentives
- sustainable development goals (SDGs)
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