Sustainable Tourism Management and Marketing Innovation: Competitiveness, Digital Transformation, and Consumer Behavior
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Tourism, Culture, and Heritage".
Deadline for manuscript submissions: 8 April 2027 | Viewed by 106
Special Issue Editors
Interests: sustainable tourism and destination management; green tourism destinations; sustainable entrepreneurship in tourism and hospitality; green destination management and sustainability transitions; sustainable tourism governance and policy; community-based and responsible tourism development
Special Issues, Collections and Topics in MDPI journals
Interests: tourism economics; destination marketing and management; tourism marketing; sustainable tourism; tourism consumer behavior; tourism competitiveness; tourism development
Interests: marketing; marketing innovation; integrated marketing communication; tourism marketing; hospitality marketing; consumer behavior; digital marketing in tourism
Special Issue Information
Dear Colleagues,
The increasing complexity of tourism systems calls for a careful balance between economic competitiveness, environmental sustainability, and social responsibility. At the same time, rapid digital transformation and evolving consumer behavior are reshaping how tourism destinations and organizations are managed and promoted.
This Special Issue aims to explore how sustainable tourism management and marketing innovation can enhance competitiveness and resilience in tourism systems. It focuses on the role of managerial practices, marketing strategies, and digital technologies in supporting sustainable development.
By bringing together perspectives from tourism, management, and marketing research, this issue seeks to advance an integrated understanding of current challenges and future directions. It contributes to the literature by examining the interconnections between sustainability, competitiveness, resilience, and digital transformation in tourism.
We welcome both theoretical and empirical contributions that provide relevant insights for researchers, practitioners, and policymakers. Interdisciplinary approaches and innovative methodologies are especially encouraged.
This Special Issue also aims to stimulate scholarly dialogue and generate actionable insights for the development of sustainable and competitive tourism systems.
Topics:
- Sustainable tourism management and development
- Strategic management in tourism and hospitality
- Tourism competitiveness and performance
- Digital transformation and smart tourism
- Smart destinations and innovation in tourism systems
- Consumer behaviour in tourism
- Marketing innovation and promotional techniques in tourism
- Destination management and destination marketing
- Tourism resilience and crisis management
- Sustainable business models in tourism
- Tourism competitiveness and destination performance
- Digital consumer behaviour in tourism
- Customer experience and engagement in tourism services
- The role of digital marketing in tourism
- Public–private partnerships in tourism
- Environmental sustainability in tourism
Dr. Ruxandra-Gabriela Albu
Prof. Dr. Ana Ispas
Prof. Dr. Ioana Bianca Chițu
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- sustainable tourism
- tourism management
- strategic management
- marketing innovation
- digital transformation
- competitiveness
- consumer behaviour
- tourism resilience
- destination management
- smart tourism
Benefits of Publishing in a Special Issue
- Ease of navigation: Grouping papers by topic helps scholars navigate broad scope journals more efficiently.
- Greater discoverability: Special Issues support the reach and impact of scientific research. Articles in Special Issues are more discoverable and cited more frequently.
- Expansion of research network: Special Issues facilitate connections among authors, fostering scientific collaborations.
- External promotion: Articles in Special Issues are often promoted through the journal's social media, increasing their visibility.
- Reprint: MDPI Books provides the opportunity to republish successful Special Issues in book format, both online and in print.
Further information on MDPI's Special Issue policies can be found here.
