The Changing Boundaries of Sports Journalism in the Digital Era: Technological Disruption, New Actors and Professional Challenges

A special issue of Journalism and Media (ISSN 2673-5172).

Deadline for manuscript submissions: closed (31 January 2023) | Viewed by 53886

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Special Issue Editors


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Guest Editor
Department of Journalism II, Faculty of Communication, University of Seville, 41092 Seville, Spain
Interests: journalism; sports journalism; online journalism; innovation in journalism; media ethics and accountability

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Guest Editor
Institute of Communication and Media Research, German Sport University Cologne, 50933 Cologne, Germany
Interests: sports communication; mediatization of social fields; perceptions of the logic and influences of journalism; science communication

Special Issue Information

Dear Colleagues,

The boundaries of sports journalism continue to expand as non-traditional actors emerge and proliferate in the digital environment. This outstanding and vital specialist area of work within the news industry faces increasing pressure from adjacent fields. Amateur sports enthusiasts (bloggers, streamers or influencers) and team media for sports organisations adopt many of the roles and tasks historically attributed to sports journalism and engage in activities that may be perceived and regarded as journalistic by audiences.

As Simon McEnnis points out in his book Disrupting Sports Journalism (2021), “sports journalists are seeing how the very bases of their professional practice are being appropriated by others” and, yet at the same time, they are trying to defend their distinctiveness by elevating their standing and professional status.

The arrival of new actors around the journalistic field, the heavy use of social media and its impact on sports consumption patterns, as well as the search for new business models for news organisations and the disrupting technology that is being explored and applied as innovation in the sports coverage all require new conceptual approaches to better understand the sports newswork in the digital age.

All of these considerations lead this Special Issue to reopen and broaden the discussion among scholars about the current trends in the sports media landscape and the bigger challenges that sports journalists need to face in the coming years.

These are the topics to be addressed in this Special Issue of Journalism and Media:

  • Theoretical considerations of professionalism in sports journalism;
  • Sports journalism and its boundaries: from bloggers to team media for sports organizations;
  • Disrupting technologies, new job profiles and practices in digital sports newsrooms;
  • The heavy use of social media and the reshaping of the sports news agenda;
  • Audiences' consumption habits and perceptions in the era of attention economy;
  • Sports events, TV networks and streaming platforms;
  • Esports and other emergent niches in the field;
  • Innovation in the sports media coverage: from visual and graphic departments to media labs;
  • Editorial strategies to better connect with audiences and the changing business models in sports media;
  • The impact of COVID-19 in sports journalism;
  • Gender studies in sports journalism.

Prof. Dr. José Luis Rojas-Torrijos
Dr. Daniel Nölleke
Guest Editors

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Keywords

  • sports journalism
  • digital journalism
  • journalism innovation
  • professional journalism
  • audiences
  • social media
  • niche journalism
  • news agenda
  • business models
  • team media
  • blogging

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Published Papers (9 papers)

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Editorial

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8 pages, 276 KiB  
Editorial
Rethinking Sports Journalism
by José Luis Rojas-Torrijos and Daniel Nölleke
Journal. Media 2023, 4(3), 853-860; https://doi.org/10.3390/journalmedia4030053 - 1 Aug 2023
Cited by 4 | Viewed by 9477
Abstract
In current digital media landscapes, sports journalism has lost its status as the undisputed playmaker in delivering sports-related information to audiences [...] Full article

Research

Jump to: Editorial

22 pages, 1307 KiB  
Article
Fans, Fellows or Followers: A Study on How Sport Federations Shape Social Media Affordances
by Lovisa Broms
Journal. Media 2023, 4(2), 688-709; https://doi.org/10.3390/journalmedia4020044 - 13 Jun 2023
Cited by 3 | Viewed by 3055
Abstract
Increased in-depth knowledge on how sport federations shape their social media affordances to build relationships with their audiences will develop the understanding and ongoing discussion on the effects of social media in organized sports. The aim of this study was therefore to investigate [...] Read more.
Increased in-depth knowledge on how sport federations shape their social media affordances to build relationships with their audiences will develop the understanding and ongoing discussion on the effects of social media in organized sports. The aim of this study was therefore to investigate in what way sports federations shape their social media affordances to create an increased understanding of how they interact with their audiences through social media. Three sports federations, the Swedish Basketball Federation, the Swedish Skateboard Association, and the Swedish Equestrian Federation, were investigated through semi-structured interviews as well as digital ethnography. The analytical focus lies on in what way the organizations shape social media affordances as well as in what way they imagine social media uses and users. This study shows that the federations’ imagination of who their users are, what they would like to see and how these users act and react defines their affordances. Further, the results reveal that the federations have differing approaches to in what way they imagine their users (as fans, fellows or followers) as well as what their incentives are for using social media. To learn how ongoing mediations mold long-term changes for sport federations, it is of importance to look beyond mediatization and learn more about their current structure and operations, their history, and traditions, as well as their view of their users. Full article
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14 pages, 876 KiB  
Article
Sports Organizations and Their Defensive Mediatization Strategies: The Sports Journalist’s Perspective
by Neil O’Boyle and Aaron Gallagher
Journal. Media 2023, 4(2), 665-678; https://doi.org/10.3390/journalmedia4020042 - 27 May 2023
Cited by 5 | Viewed by 4100
Abstract
This article provides empirical evidence of ‘defensive mediatization strategies’ in the field of sport. These are strategies used by actors individually and collectively to control and sometimes avoid media publicity—for example, by refusing requests for media interviews, or in the case of an [...] Read more.
This article provides empirical evidence of ‘defensive mediatization strategies’ in the field of sport. These are strategies used by actors individually and collectively to control and sometimes avoid media publicity—for example, by refusing requests for media interviews, or in the case of an organization, by making media literacy training available to its staff. In this article, we use the concept of defensive mediatization strategies to identify and illuminate some of the challenges facing professional sports journalists in the postbroadcast era. The article draws on findings from an ongoing study of the relationships between professional sports organizations, athletes, and journalists, but reports only on interviews conducted with experienced sports journalists in Ireland and Britain (n = 16). Our analysis identifies a number of defensive mediatization strategies used by sports organizations, including increased levels of in-house media, differential treatment of journalists, and an increasingly competitive stance towards journalism generally. We also consider a potentially more pernicious strategy: the hiring of professional sports journalists as internal communications advisers—a switching of role positions that might be termed ‘poacher turned gamekeeper’. The article organizes findings according to the three categories of defensive mediatization strategies identified in the extant literature (persistence, shielding, and immunization) and proposes a fourth category, which we label steering. Full article
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17 pages, 314 KiB  
Article
Tension between Journalistic and Entertainment Values in Live Soccer TV Commentary: The Commentator’s Perspective
by Jessica Kunert and Peer Kuni
Journal. Media 2023, 4(2), 631-647; https://doi.org/10.3390/journalmedia4020040 - 17 May 2023
Cited by 3 | Viewed by 3146
Abstract
This article examines the tension between journalistic and entertainment values in live soccer TV commentary from the perspective of German commentators. We situate journalistic and entertainment values within the commentators’ wider understanding of their roles as sports journalists and commentators, looking at a [...] Read more.
This article examines the tension between journalistic and entertainment values in live soccer TV commentary from the perspective of German commentators. We situate journalistic and entertainment values within the commentators’ wider understanding of their roles as sports journalists and commentators, looking at a specific type of sports journalist who has different responsibilities from the general sports reporter. We asked how soccer commentators assess the role of journalistic and entertainment values in their work, and what constraints they face, such as how the perceived expectations of their employer affect this assessment. We interviewed 28 TV commentators, one radio commentator, and one expert working for relevant German TV channels and streaming platforms, such as ZDF, Sky, and DAZN. While all interviewees see themselves as companions telling the story of the match, most commentators in the sample value journalistic values over entertainment values, a surprising finding in the hyper-commercialized world of sports television. Well-founded journalistic expertise and soccer knowledge are considered most important. However, this assessment depends on factors such as the broadcaster’s guidelines and the nature of the match. In summary, the role of the commentator is either an ‘objective mediator’ or an ‘emotional entertainer’, but this is a balancing act. Full article
13 pages, 1344 KiB  
Article
Social Media Publishing Strategies of German Newspapers: Content Analysis of Sports Reporting on Social Networks by German Newspapers—Results of the 2021 Social Media International Sports Press Survey
by Christof Seeger, Thomas Horky, Jörg-Uwe Nieland and Peter English
Journal. Media 2023, 4(2), 599-611; https://doi.org/10.3390/journalmedia4020038 - 16 May 2023
Cited by 5 | Viewed by 3064
Abstract
Newspaper sports departments in Germany are reacting to changes in social media by expanding their offerings and employing a variety of publishing and engagement strategies. In this constantly evolving media environment, it is important to understand how newsrooms utilize social media to inform [...] Read more.
Newspaper sports departments in Germany are reacting to changes in social media by expanding their offerings and employing a variety of publishing and engagement strategies. In this constantly evolving media environment, it is important to understand how newsrooms utilize social media to inform their audiences. This study examines the approaches German newspapers apply to publishing sports content on social media, and outlines how users interact with these posts. In analyzing these aspects, this paper applies theoretical elements of agenda setting and audience engagement, gender in media, and quality and diversity of published content. Social media posts were examined across eight German publications, totaling 3633 posts from Twitter and Facebook. Results in the study, which is part of the global 2021 Social Media International Sports Press Survey, highlighted how most of the content published by German newspapers on social media aimed to redirect users to the publications’ websites. The findings also reflect how social media is used less as an editorial space and more as part of a campaign to increase the audience. These results demonstrate challenges for the quality of sports coverage distributed via social networks in Germany. Full article
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15 pages, 317 KiB  
Article
There He Goes: The Influencer–Sports Journalism of Fabrizio Romano on Twitter and Its Implications for Professionalism
by Simon McEnnis
Journal. Media 2023, 4(2), 430-444; https://doi.org/10.3390/journalmedia4020028 - 27 Mar 2023
Cited by 6 | Viewed by 11374
Abstract
Fabrizio Romano’s sizeable social media followings and role as influencer–sports journalist warrant attention. Romano, known for his catchphrase ‘Here We Go’, specialises in football transfers and produces multi-platform content. This study investigates how Romano’s Twitter practice informs professional understandings of sports journalism. A [...] Read more.
Fabrizio Romano’s sizeable social media followings and role as influencer–sports journalist warrant attention. Romano, known for his catchphrase ‘Here We Go’, specialises in football transfers and produces multi-platform content. This study investigates how Romano’s Twitter practice informs professional understandings of sports journalism. A content and textual analysis (n = 494) was conducted of one month of Romano’s tweets and replies. Tweets were categorised according to markers of sports journalism practice. Results show Romano is professionalising sports journalism on social media and subverting understandings of personal branding through favouring objective news over subjective opinion and focusing on the professional rather than the personal. Romano’s transfer news prioritises major European football clubs, which is consistent with the trajectory of sports journalism on digital platforms. Play-by-play commentary is a minor aspect of Romano’s Twitter output, which contributes to the debate on the significance of game coverage to contemporary sports journalism. Tweets did not mention the human rights issues surrounding the World Cup starting in Qatar, even though this was a key talking point. This finding suggests that the normative assumption that sports journalists should scrutinise power and/or highlight social injustice does not always apply to all practitioners in all contexts, particularly where ultra-specialist settings are concerned. Full article
15 pages, 337 KiB  
Article
European Public Service Media, Disability Sports and Cultural Citizenship in the Digital Age: An Analysis of Agenda Diversity in the Tokyo 2020 Paralympic Games
by Xavier Ramon and José Luis Rojas-Torrijos
Journal. Media 2023, 4(1), 289-303; https://doi.org/10.3390/journalmedia4010020 - 17 Feb 2023
Cited by 6 | Viewed by 2966
Abstract
In the current cross-media ecosystem, which is characterized by technological disruption, the prominent relationship between public service media (PSM), sport and cultural citizenship is undergoing a profound transformation. Currently, PSM can utilize its myriad platforms, channels and services to transcend the constraints of [...] Read more.
In the current cross-media ecosystem, which is characterized by technological disruption, the prominent relationship between public service media (PSM), sport and cultural citizenship is undergoing a profound transformation. Currently, PSM can utilize its myriad platforms, channels and services to transcend the constraints of linear broadcasting, find new ways of advancing diversity and overcome the perception of disability sport as a media ‘blind spot’. Through content analysis, the objective of this research has been to examine the agenda diversity on Twitter offered during the timeframe of the Tokyo 2020 Paralympic Games by 15 PSM corporations in Europe. This comparative analysis of 6072 tweets demonstrated the uneven attention devoted by European PSM to the Tokyo 2020 Paralympics. In the aggregate, 39.42% (n = 2398) of the messages focused on the event, although significant imbalances can be observed among the different media organizations, both in terms of the volume of coverage and the attention given to the various Paralympic disciplines and protagonists. From a theoretical perspective, the article adds to the existing literature on the nexus between media, sport and cultural citizenship, signaling the need for PSM to reimagine its social media strategies to counteract the limited visibility of different societal groups and to adequately contribute to enhancing cultural citizenship in the digital age. The results can also inform media practitioners. Despite that the conditioning factors and trade-offs linked to the commercial nature of social networking sites cannot be overlooked, PSM should take into account the importance of promoting inclusion and observe audiences’ increasing interest in disability sport. Full article
11 pages, 2786 KiB  
Article
Artificial Intelligence and Journalism: Current Situation and Expectations in the Portuguese Sports Media
by João Canavilhas
Journal. Media 2022, 3(3), 510-520; https://doi.org/10.3390/journalmedia3030035 - 22 Aug 2022
Cited by 12 | Viewed by 8547
Abstract
With an important presence in various sectors of activity, Artificial Intelligence has also reached journalism, mostly in the field of natural-language processing, in the detection of informational trends or in the automatic production of texts. The fact that sport is one of the [...] Read more.
With an important presence in various sectors of activity, Artificial Intelligence has also reached journalism, mostly in the field of natural-language processing, in the detection of informational trends or in the automatic production of texts. The fact that sport is one of the first to test AI is not a coincidence: it is a subject in which there is a lot of information online and where data is essential, so it is simpler to resort to natural language processing to transform them in texts with little or no human intervention; this work sought to understand if Artificial Intelligence is already used in Portuguese sports media, but also in mainstream media sports sections, whether they are newspapers, radios, TVs or online natives. A survey was sent only to decision-makers, that is, editors and coordinators. The study seeks to understand to what extent journalists expect AI to help journalism, what are the greatest difficulties of its use and what threats it represents. We can conclude that Portuguese sports journalism is aware of the potential of AI, although for now it is not used in newsrooms due to economic and professional constraints. Full article
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21 pages, 1000 KiB  
Article
The Framing of the National Men’s Basketball Team Defeats in the Eurobasket Championships (2007–2017) by the Greek Press
by Panagiotis Spiliopoulos, Nikolaos Tsigilis, Maria Matsiola and Ioanna Tsapari
Journal. Media 2022, 3(2), 309-329; https://doi.org/10.3390/journalmedia3020023 - 7 May 2022
Cited by 1 | Viewed by 3107
Abstract
As the study of the negatively expressed news on sports constitutes a scientific area that has not received proper attention by researchers yet, the purpose of this study was to investigate the framing of the Greek national men’s basketball team defeats by the [...] Read more.
As the study of the negatively expressed news on sports constitutes a scientific area that has not received proper attention by researchers yet, the purpose of this study was to investigate the framing of the Greek national men’s basketball team defeats by the Greek press. Articles (n = 178) concerning the Eurobasket championships from 2007 to 2017, published in three political newspapers and one sports newspaper, were analyzed through content analysis. Specifically, the research reflected upon (a) the existence of the primary framework of “attribution of responsibility”, (b) the differences in framing among the newspapers, and (c) where/to whom the Media focused on regarding the defeats. The “attribution of responsibility” framing was found in all newspapers under study, both in the content and in the titles of the articles, primarily the day after the games. Regarding the defeats, the media were centralized around 12 factors and 8 subfactors as components of responsibilities, while a significant number of other frames were also identified as well as the four stages of the framing function. In conclusion, the finding that framing is significantly met in sports reporting contradicts the credited characterization of “cheerleaders” to sports journalists. Full article
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