Special Issue "Applying Social Marketing in Healthcare: Strategies to Promote Health"

A special issue of International Journal of Environmental Research and Public Health (ISSN 1660-4601). This special issue belongs to the section "Health Economics".

Deadline for manuscript submissions: 31 December 2021.

Special Issue Editor

Dr. Anna maria Murante
E-Mail Website
Guest Editor
Istituto di Management, Scuola Superiore Sant'Anna, 56127 Pisa, Italy
Interests: healthcare services' user experience and satisfaction; healthcare services' user activation; health promotion; co-production; social marketing

Special Issue Information

Dear Colleagues,

Activating healthy behaviors is the goal of most health policies, strategies, and actions put in place by policymakers, healthcare managers, and professionals in order to improve population health, prevent the occurrence of chronic disease risks or manage chronic conditions, and support active and healthy aging. However, informing people and improving their intentions or attitudes may not be enough, which is why the final goal is an actual change in their behaviors. Additionally, actions have to be directed towards people who do not behave as expected or towards those who are willing but not confident in their ability to change; a “sweet nudge” may support them. Hence, the capacity to translate goals into results and outcomes is heavily dependent on the strategies and tools adopted. Social marketing proposes a bottom-up approach based on value-exchange processes able to induce changes in individuals’ behaviors and produce, in turn, benefits for the whole society. Applying rigorous methods, identifying a clear matter to manage and a population segment to target, choosing the behavior to activate, referring to the best behavioral theories to apply to this end, defining the goals to achieve, being aware of the potential barriers, and using a structured planning and evaluating process are the key steps for an effective intervention design and implementation. Papers addressing the activation of behaviors to produce individual and societal benefits in terms of health are invited for this Special Issue, especially those combining innovative strategies and tools coherently with social marketing, practical application, and evidence for the achieved results and outcomes. Papers that contribute to defining new policies and strategies at the national level are also welcome.

Dr. Anna maria Murante
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All papers will be peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. International Journal of Environmental Research and Public Health is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2300 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.


  • social marketing
  • behavior change
  • value exchange
  • innovative strategies
  • innovative tools

Published Papers

This special issue is now open for submission.
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