The Emotional Antecedents and Consequences of Buying and Consuming: A Multidisciplinary Perspective on Consumers’ Emotions—Second Edition

Dear Colleagues,

Last year, we issued a call for papers, asking researchers to focus on the emotional antecedents and consequences of buying behavior. The call for papers was well received, with more than 20 submissions. Given the success of this first call, we are making a second call for papers on the emotional antecedents and consequences of buying behavior. Based on the articles submitted to the first call, we encourage researchers to do the following for this second call for papers: (1) Focus on specific emotions as opposed to general positive or negative affect. Conceptual developments and empirical work on specific emotions, such as curiosity (Litman, 2005), pride (McFerran, Aquino, & Tracy,  2014), and nostalgia (Puente-Díaz & Cavazos-Arroyo, 2021), to mention a few, have significantly increased our understanding of the implications of specific emotions for consumption and buying behavior. Thus, we encourage researchers to focus on specific emotions in the context of buying and consuming material products and experiences. (2) Go beyond consumption outcomes based on self-reports. Self-reports have an important place in consumer behavior. Yet, empirical work has somewhat neglected the examination of consumption outcomes coming from behavior, reports coming from others, assessing consumer choices, online search behaviors, and online clickthrough rates on advertising or brand information, to mention a few. Thus, in this second call for papers, we encourage researchers to go beyond self-reports.

The call for papers includes conceptual and empirical articles. While the contribution of the articles to specific bodies of knowledge is important, we will also pay close attention to other criteria such as the robustness of the design, the use of diverse samples, articles integrating different disciplines (e.g., economics and psychology, psychology and sociology, etc), and articles conducting several studies and/or experiments to generate robust results, among others.

To see the first edition, click here:  The Emotional Antecedents and Consequences of Buying and Consuming: A Multidisciplinary Perspective on Consumers’ Emotions.

Litman, J. A. 2005. Curiosity and the pleasures of learning: Wanting and liking new information. Cognition and Emotion 19: 793–814. https://doi.org/10.1080/02699930541000101

Puente-Díaz, R., & Cavazos-Arroyo, J. (2021). Experiential gifts as meaningful moments and memories: Their influence on nostalgia and relive intention. Psychology & Marketing, 38, 553-563.

McFerran, B., Aquino, K., & Tracy, J. L. (2014). Evidence for two facets of pride in consumption: Findings from luxury brands. Journal of Consumer Psychology, 24(4), 455–471. https://doi.org/10.1016/j.jcps.2014.03.004

Prof. Dr. Rogelio Puente-Diaz
Guest Editor

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• consumption
• buying behavior
• emotions
• consumer's emotions
• consumer behavior
• marketing