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Journal: Businesses, 2022
Volume: 2
Number: 17
Article:
Technology Has Empowered the Consumer, but Marketing Communications Need to Catch-Up: An Approach to Fast-Forward the Future
Authors:
by
Chris D. Beaumont, Darrell Berry and John Ricketts
Link:
https://www.mdpi.com/2673-7116/2/2/17
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